Stop Trying to Do Everything

It’s not in your best interest to think that you can, or should, do all the tasks involved in running, marketing and managing your business.

If it isn’t a strength, get it off your plate. Maximize your time doing what you do best or activities that directly increase your revenue like marketing!

And the key to doing that is to overcome your objections to outsourcing.

“I can’t afford to hire someone.” — You can’t afford NOT to outsource things that you aren’t good at or don’t enjoy. How much time and energy are you spending on them? Measure the value by determining your hourly rate. Then compare what you’re “spending” to pay yourself to do tasks versus what it would cost to outsource them.

“Not doing it myself means I’m lazy.” — Let go of that Puritan work ethic. Lazy is defined as “having an aversion to work or effort,” which isn’t the same as being selective about how you spend your time.

“No one else will do it correctly.” — This one may seem true, but it’s also self defeating! Ask yourself, “What’s the positive intention of holding onto the belief that no one else can do something as good as I can?” Then address that positive intention in a way that doesn’t require you to be the one to take on every task.

~ Tip ~ The most profitable way to spend your time is on those activities that support your two businesses - marketing your services and delivering your services. Anthing else is passed on to someone else.