http://www.solo-e.com/library/articles/internet-marketing/email-marketing.shtml Email Marketing Articles covering creating and maintaining your email list, designing and delivering your ezine, and keeping your ezine out of the junk box. Thu, 11 Mar 2010 04:20:54 -0400 en-us http://www.solo-e.com/library/articles/internet-marketing/email-marketing/your-three-step-plan-to-continuous-email-list-growth-and-engagement-part-2-of-3--5222.shtml Articles It’s been said before and it bears repeating; when it comes to those traditional three pillars of direct response marketing “the gold is in your list”. So, it pays to treat it like the treasure it is. Even though 100% coverage of customer email addresses might be unrealistic, we can certainly shoot for the high double digits; certainly upwards of 60%. And the good news is that acquiring the email addresses of customers – an audience that already knows and is engaged with you – is a lot easier than obtaining email addresses from prospects. Sun, 07 Mar 2010 19:32:07 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/your-three-step-plan-to-continuous-email-list-growth-and-engagement-part-2-of-3--5222.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/oh-no-are-they-ignoring-your-emails--5179.shtml Articles Heart centered entrepreneurs like us often feel in conflict about selling via email. From a business perspective, nothing could be easier than email marketing. Simply gather a few names and email addresses, pop out a few emails and, voila! You’re making sales. Is it worth it? Sat, 27 Feb 2010 21:13:33 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/oh-no-are-they-ignoring-your-emails--5179.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/email-s-top-10-language-pitfalls-and-power-words-5072.shtml Articles No matter how sophisticated we become, it seems we still can't resist vocabulary that appeals to our basic instincts. As a result, there are certain "power" words that can significantly improve your email response rates. Know what they are and you'll boost your email performance! Wed, 03 Feb 2010 23:44:07 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/email-s-top-10-language-pitfalls-and-power-words-5072.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/your-three-step-plan-to-continuous-email-list-growth-and-engagement-part-1-of-3--5071.shtml Articles In online marketing, when it comes to lists the email marketing list reigns supreme. Still, for most email marketers, achieving continual email list growth is the Achilles heel of email marketing. But it doesn't have to be that way. Learn how to entice new members to join your list, then stick around. Mon, 01 Feb 2010 23:05:48 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/your-three-step-plan-to-continuous-email-list-growth-and-engagement-part-1-of-3--5071.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/build-anticipation-to-sell-more-online-1964.shtml Articles Here are 4 tips on how to create anticipation and make more sales for your next product or program launch. Sat, 30 Jan 2010 14:04:43 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/build-anticipation-to-sell-more-online-1964.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/how-to-use-an-autoresponder-as-a-valuable-marketing-tool-2665.shtml Articles Lots of small business owners miss out on a highly effective, inexpensive marketing tool because they don't know what an autoresponder is or if they do, they don't know how to use it effectively. Sat, 30 Jan 2010 13:10:05 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/how-to-use-an-autoresponder-as-a-valuable-marketing-tool-2665.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/how-leverage-email-grow-affiliate-revenue-loyalty-1033.shtml Articles Learn multiple ways that you can leverage permission-based email to drive stronger affiliate sales while simultaneously creating a deeper bond with your affiliates. Sat, 30 Jan 2010 12:59:33 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/how-leverage-email-grow-affiliate-revenue-loyalty-1033.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/can-spam-act--ftc-december-16-2004-ruling-794.shtml Articles The U.S. Federal CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act of 2003 was originally signed into law by President Bush on December 16th, 2003 and became effective on January 1st, 2004. It was a bold, but ambiguous step in the right direction. Learn more. Sat, 30 Jan 2010 12:58:19 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/can-spam-act--ftc-december-16-2004-ruling-794.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/info-for-email-lists-1782.shtml Articles Whether you're publishing an ezine, sending an ecourse, posting to a blog, or building an email list of clients and customers in another format, there are a few things you need to know to make sure that you're complying with the legal aspects of sending email as well as for making your list-building efforts that much more effective. Sat, 30 Jan 2010 12:32:58 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/info-for-email-lists-1782.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/how-to-triple-your-subscriber-rate-using-co-registration-1969.shtml Articles If you're currently using an ezine as a way to build your list, and you're frustrated with the trickle of new subscribers you get each month, then you'll want to seriously consider using co-registration as a way bump those numbers up significantly. Sat, 30 Jan 2010 12:32:17 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/how-to-triple-your-subscriber-rate-using-co-registration-1969.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/effective-email-marketing-5040.shtml Articles There are a number of key factors to keep in mind when using email as a marketing tool. Wed, 27 Jan 2010 00:14:38 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/effective-email-marketing-5040.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/20-words-that-kill-202.shtml Articles Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. How to get your Emails through spam blockers. Alexandria Brown, the Ezine Queen, tells us what words we should not use plus tips to disguise them. Sun, 03 Jan 2010 23:30:30 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/20-words-that-kill-202.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/make-your-email-signature-file-work-for-you-309.shtml Articles You're probably familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Learn why it's important to use them and what to include. Sun, 03 Jan 2010 23:14:11 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/make-your-email-signature-file-work-for-you-309.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/the-ultimate-self-promotion-tool-is-right-at-your--310-310.shtml Articles If you're looking for low-cost ways to promote your business. I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer. Sun, 03 Jan 2010 23:13:29 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/the-ultimate-self-promotion-tool-is-right-at-your--310-310.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/six-ways-to-keep-your-newsletter-out-of-the-spam-box-4848.shtml Articles It's a newsletter publisher's nightmare--being accused of sending spam and then blocked from reaching their subscribers. How can you avoid it? Protect yourself from being accused of spamming with these tips. Sat, 19 Dec 2009 22:19:58 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/six-ways-to-keep-your-newsletter-out-of-the-spam-box-4848.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/webtraffic-1638-1638.shtml Articles If you're running an online business, you know that your list is your most important asset. And regardless of whether you're just starting out or not, if you lose a chunk of your subscribers because even just one of your emails gets flagged as spam, it's going to hurt your business. Sun, 29 Nov 2009 19:40:55 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/webtraffic-1638-1638.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/10-top-tips-for-publishing-a-successful-ezine-4729.shtml Articles Are you successfully publishing an ezine to stay in touch with your audience? In this article I'll share with you my top 10 tips for getting your ezine on track, and building that all-important relationship with your subscribers. Mon, 23 Nov 2009 22:08:57 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/10-top-tips-for-publishing-a-successful-ezine-4729.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/are-you-flirting-with-me--4603.shtml Articles One critical element you must have in your basket of attraction tools today is a fully developed web presence. People are most likely to Google for you or your service or the benefit/solution they seek first. They are less likely to open the telephone book and flip through the yellow pages. The future of your marketing reach is the internet. Here are a few ideas which you can do quickly and on a budget. Mon, 26 Oct 2009 23:17:57 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/are-you-flirting-with-me--4603.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/7-tried-and-true-ways-to-get-more-subscribers-4548.shtml Articles You've made the decision to start your own ezine or newsletter. You've formatted your newsletter, written an article or tip or two and sent it to your parents, siblings and friends. Great! Now what? Here are 7 simple ways for you to grow your ezine list - with integrity and authenticity! Tue, 13 Oct 2009 00:51:29 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/7-tried-and-true-ways-to-get-more-subscribers-4548.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/make-your-ezine-make-you-money-4378.shtml Articles Writing a regular ezine (online newsletter) can sometimes feel like hard work. So if you're putting in the time and effort to give your readers valuable content, consider implementing at least a few of the strategies in this article to help your efforts pay off in profits. Here are 4 ways to help your ezine make you more money. Sun, 13 Sep 2009 22:18:25 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/make-your-ezine-make-you-money-4378.shtml