So, your brand-new product or program is all ready to go. You’ve done all the hard work in creating it and getting it ready to sell on your website; the one job that remains to be done is to actually get it out there so your clients can purchase it … you need a Sales System!
This is where it’s handy to have a checklist so that you can make sure to cover all the important elements for facilitating a successful sale. And once you’ve done this process the first time, you will have a repeatable step-by-step system to follow for future products and programs.
In this article I’m sharing with you my back-office checklist so that you don’t miss anything out! You can use this as is, or use it as a springboard to create your own checklist.
1. Sales Page. Of course, this is obvious, but I’m saying it anyway. You need a place on your website that is specifically for your new product/program – even better if it can have its own website, or at least its own URL.
When creating your sales page, you need to make it readable at different levels. Here are my sales letter tips:
* Most people scan the page
* Focus on making the most important pieces stand out:
– Sub Headline
– Bullet point the benefits
– Order Link
* Make sure it makes sense if someone only reads the “stand out” pieces
* First most read piece: headline
* Second most read piece: PS at bottom of page
* How do you read sales pages? Incorporate that into your own
* Includes LOTS of white space
* Make sure any and all graphics have been designed professionally
* Transfer ownership – instead of “I”, say things like:
– You will learn
– You will get
– You will save time/money
* For long sales pages, chunk it down into a mini website.
2. Thank You/Download Page. As soon as your client completes their purchase, where do they go next? Don’t use the default thank you page that comes with your shopping cart service, you know, the one that says something like, “thank you for your purchase”, or “your order is being processed”. Instead create your own. If you’re selling a digital product, this will be the download page where they access their product; if it’s a program then this page will tell them what to do next.
3. Autoresponders (Automated Email Messages) for Follow Up. After someone completes their purchase, set up a series of automated emails (autoresponders) that helps them make the most of their new purchase and builds the relationship with you too.
4. Shopping Cart. Create a product in your shopping cart service and add the link to purchase the product on to the sales page.
5. Merchant Account/Paypal or Both. Determine who you will be using for payment processing. Ideally you would want a merchant account so that a client can pay by credit card.
6. Fulfillment Service. If you have a physical product make sure that you have everything set up with the fulfillment service you’re using. This means that as someone purchases your product, the fulfillment service gets an automatic notification. They know to print your product and ship it directly to the client.
Use this checklist as a way to stay on track whenever you create a new product or program, so that you can make the buying process as automated and streamlined as possible … for both you and your clients/customers.