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Your Ideal Client Exercise



Terri Zwierzynski | Follow me on Twitter
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More Resources > Free Templates > Marketing



Learn who your ideal client really is.


Download Your Ideal Client Exercise



About the expert(s):
Terri Zwierzynski, MBA (UNC-Chapel Hill) became a corporate refugee in 2001, after 15 years of employment with technology companies big and small. A non-conformist at heart, Terri Z is now The Solo-CEO: a self-employed internet marketing consultant to solo entrepreneurs and a grassroots promoter of the "solo entrepreneur lifestyle". She runs www.Solo-E.com, the resource website for solo entrepreneurs which attracts thousands of visitors monthly from over 100 countries on six continents.



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Comments
Rick Falls
27 Jun 2009, 07:37
These are excellent pointers.

Many of us think that any client is a good one and that is NUTS !

Working with people who need what you have, and who place value on the connection with you is a lot more satisfying.
Terri Zwierzynski
29 Jun 2009, 20:30
Rick -- I'm glad you liked the exercise! A further insight I've had since I originally wrote it is that it is far easier to be yourself -- and attract clients who like *that* -- than it is to try to be something you are not, just to get a client. Insanity, indeed!
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