http://www.solo-e.com/ebooks-etc/book-reviews.shtml Books Reviews on both printed books and ebooks covering marketing, business plans, creating multiple streams of income, internet marketing, personal development, motivation and much more. Sun, 30 Nov 2008 18:09:24 EST en-us http://www.solo-e.com/ebooks-etc/book-reviews/the-confident-leader-how-the-most-successful-people-go-from-effective-to-exceptional-review-3258.shtml Book Reviews I'm a solo entrepreneur -- does that mean I need to be a leader too? Absolutely, if you want to be successful! Because being a leader isn't about being a politician or a corporate executive -- being a leader means being able to achieving more, for yourself, your company and your team, by breaking through your comfort zone. This new book by my friend and colleague Dr. Larina Kase presents a 6-step GROWTH process based on cutting edge research from psychology and business that will help you achieve the things you think you can't (but really wish you could). With an intellectual approach combined with pragmatic step-by-step guidance and real-life examples, this is truly a remarkable book --not to mention all the goodies. Sat, 11 Oct 2008 22:15PM ET http://www.solo-e.com/ebooks-etc/book-reviews/the-confident-leader-how-the-most-successful-people-go-from-effective-to-exceptional-review-3258.shtml http://www.solo-e.com/ebooks-etc/ebooks/jackrabbit-factor-why-you-can-827.shtml Ebooks ~~~NEW: This book is now available FREE as an ebook!~~~ Occasionally a book comes along that you just know you are going to keep, and read over and over again. The story told in the Jackrabbit Factor is almost hypnotic--the tale leads you to a much deeper understanding of a topic (variously called the Law of Attraction, among other monikers) that has been read about and taught many times, but never in such a mesmerizing style. Wed, 20 Feb 2008 22:58PM ET http://www.solo-e.com/ebooks-etc/ebooks/jackrabbit-factor-why-you-can-827.shtml http://www.solo-e.com/ebooks-etc/book-reviews/trade-name-origins-1397.shtml Book Reviews Once in a while every small business owner needs to lighten up. Many of our articles focus on Creativity, and at times the reader may receive the impression that our view of that process a bit mechanistic. Well, here's an idea to boost your creativity that doesn't follow a procedure at all--go read a fun book. Sun, 08 Oct 2006 19:42PM ET http://www.solo-e.com/ebooks-etc/book-reviews/trade-name-origins-1397.shtml http://www.solo-e.com/ebooks-etc/book-reviews/free-small-business-marketing-tip-positive-listening-1394.shtml Book Reviews Small business marketers need good listening skills. No, that's not quite true: we need superior listening skills. We must learn to effectively listen to: customers, co-workers, business partners and vendors. Here's the good news: you can develop great listening skills. Positive Listening by Warren H. Reed is a little gem of a book jammed full of great ideas and checklists to help any small business marketer become a more effective listener. Sun, 08 Oct 2006 19:08PM ET http://www.solo-e.com/ebooks-etc/book-reviews/free-small-business-marketing-tip-positive-listening-1394.shtml http://www.solo-e.com/ebooks-etc/book-reviews/small-business-marketing-review-brands-visions-and-values-1396.shtml Book Reviews John Goodchild and Clive Callow have edited a short book, Brands Visions and Values, which can be a useful reference for a small business marketer. This is a fairly quick read, compiled from several different UK sources. If you are a Chief Marketer that needs to convince a "dollars and sense" type in your organization of the value of building a brand then this is a decent resource. If you still think brand is all about logos and not about the employees in your company, then please read chapter two. Sun, 08 Oct 2006 19:08PM ET http://www.solo-e.com/ebooks-etc/book-reviews/small-business-marketing-review-brands-visions-and-values-1396.shtml http://www.solo-e.com/ebooks-etc/book-reviews/value-added-selling-techniques-1393.shtml Book Reviews OK, this article reviews a book on...sales. Not marketing. But, Chief Marketers take heed: Tom Reilly�s Value-Added Selling Techniques is a little classic that contains two chapters that every marketer should read. Reilly's book focuses on listening to the customer first, and then selling a solution that provides maximum customer value. Sun, 08 Oct 2006 19:02PM ET http://www.solo-e.com/ebooks-etc/book-reviews/value-added-selling-techniques-1393.shtml http://www.solo-e.com/ebooks-etc/book-reviews/search-engine-optimization-for-dummies-1357.shtml Book Reviews Peter Kent's book in the For Dummies series offers a useful introduction to search engine optimization. He does not promise miracles, but focuses on specific measures to increase the ranking of your site. Sat, 02 Sep 2006 15:37PM ET http://www.solo-e.com/ebooks-etc/book-reviews/search-engine-optimization-for-dummies-1357.shtml http://www.solo-e.com/ebooks-etc/book-reviews/buzzmarketing-get-people-to-talk-about--your-stuff-1358.shtml Book Reviews Buzzmarketing is an entertaining and informative book. It teaches its readers and marketers how to make themselves known without using the pushy conventional techniques. Sat, 02 Sep 2006 15:37PM ET http://www.solo-e.com/ebooks-etc/book-reviews/buzzmarketing-get-people-to-talk-about--your-stuff-1358.shtml http://www.solo-e.com/ebooks-etc/book-reviews/elements-of-business-writing-1327.shtml Book Reviews Have you ever had a hard time remembering if you should use further or farther in a sentence? How about that or which? If your answer is "yes", then The Elements of Business Writing by Gary Blake and Robert Bly is a book written for you. Sun, 20 Aug 2006 15:25PM ET http://www.solo-e.com/ebooks-etc/book-reviews/elements-of-business-writing-1327.shtml http://www.solo-e.com/ebooks-etc/book-reviews/rich-dad-poor-dad-1326.shtml Book Reviews Although this book claims to teach readers about money, I feel that this book inspires me more than it teaches me about money. Robert Kiyosaki emphasizes on the importance of getting out of the rat race. I am totally convinced by him that workers are being exploited by employers and governments. This makes me determined to find ways to gain financial freedom and let money work for me. It really inspires me to avoid the convention way of working for employers. Sun, 20 Aug 2006 14:31PM ET http://www.solo-e.com/ebooks-etc/book-reviews/rich-dad-poor-dad-1326.shtml http://www.solo-e.com/ebooks-etc/book-reviews/the-loyalty-effect-small-business-marketing-1323.shtml Book Reviews What if somebody told you one critical key to business success was to practice the principle of the Golden Rule in your business? Through case-study after case-study in his book "The Loyalty Effect" Frederick Reichheld clearly proves that application of the Golden Rule in business actually leads to great business profits. This is a lesson small business owners need to urgently apply to their marketing. Sun, 20 Aug 2006 12:53PM ET http://www.solo-e.com/ebooks-etc/book-reviews/the-loyalty-effect-small-business-marketing-1323.shtml http://www.solo-e.com/ebooks-etc/book-reviews/dont-make-me-think-common-sense-approach-web-usability-1279.shtml Book Reviews A well-designed website is not only a thing of beauty, but a joy to use. So how do you design a website that keeps people coming back? Sat, 22 Jul 2006 16:56PM ET http://www.solo-e.com/ebooks-etc/book-reviews/dont-make-me-think-common-sense-approach-web-usability-1279.shtml http://www.solo-e.com/ebooks-etc/book-reviews/no-bs-time-management-for-entrepreneurs-1235.shtml Book Reviews Dan Kennedy's No B.S. Time Management for Entrepreneurs teaches you how to strike down time vampires where they stalk, plus gives you many more valuable time management techniques you can use to accomplish more with the limited time you have. As a consultant or other entrepreneur who bills for your time, this book will help you charge more for your time (what you should have been charging already) and spend your time more productively, for better results. Thu, 29 Jun 2006 17:34PM ET http://www.solo-e.com/ebooks-etc/book-reviews/no-bs-time-management-for-entrepreneurs-1235.shtml http://www.solo-e.com/ebooks-etc/book-reviews/kick-start-your-success-1119.shtml Book Reviews Author, Romanus Wolter, introduces readers to a simple, four-step process for achieving important goals in their life and work. Readers gain the discipline, skill, and mastery it takes to accomplish anything, through simple steps and a solid foundation. Mon, 10 Apr 2006 19:39PM ET http://www.solo-e.com/ebooks-etc/book-reviews/kick-start-your-success-1119.shtml http://www.solo-e.com/ebooks-etc/book-reviews/think-and-grow-rich-really-1118.shtml Book Reviews If you are in search of material wealth, peace of mind, understanding or even spiritual harmony then this book claims to contain the knowledge you need, and if applied as directed will bring you what you most desire. Could it be true? Mon, 10 Apr 2006 19:07PM ET http://www.solo-e.com/ebooks-etc/book-reviews/think-and-grow-rich-really-1118.shtml http://www.solo-e.com/ebooks-etc/book-reviews/blogwild-a-guide-to-small-business-blogging-1096.shtml Book Reviews Want to get your own blog started in less than an hour? This easy-to-read, easy-to-use book will do just that! Fri, 24 Mar 2006 10:25AM ET http://www.solo-e.com/ebooks-etc/book-reviews/blogwild-a-guide-to-small-business-blogging-1096.shtml http://www.solo-e.com/ebooks-etc/book-reviews/25-best-time-management-tools-techniques-971.shtml Book Reviews Book reveals on how to get more done without driving yourself crazy. Sun, 22 Jan 2006 22:02PM ET http://www.solo-e.com/ebooks-etc/book-reviews/25-best-time-management-tools-techniques-971.shtml http://www.solo-e.com/ebooks-etc/book-reviews/get-free-web-traffic-970.shtml Book Reviews A truly comprehensive review of the eBook, �Turn Words Into Traffic� teaching the use of articles to build traffic to your website without spending money. Sun, 22 Jan 2006 21:54PM ET http://www.solo-e.com/ebooks-etc/book-reviews/get-free-web-traffic-970.shtml http://www.solo-e.com/ebooks-etc/book-reviews/guide-to-good-writing-969.shtml Book Reviews If you like to write, more than likely you can name a "guru" who has influenced you demonstrably. Mitchell Ivers has done so for me through his "Guide to Good Writing" book, an enjoyable and easy to read literary work of art. Sun, 22 Jan 2006 21:50PM ET http://www.solo-e.com/ebooks-etc/book-reviews/guide-to-good-writing-969.shtml http://www.solo-e.com/ebooks-etc/book-reviews/media-training-101-guide-meeting-press-968.shtml Book Reviews When being interviewed by media, it is tempting to do a `brain dump,' and give them as much information as you can. This can backfire, though. Faced with an information overload, the journalist has to pick-and-choose through all the data to construct her story. In 'Media Training 101,' Sally Stewart recommends that you have five focused and concise Key Message Points. Sun, 22 Jan 2006 21:43PM ET http://www.solo-e.com/ebooks-etc/book-reviews/media-training-101-guide-meeting-press-968.shtml