No Excuses

By Shannon Cherry, The Power Publicist: Creative Marketing and Public Relations Expert

Solo-E Certified Solo Entrepreneur Expert


Sometimes we go too easy on ourselves.  We let excuses get in the way of what we really want.

The economy is bad.

No one is buying.

If I only could be like (fill in the blank of the guru du jour), I would make more money.

My list isn’t big enough.

It’s easy to make excuses for when we don’t live up to our potential. And it’s easy to understand why we do it: we go through life learning to adjust our self-concept in light of both failures and successes we encounter.  Failures hurt our ego and our sense of self worth.  So by lowering the expectation and making an excuse, we give ourselves permission to fail because holding that standard high is emotionally difficult.

But you can reach your goals and you can do so without making excuses.  It will take some instruction because you need someone who understands how to reverse decades of accepting defeat and lowered standards.  It won’t work to just decide to go for hat original dream without some mental and spiritual preparation.

First, make your goals realistic.  Sure, you can go from $0 income to six-figures in six months… but what is the cost? How much time do you realistically want to spend on your business? Because chances are  you will be working 80+ hours a week to reach that figure.

Second, focus on what matters to make the goal happen. We can easily get distracted by all the ‘should-dos’ out there. By learning to let these go and focusing on getting the most done that will help us reach that goal, you will get there… faster.

Third, embrace mistakes. Mistakes allow us to learn, tweak and improve.  You have not failed when a mistake is made… you have made a great step towards your goal.

© Copyright 2012 Shannon Cherry, APR, MA

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