Solo-e.com Articles Email Marketing

Your 5-Step Internet Sales Cycle

Sat, 02 Aug 2008 14:31:56 EST

When I meet people and they say they're going to start an "Internet business", I get worried. It's as if that's all they need to know -- not what they're selling or who their customers are. (I mean, when faxes first came out, did you hear people saying they were just starting a "fax business"? Not really.) The Internet is just one type of media that can sell for your business, and it follows a sales cycle like any other. It's not magic ... it's a process. But once you WORK that process, it CAN work like magic! Here's a look at the five basic parts of the Internet sales cycle.

What You Need to Know: CAN-SPAM Laws

Sat, 02 Aug 2008 14:11:49 EST

Anyone doing business online and using email for marketing needs to know about the CAN-SPAM laws.

Ten "New Rules" for Successful E-Newsletters

Thu, 31 Jul 2008 21:50:30 EST

A cleverly crafted headline (or subject line for email) will determine whether or not your email gets opened and read. Here are ten "new rules" that are shaping effective ezine content today.

Internet Marketing - What Comes First?

Thu, 31 Jul 2008 21:03:07 EST

Someone asked me recently, if I were to expand an existing professional services business onto the internet, what marketing steps would I take first: set up a web site, a shopping cart, a newsletter, or a blog?

Ezine Mistakes: Avoiding the Delete Key

Thu, 24 Jul 2008 18:48:48 EST

Professionals quickly scan the titles and subject lines of ezines and hit the delete key. Very few ezines actually get opened up and read. Get to know the most common ezine mistakes to avoid the delete key.

Email Marketing is Not Dead: Top 10 Reasons to Publish an Ezine

Thu, 24 Jul 2008 18:44:37 EST

With the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and interactive. Ten reasons to go for email marketing.

Discover How to Avoid the 10 Deadly Newsletter Sins

Thu, 24 Jul 2008 18:40:43 EST

Learn how to grow your ezine list and publish an ezine that gets results.

Confessions of a Reluctant Online Business Woman: How I Hired (and Fired!) a Spammer

Thu, 24 Jul 2008 18:36:57 EST

If you want a six-figure income sitting at your computer, working the hours you choose, doing what you love, then learn to market online the smart way.

8 Reasons Why Ezines Are Here to Stay

Thu, 24 Jul 2008 18:19:51 EST

It doesn't matter what technological advances and marketing tools are the new fad du jour. Ezines are here to stay. You may decide to start a blog but it would be wise to send out an ezine as well. Find out why send out an Ezine?

Top Ten Reasons to Publish an Ezine AND a Blog

Thu, 24 Jul 2008 10:49:46 EST

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites.

Top 10 Reasons to Use a Blog to Publish Your Ezine

Thu, 24 Jul 2008 10:46:03 EST

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.

Recipe for an Ezine: 8 Key Ingredients that Get Results - Should You Publish an Ezine?

Thu, 24 Jul 2008 10:38:33 EST

Publish an ezine to leverage the Internet & expand your reach to a global audience of prospects interested in your products & service. Ezines that work well for attracting new clients usually have eight key ingredients.

5 Top Reasons Your Internet Marketing Isn't Working-and What You Can Do About It

Thu, 24 Jul 2008 10:31:39 EST

The biggest complaint we hear from professionals is that their Website and Ezines don't do anything to bring them new business. Do you know why?

How Can You Avoid the Fate of the Dodo?

Fri, 18 Jul 2008 21:32:52 EST

Here are 3 basic ways to launch (or increase) your web exposure.
Pick one and learn how to use it effectively.

5 Simple Tips How To Craft Killer Headlines that BOOST Email Open Rates, Opt-Ins, and Sales

Fri, 18 Jul 2008 08:56:41 EST

Email marketing is a fabulous way to market your products and services to your readers and make sales---*if* they bother to open your emails to read them! Your first impression--your headline--can lead to marketing success or failure. Read about five simple headline tips and formulas you can use to *boost* your email open rates, opt-ins, and make more sales!

The Basics of Online Marketing Systems That You Can Benefit From Starting Today

Sun, 06 Jul 2008 19:21:45 EST

In this brand-new article I share with you some of the Pros and Cons of the three main online marketing services that many solopreneurs use, and give you some pointers on choosing the right one for your business.

Are You Missing the Easiest Marketing Opportunity?

Sun, 11 May 2008 09:34:36 EST

Do you know one of the easiest marketing opportunities available to you? It's free and takes next to no time to implement.

How To Fix Low Ezine Newsletter Deliverability

Mon, 28 Apr 2008 10:51:34 EST

Not only is it important that you publish your ezine regularly, but equally important is that your subscribers receive it! Read on to find out TWO steps you can take right away to ensure that your ezines are getting through!

How to Make Your Email Promotions Sell More

Sun, 27 Apr 2008 13:07:02 EST

Learn the 5 essential elements to writing email promotions that will increase your sales.

Increase Your Business with a Mini-Billboard

Sun, 13 Apr 2008 21:23:08 EST

Set up your email account and signature so they can help in your marketing efforts with every email sent.

Internet Marketing: Email Campaign Blunders to Avoid

Sun, 23 Dec 2007 08:36:16 EST

If you send the typical, yawn-producing, "Announcing my new...whatever" email you'll be quite disappointed with the results. The thrill of reading someone's announcement has been gone since the turn of the last century. Here are four email campaign blunders that you can easily avoid.

5 Ways to Instantly Increase Your Opt-in Rate

Wed, 05 Dec 2007 12:34:05 EST

Whenever someone new visits your website, your #1 goal is to get them on your email list. That way you have a method of keeping them up-to-date on your latest offerings, so when they're ready to hire you or buy your product, you're right there in their inbox.

How to Use Trial Offers to Increase Your Sales

Tue, 27 Nov 2007 14:39:44 EST

Do you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you're still not quite sure about handing over your cash? If you want to increase the likelihood that they will take out their wallet, simply offer them a free or paid trial!

Internet Marketing: How to Use Email Promotions for Big Results

Fri, 23 Nov 2007 07:33:29 EST

Women entrepreneurs ask me how to create engaging and relevant email campaigns. They complain that their busy prospective clients are difficult to reach via email promotions. Here are five quick internet marketing tips for creating successful email campaigns to launch your next new product or program.

7 Easy Ways to Ease Ezine Writer's Block

Tue, 13 Nov 2007 13:25:33 EST

If you publish an ezine regularly, inevitably there are times when you get stuck and can't quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a "writing prompt" to get you going.

Make Your Ezine Make You Money

Thu, 08 Nov 2007 08:59:19 EST

Writing a regular ezine (online newsletter) can sometimes feel like hard work. So if you're putting in the time and effort to give your readers valuable content, consider implementing at least a few of the strategies in this article to help your efforts pay off in profits. Here are 4 ways to help your ezine make you more money.

Pick a Topic, Pick a Date

Wed, 17 Oct 2007 16:16:39 EST

Have you been thinking about offering a teleseminar, webinar, or live workshop, because you know that it will increase your list numbers, showcase you as an expert, bring you new clients and customers, and be just plain fun, but you haven't actually moved forward with the idea? Let me share some ideas.

Guide to Producing Your Own E-Newsletter

Thu, 11 Oct 2007 18:44:22 EST

Creating an electronic newsletter is a great way to connect with your customers, share information and deliver news in real time, usually for a fraction of the cost of traditional direct mail. In this article, Lou Bortone shares the 5 key steps to E-Newsletter success.

Make a Connection with Your Ezine Readers

Sun, 23 Sep 2007 13:06:46 EST

Are there ezines that you receive that you just can't wait to read? What do you think makes me want to read those few right away? It's the personal connection I feel to the author as they share their personal information as well as their offerings.

How to Triple Your Subscriber Rate Using Co-Registration

Sun, 15 Jul 2007 22:11:42 EST

If you're currently using an ezine as a way to build your list, and you're frustrated with the trickle of new subscribers you get each month, then you'll want to seriously consider using co-registration as a way bump those numbers up significantly.

Build Anticipation to Sell More Online

Sun, 15 Jul 2007 20:31:41 EST

Here are 4 tips on how to create anticipation and make more sales for your next product or program launch.

11 Quick (and Good) Content Ideas for Your Ezine or Website

Wed, 30 May 2007 20:11:00 EST

Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. Here are 11 quick (and good) content ideas for when you're in a pinch.

Need-to-Know Info for Your Email Lists

Sun, 06 May 2007 15:12:00 EST

Whether you're publishing an ezine, sending an ecourse, posting to a blog, or building an email list of clients and customers in another format, there are a few things you need to know to make sure that you're complying with the legal aspects of sending email as well as for making your list-building efforts that much more effective.

7 Quick Ways to Get Content For Your Ezine

Tue, 27 Mar 2007 20:47:00 EST

Ever sit down to write an article for your ezine and be at a loss as to what to say? It happens to the best of us, so I thought I'd share some of the ways that I get unstuck when that happens to me.

How To Avoid Being Labeled a Spammer

Sun, 25 Feb 2007 19:04:00 EST

If you're running an online business, you know that your list is your most important asset. And regardless of whether you're just starting out or not, if you lose a chunk of your subscribers because even just one of your emails gets flagged as spam, it's going to hurt your business.

How to Get 1000+ Subscribers in 30 Days

Wed, 01 Nov 2006 19:12:00 EST

Learn how to get 1000+ subscribers in 30 days.

How To Leverage Email To Grow Affiliate Revenue And Loyalty

Mon, 20 Feb 2006 10:20:00 EST

Learn multiple ways that you can leverage permission-based email to drive stronger affiliate sales while simultaneously creating a deeper bond with your affiliates.

CAN-SPAM ACT - FTC December 16, 2004 Ruling

Mon, 17 Oct 2005 22:48:00 EST

The U.S. Federal CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act of 2003 was originally signed into law by President Bush on December 16th, 2003 and became effective on January 1st, 2004. It was a bold, but ambiguous step in the right direction. Learn more.

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

Thu, 13 Jan 2005 12:38:00 EST

If you're looking for low-cost ways to promote your business. I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer.

Make Your E-Mail Signature File WORK for You!

Thu, 13 Jan 2005 12:29:00 EST

You're probably familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Learn why it's important to use them and what to include.

20 Words That Kill - At Least When It Comes to Spam Filters

Wed, 03 Nov 2004 23:40:00 EST

Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. How to get your Emails through spam blockers. Alexandria Brown, the Ezine Queen, tells us what words we should not use plus tips to disguise them.

AOL Move to IMAP Good News For Small Biz E-Mail

Tue, 19 Oct 2004 02:45:00 EST

America Online once required subscribers to use its proprietary system to send, receive and manage e-mail. Now, the company allows use of third-party e-mail software, like Outlook or Eudora. That's big news for small business users.