Working less and making
more may seem like a pipe dream to some, but for me and the people
I inspire, it's become a reality. The joy of it is not so much
in an increased bank account (although that certainly is a nice benefit!)
but in the satisfaction of making a greater impact on the lives of
other people.
There are lots of ways
to get started. Today's tip is tiny but mighty:
Create a program.
If that sounds too short, then I'll lengthen it
to, create a program
or a package.
Why create a program
or a package? Because people like to buy them. They are relatively
easy to create (if you follow a few simple, straightforward steps).
And you make more while working less.
Every service business
has the opportunity to create a program or package. For example:
a c'ash flow consultant can partner with a business broker and create
a special seminar series geared towards educating business owners
on how to smartly sell their business.
A corporate coach can
create a team building program that combines customized training,
coaching, and retreats. A web designer can package their service
to include features most other designers charge for a la carte.
Even my mom jumped on
the package band wagon! She now bundles her day-long retreat
with a follow up coaching call and charges 30% more than she used
to for the retreat alone. That is a huge increase for simply spending
an additional hour on the telephone a week after the retreat.
What is the first step?
Like always, it's to decide and take action. If you're tired of pouring
your heart into 1-on-1 services that leave you frazzled and unfulfilled,
decide to create a program or package. Don't worry about the "how
to" for now, but do start noticing other programs or packages
you see that appeal to you. Start a list of how they are organized
and delivered.
