http://www.solo-e.com/articles/copywriting-writing/copywriting.shtml Copywriting for the web and print media. Includes search engine optimization considerations, keywords, short and long sales letters, landing page copy and call-to-action messages. Thu, 23 May 2013 17:01:13 -0400 en-us http://www.solo-e.com/articles/copywriting-writing/copywriting/writer-s-block-begone-8204.shtml Articles Michele Pariza Wacek explains how writer's block isn't about the writing. Writer’s block is telling you something else is wrong, and you need to deal with that something before you can write. Her useful tips will assist you with managing writer's block so that it will help you and not harm you. Wed, 12 Sep 2012 22:53:27 -0400 http://www.solo-e.com/articles/copywriting-writing/copywriting/writer-s-block-begone-8204.shtml http://www.solo-e.com/articles/copywriting-writing/copywriting/the-secret-to-writing-memorable-sales-copy-8185.shtml Articles Want to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they’ve finished reading it? Then master the art of using words to create pictures in your customers’ heads. So, how do you get started? Thu, 30 Aug 2012 13:09:44 -0400 http://www.solo-e.com/articles/copywriting-writing/copywriting/the-secret-to-writing-memorable-sales-copy-8185.shtml http://www.solo-e.com/articles/copywriting-writing/copywriting/creating-a-viral-report-that-brings-you-more-money-8149.shtml Articles Want your free report to stand out, become viral and make you more money, without much effort? The key is to create something that build buzz… something that people really want to share with others. So how do you do it? How do you make your report viral – and profitable? Fri, 17 Aug 2012 19:11:57 -0400 http://www.solo-e.com/articles/copywriting-writing/copywriting/creating-a-viral-report-that-brings-you-more-money-8149.shtml http://www.solo-e.com/articles/copywriting-writing/copywriting/3-tips-to-improve-your-writing-rhythm-8118.shtml Articles One of the things that sets the good/great writers from the so-so is rhythm. Rhythm is how the writing sounds. The rhythm of the words and sentences. It’s a subtle aspect of writing, one not normally talked about, but that doesn’t lessen its importance. Unfortunately, rhythm is also tough to teach (which is probably why it isn’t talked about very much). However, these three tips should get you started thinking about your own writing rhythm and how to improve it. Fri, 03 Aug 2012 15:56:58 -0400 http://www.solo-e.com/articles/copywriting-writing/copywriting/3-tips-to-improve-your-writing-rhythm-8118.shtml http://www.solo-e.com/articles/copywriting-writing/copywriting/-best-kept-secret-to-headlines-that-get-results-8059.shtml Articles One question I get from clients all the time is, “How do I connect with ideal prospects though online sales pages in a way that is authentic, creates a heart-to-heart connection AND generates income?” Then I love to share my five proven steps to EnergyRICH® Soul-filled selling success so you can easily create attention-grabbing headlines and Soul-filled, income generating sales pages. Sun, 22 Jul 2012 12:44:18 -0400 http://www.solo-e.com/articles/copywriting-writing/copywriting/-best-kept-secret-to-headlines-that-get-results-8059.shtml http://www.solo-e.com/articles/copywriting-writing/copywriting/5-headline-formulas-that-will-never-go-out-of-style-7976.shtml Articles In the world of marketing, or anytime you need people to read what you are writing, your first impression is your headline. A catchy one will draw people in to learn more—and a so-so one can make you easily forgettable. Fri, 29 Jun 2012 02:25:19 -0400 http://www.solo-e.com/articles/copywriting-writing/copywriting/5-headline-formulas-that-will-never-go-out-of-style-7976.shtml http://www.solo-e.com/articles/copywriting-writing/copywriting/correcting-3-mistakes-7953.shtml Articles Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and - before we know it - the core focus of the Web page, brochure or flyer becomes blurred. Let me assure you of one thing… if your prospects can't determine - with crystal clarity - what you do and how it will benefit them, all your copywriting efforts will be in vain. Wed, 20 Jun 2012 02:06:21 -0400 http://www.solo-e.com/articles/copywriting-writing/copywriting/correcting-3-mistakes-7953.shtml http://www.solo-e.com/articles/copywriting-writing/copywriting/how-to-create-effective-copy-for-instant-connection-and-soaring-sales-7948.shtml Articles Here are 7 Key points to keep in mind when creating effective copy that will instantly engage your ideal client and as a result create soaring sales – so you can make a Considerably Huge™ difference in the world! Sat, 16 Jun 2012 20:08:40 -0400 http://www.solo-e.com/articles/copywriting-writing/copywriting/how-to-create-effective-copy-for-instant-connection-and-soaring-sales-7948.shtml http://www.solo-e.com/articles/copywriting-writing/copywriting/key-elements-of-a-special-report-that-can-get-you-clients-7880.shtml Articles Have you written your special report for your Irresistible Free Offer yet? If not, Fabienne is going to take you through all the elements that will help you create an excellent report that can land you clients or build your relationship with your readers. Wed, 23 May 2012 19:45:29 -0400 http://www.solo-e.com/articles/copywriting-writing/copywriting/key-elements-of-a-special-report-that-can-get-you-clients-7880.shtml http://www.solo-e.com/articles/copywriting-writing/copywriting/5-critical-copywriting-mistakes-you-should-correct-today-7571.shtml Articles Here are 5 critical copywriting mistakes! If you’re making these mistakes in your website and SEO copywriting, make a point to correct them ASAP. Wed, 15 Feb 2012 20:22:56 -0400 http://www.solo-e.com/articles/copywriting-writing/copywriting/5-critical-copywriting-mistakes-you-should-correct-today-7571.shtml