The WOW Factor

“The WOW factor totally separates you from everyone.  Using WOW turns your prospect into a customer”   ~ Jeffrey Gitomer

According to Jeffrey Gitomer, the author of The Sales Bible, your WOW factor is your ability to be different, to set yourself apart from the crowd, and to make an impression that is lasting and unforgettable.  

Your WOW factor may include a fabulous portfolio, a dynamic presentation that knocks the socks off people, or an edgy and daring marketing tactic that gets folks to stand up and take notice.  

Today, as you are enjoying life, think about what your WOW factor might be.  Do you juggle, play the drums, or recite poetry?  Do you sing, throw fabulous dinner parties, or use the power of persuasion to get folks to come your way?  Spend today thinking about what it is about you that makes other people go WOW!  Now that is cool!  

This article will help you begin to develop that thing we call WOW!

Ten Ways for Developing the WOW Factor:

   1.      Are you punctual?
Points off for being late and not apologizing.   Be ten minutes early for every appointment.

   2.      Are you a team player?
Points off for competing with team members and criticizing the work of others.   Refer business to others and do all that you can to lend a helping hand.

   3.      Are you open to new ideas and forward in your thinking?
Points off for quickly rejecting the ideas of others.   Encourage the ideas of others, and come up with one new idea every week.   Be bold, and be different!

   4.      Do you do what you say you will?
Points off for empty promises and not fulfilling a commitment.   Under-promise and over-deliver.

   5.      Are you willing to jump in and help when others are in a jam?
Points off for not letting other people off the hook when they are in a jam or in crisis.   When a crisis hits, be the first to jump in with extra support, humor, lightness, and a positive attitude.

   6.      Are you responsible for your workload?
Points off for pushing your work onto others.   Do your work, and call a colleague one time a week to offer your support for a project that is short on time.

   7.      Do you maintain a positive attitude, even when time is scarce?
Points off for saying “I’m too busy, that is someone else’s job, or I don’t want to do that.”  Adopt the attitude of  “How can I help you?  I will be right on that today!”

   8.      Are you responsible for any and all mistakes you make?
Points off for blaming and finger pointing.   Start each day with the phrase:  “I am responsible for my life and my choices, and my judgment is superb!”

   9.      Do you tell the story exactly as it is?
Points off for exaggeration and leaving out key information.   Tell it like it is…always!

  10.      Are you devoted to continuing education and competency?
Points off for not being willing to find the answer when asked a challenging question.   Spend 15 minutes each day reading something new and exciting, and watch as your WOW factor grows!

Get in touch with your WOW today!