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Recommended
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This astounding press releasing-writing resource from EvanCarmichael.com is the most comprehensive I've seen -- and it's easy to read and understand, too! Best yet -- it's free! Features a five step process, complete with dozens of topic ideas to get you started and a template where you fill in the blanks and it builds your press release for you! Plus direct links to lists of media outlets and scores of additional resources.
If you are serious about using press releases as a marketing tool, this is THE serious press release tool for you.
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Submitted by Carol Elkins:
GoogleAlert is the web's leading automated search and web intelligence solution, allowing you to catch new information as it appears. Google Alert runs daily personalized Google searches for you and emails you new results that appear. I use Google Alert to track new pages posted by my competitors; people who might be using my company name or publications without giving me credit; new pages posted about my passion (Barbados Blackbelly sheep); anyplace I want to be alerted to new information that I can pass on to my clients. I use the free service, but there is an industrial-strength version for a nominal fee.
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