Do you know what your genius work is? It's the highest and best use of your time. It's the best leverage your business has in the marketplace.
You're doing your genius work when your activities are producing the
greatest results in the shortest period of time.
You know you're doing your genius work when you enter the state of flow - that state when time is altered for you. When you are so engaged in what you are doing that hours can pass without you noticing.
When you are not spending as much time as possible doing your genius work, your business is a struggle. It's difficult and frustrating. And it is not going to be a place that makes your heart sing or your feet want to jump out of bed in the morning.
To identify your genius work, ask yourself these questions:
- Out of all the tasks that must be done in my business, which ones can only be done by me?
- What do I do in my business that has the biggest impact on the bottom line?
- What do my clients tell me is different, unique, or special about my business?
- What am I doing when I lose all sense of time?
- Are the items on my today's "To-Do List" only things I do
magnificiently?
As a business owner your genius work might include activities such as:
- Delivering presentations or proposals to prospective clients
- Selecting your business strategies for the coming year
- Contacting and meeting with someone representing a potential referral or alliance partner
- Leading your workshops or teleclasses
- Writing a new draft of your service offerings for the coming year
- Reviewing the work done by your subcontractors prior to delivery to the client
- Describing your business branding and desired image to you web design vendor
When you begin to focus your time and energy on your genius work, and learn to delegate those tasks and activities that are a struggle for you to your subcontractors, your business is positioned for growth.
As a bonus, you'll find you have more time for a personal life. In fact, it is not uncommon for you to be able to reclaim between 10 and 20 hours each week by learning to use your subcontractors more effectively.
