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    <title>Solo-e.com Audio Downloads & CDs Marketing Basics</title>
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      <description>Marketing Basics covering marketing planning, niche, networking, self-publishing, referrals, raising prices, and client retention. Many free recorded teleclasses, streaming audio and mp3 downloads.</description>
      <pubDate>Sun, 30 Nov 2008 18:09:24 EST</pubDate>
      <language>en-us</language>
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        <title>Attraction in Action: My 5 Most Powerful Attraction Marketing Secrets</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/attraction-in-action-my-5-most-powerful-attraction-marketing-secrets-3284.shtml</link>
        <category>Marketing Basics</category>
        <description>Are you yearning to finally break through your financial ceiling and can&#39;t figure out how?  Find out how my 5 Most Powerful Attraction Marketing Secrets will help you to finally shift your business and step into your dream of a Six Figure business...and I just have to add &quot;quickly and easily&quot; because why do it any other way?</description>
        <pubDate>Thu, 30 Oct 2008 12:00PM ET</pubDate>
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        <title>60 Ideas in 60 Minutes for Marketing with Grace &amp; Integrity</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/60-ideas-in-60-minutes-for-marketing-with-grace-integrity-2750.shtml</link>
        <category>Marketing Basics</category>
        <description>Learn the 60 ways to market yourself - all with grace and integrity! This product includes a CD of the &quot;60 Marketing Ideas&quot; teleclass program along with a helpful 60 Marketing Ideas Checklist so you can determine which marketing ideas are right for you!</description>
        <pubDate>Sun, 18 May 2008 15:09PM ET</pubDate>
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        <title>Marketing Makeover Kit</title>
        <link>http://www.solo-e.com/classes/workshops/marketing-basics/marketing-makeover-kit-2521.shtml</link>
        <category>Marketing Basics</category>
        <description>If you don&#39;t like to &quot;sell yourself&quot; or be pushy with your marketing, my Be Yourself Marketing® approach is perfect for you!  Give your business a boost with my Marketing Makeover Kit.</description>
        <pubDate>Sun, 30 Mar 2008 14:07PM ET</pubDate>
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        <title>How To Price Your Coaching Products and Services</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/how-to-price-your-coaching-products-and-services-2352.shtml</link>
        <category>Marketing Basics</category>
        <description>Pricing is an essential component of the sales conversation… and if your prices are off it can affect how people respond to your offer (and of course affect your bottom line.)  Are your prices too high? Or maybe they&#39;re too low. Whether you realize it or not, your pricing is a reflection of the value being provided, AND your confidence as a business person. The most important question is this &#39;&#39;Is your pricing turning off the perfect potential clients for you?&#39;</description>
        <pubDate>Wed, 23 Jan 2008 19:51PM ET</pubDate>
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        <title>Powerfull Networking-Turning Chit Chat into Big Business</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/powerfull-networking-turning-chit-chat-into-big-business-1435.shtml</link>
        <category>Marketing Basics</category>
        <description>Program with Lorraine Cohen. This audio is jam-packed with tips and strategies for building business and personal relationships, one conversation at a time.</description>
        <pubDate>Mon, 06 Nov 2006 18:10PM ET</pubDate>
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        <title>Insider Secrets to Self Publishing Class Transcript</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/insider-secrets-self-publishing-class-transcript-1114.shtml</link>
        <category>Marketing Basics</category>
        <description>Learn the secrets of self-publishing by Marnie Pehrson, creator of IdeaMarketers.com and author of over a dozen self-published titles.</description>
        <pubDate>Wed, 03 May 2006 23:59PM ET</pubDate>
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        <title>Book Yourself Solid</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/book-yourself-solid-767.shtml</link>
        <category>Marketing Basics</category>
        <description>60 minute recording of Michael Port sharing some of the step-by-step, client-generating, profitable strategies that enabled him to go from zero to a quarter of a million per year in just two years. Plus a 25-page report, The 7 Keys to Getting More Clients Than You Can Handle Even If you hate Marketing and Selling!</description>
        <pubDate>Wed, 12 Oct 2005 01:58AM ET</pubDate>
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        <title>Keys to the Marketing Conversation</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/keys-to-the-marketing-conversation-391.shtml</link>
        <category>Marketing Basics</category>
        <description>Are you wondering why all of those networking contacts you spend time making aren&#39;t resulting in new clients?  Learn the secret to getting people intrigued to know more about what you do in less than one minute. </description>
        <pubDate>Wed, 23 Feb 2005 22:04PM ET</pubDate>
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      <item>
        <title>How to Become a 60 Second Soundbite Genius</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/how-become-60-second-soundbite-genius-365.shtml</link>
        <category>Marketing Basics</category>
        <description>Learn how to create soundbites that reporters and audiences love, avoid committing the 3 deal-breakers that automatically eliminate most guests from getting on national TV shows, tell captivating stories to attract media and inspire audiences to buy.</description>
        <pubDate>Sat, 12 Feb 2005 19:56PM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/how-become-60-second-soundbite-genius-365.shtml</guid>
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        <title>10 Steps to Building a Winning Referral Engine</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/10-steps-building-a-winning-referral-engine-361.shtml</link>
        <category>Marketing Basics</category>
        <description>Learn a 10-step process for creating a winning referral engine for your business.</description>
        <pubDate>Wed, 09 Feb 2005 00:26AM ET</pubDate>
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        <title>How to Find a Financially Viable Niche</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/how-to-find-a-financially-viable-niche-359.shtml</link>
        <category>Marketing Basics</category>
        <description>Learn the 7 most common niching mistakes solo entrepreneurs make and how you can get started locating a great niche.</description>
        <pubDate>Wed, 09 Feb 2005 00:23AM ET</pubDate>
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      <item>
        <title>Creating Effective Mutual Referral Agreements</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/creating-effective-mutual-referral-agreements-357.shtml</link>
        <category>Marketing Basics</category>
        <description>Learn the 5 situations where mutual referrals work best, as well as how to structure your mutual-referral agreement and tips for getting your mutual-referral program started.</description>
        <pubDate>Wed, 09 Feb 2005 00:20AM ET</pubDate>
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      <item>
        <title>Creating Your One-Page Referral Tip Sheet</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/creating-your-one-page-referral-tip-sheet-356.shtml</link>
        <category>Marketing Basics</category>
        <description>Learn how to create your one-page Referral Tip Sheet. </description>
        <pubDate>Wed, 09 Feb 2005 00:18AM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/creating-your-one-page-referral-tip-sheet-356.shtml</guid>
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      <item>
        <title>How to Gracefully Adjust Your Fees Without Losing Your Clients</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/gracefully-adjust-your-fees-without-losing-clients-355.shtml</link>
        <category>Marketing Basics</category>
        <description>Learn how to gracefully raise your fees and keep your clients with you.</description>
        <pubDate>Wed, 09 Feb 2005 00:16AM ET</pubDate>
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      </item>
      <item>
        <title>12 Ways to Keep Your Clients With You for the Long Haul</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/12-ways-keep-clients-for-long-haul-354.shtml</link>
        <category>Marketing Basics</category>
        <description>Learn the 12 ways to ensure your clients stay with you over the long haul.</description>
        <pubDate>Wed, 09 Feb 2005 00:15AM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/12-ways-keep-clients-for-long-haul-354.shtml</guid>
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      <item>
        <title>Using Teleconferences to Promote Your Business</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/using-teleconferences-promote-your-business-351.shtml</link>
        <category>Marketing Basics</category>
        <description>Learn how to use the teleconference medium to promote your business.</description>
        <pubDate>Wed, 09 Feb 2005 00:09AM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/using-teleconferences-promote-your-business-351.shtml</guid>
      </item>
      <item>
        <title>The 5 Laws of Clients From Hell</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/5-laws-clients-from-hell-346.shtml</link>
        <category>Marketing Basics</category>
        <description>Learn strategies for dealing with those high-maintenance, needy, demanding clients from hell.</description>
        <pubDate>Tue, 08 Feb 2005 23:55PM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/5-laws-clients-from-hell-346.shtml</guid>
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      <item>
        <title>How to Find and Approach Potential Mutual Referral Partners</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/how-find-approach-potential-mutual-referral-partners-343.shtml</link>
        <category>Marketing Basics</category>
        <description>Other than having your client&#39;s refer others to you, where can you look to gain effective referral partners? Join Rose Hill in this recorded Teleclass as she discusses the 2 most effective places to look. Once you have your referral engine up and running, marketing your business becomes easier and costs less.</description>
        <pubDate>Tue, 08 Feb 2005 23:38PM ET</pubDate>
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        <title>How to Turn Your Expertise into a Book!</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/how-to-turn-your-expertise-into-a-book-230.shtml</link>
        <category>Marketing Basics</category>
        <description>Robert Middleton interviews John Eggen on how to double your income.  An audio recording that discusses how to publish your own book market it effectively to bring in a lifelong stream of clients.</description>
        <pubDate>Mon, 06 Dec 2004 00:35AM ET</pubDate>
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      <item>
        <title>Marketing Myths and Misconceptions</title>
        <link>http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/marketing-myths-and-misconceptions-99.shtml</link>
        <category>Marketing Basics</category>
        <description>Olalah Njenga helps solo entrepreneurs get past the fears and myths that cloud their marketing efforts.</description>
        <pubDate>Tue, 31 Dec 2002 23:59PM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/classes/recorded-teleclasses/marketing-basics/marketing-myths-and-misconceptions-99.shtml</guid>
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