http://www.solo-e.com/library/articles/internet-marketing/social-networking.shtml Expert Articles on Social Networking. Covers leveraging web 2.0, using social media such as Facebook and MySpace to create your social network. Also covers the use of social bookmarking such as Digg, StumbleUpon, Technorati and del.icio.us Fri, 19 Mar 2010 23:56:23 -0400 en-us http://www.solo-e.com/library/articles/internet-marketing/social-networking/4-keys-to-growing-your-business-quickly-with-social-media-5242.shtml Articles More and more, there is becoming a divide between those businesses who have Facebook profiles and Twitter pages and those who do not. Learning to navigate this new social media landscape can be very powerful for your business--and here are some of the top keys to harnessing that power. Sat, 13 Mar 2010 12:45:52 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/4-keys-to-growing-your-business-quickly-with-social-media-5242.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/the-top-5-ways-to-leverage-facebook-fan-pages-for-more-buzz-visibility-and-sales-5228.shtml Articles Many small business owners are already on Facebook but are confused about how exactly it can work for them. Starting a Fan Page for your business may be your answer. But how can you use a Fan Page to achieve fantastic results? Tue, 09 Mar 2010 00:52:01 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/the-top-5-ways-to-leverage-facebook-fan-pages-for-more-buzz-visibility-and-sales-5228.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/4-useful-productivity-tools-for-social-media-5170.shtml Articles We all want to do more in less time with social media. The good news is that there are lots of tools to help automate your social networking activities. Although I don’t suggest automating your entire experience (that’s kind of missing the point), there are some great productivity-boosters worth checking out. Sat, 27 Feb 2010 13:57:07 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/4-useful-productivity-tools-for-social-media-5170.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/four-tips-for-marketing-your-book-on-facebook-5162.shtml Articles Millions of people visit Facebook every day, making it one of the best viral marketing opportunities for authors online. If you have a book to sell (or one on the way), consider these tips to establish your book’s Facebook presence. Sat, 27 Feb 2010 13:39:56 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/four-tips-for-marketing-your-book-on-facebook-5162.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/promote-your-book-on-twitter-in-10-minutes-a-day-5111.shtml Articles If you're marketing your books online, then you've probably heard of Twitter. It was all the rage last year in social media, and millions of people have joined this micro-blogging community. With so many users, Twitter is a great place to find an audience of readers. These tips will help you get the word out about your book without tweeting your day away. Sat, 13 Feb 2010 16:24:13 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/promote-your-book-on-twitter-in-10-minutes-a-day-5111.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/score-maximum-online-marketing-mileage-with-leverage-5068.shtml Articles Your customer relationships likely already span multiple online marketing channels, and now the conversation you have with those customers and groups of customers needs to as well. But how do you keep up with it all? With leverage! Read more to learn how to gain and sustain it. Tue, 09 Feb 2010 02:22:45 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/score-maximum-online-marketing-mileage-with-leverage-5068.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/giving-the-essential-to-successful-online-conversation-marketing-5069.shtml Articles Here’s a critical lesson for succeeding in this context of conversation marketing: In the intrusive, immediate realm of the Internet, service – not sales – is the name of the game. Be prepared to educate, inform, entertain, and assist. Give freely in order to receive in abundance. Plan to build and earn trust, and don’t intrude uninvited. Sun, 07 Feb 2010 23:43:00 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/giving-the-essential-to-successful-online-conversation-marketing-5069.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/use-social-network-marketing-to-increase-traffic-to-your-small-business-website-2663.shtml Articles There's a new phenomena called "social network marketing" which should become a part of your online marketing strategy. Some web experts are saying it could become more important than search engine optimization in driving traffic to your small business website. Sat, 30 Jan 2010 13:14:07 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/use-social-network-marketing-to-increase-traffic-to-your-small-business-website-2663.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/do-you-believe-in-ghostwriters--5034.shtml Articles So we find ourselves at the beginning of the New Year and thinking about streamlining systems and the question arises - Should we have our Facebook updates, blog posts and our Tweets ghostwritten? Would it mean more social media interaction with our readers, since most of us find ourselves so busy when it comes to keeping up with our social media or is it just a ‘cheat’? Sat, 23 Jan 2010 21:27:01 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/do-you-believe-in-ghostwriters--5034.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/i-ve-got-a-great-online-video-now-what--4990.shtml Articles Whether you’re just dipping your toes in the water with Online Video, or you’re diving in to video to maximize your visibility, credibility and profitability with video, we can help! Here’s a quick-start guide to help you get your video online – along with a few more ideas for leveraging your video. Tue, 19 Jan 2010 01:29:34 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/i-ve-got-a-great-online-video-now-what--4990.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/social-networking-tips-and-time-savers-4968.shtml Articles When I tell other business owners and clients how active I am in social networking and what a valuable marketing tool it is, they ask me how I find the time? If you’ve dabbled a bit with Facebook and Twitter it can seem like a lot of work to keep up with everyone. For a busy business owner it seems impossible to find the time. Mon, 18 Jan 2010 13:03:13 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/social-networking-tips-and-time-savers-4968.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/networking-boot-camp-4959.shtml Articles You’ve got a business—now you need customers! While there are many ways to market your business, one of the best ways is through networking. Networking is a marketing method that also brings traffic to your website. More traffic equates to more potential sales. Networking is a personal way to get more business, and best of all—it’s free! Sun, 17 Jan 2010 17:10:37 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/networking-boot-camp-4959.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/you-re-invited-to-the-social-media-party--4917.shtml Articles If you’re a small business owner, you’re probably aware that social media marketing is all the rage right now. Not only is it popular for personal use, but also for savvy business owners looking for ways to market their businesses efficiently and economically. Sat, 09 Jan 2010 22:40:50 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/you-re-invited-to-the-social-media-party--4917.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/10-reasons-why-your-small-business-needs-a-facebook-fan-page-4905.shtml Articles As Facebook gains in popularity on a daily basis, small business owners are quickly realizing that they must create a Facebook fan page in order to keep their brand in front of prospective customers and clients. Wed, 06 Jan 2010 00:57:35 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/10-reasons-why-your-small-business-needs-a-facebook-fan-page-4905.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/-7-time-management-strategies-for-the-social-networking-professional-4907.shtml Articles One of the most common problems for new business owners is managing their time when using free marketing strategies. Many individuals feel that free marketing, specifically social media marketing, is too time-consuming and overwhelming. Wed, 06 Jan 2010 00:56:22 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/-7-time-management-strategies-for-the-social-networking-professional-4907.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/how-to-take-a-break-from-the-social-media-limelight-4902.shtml Articles This past year has been fascinating as social media not only put more voices and visions out into the world, but also catapulted a number of people from relative obscurity to the limelight. Not everyone is cut out to do the limelight 24-7, so what do you do when you need a little break? Sat, 02 Jan 2010 20:03:49 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/how-to-take-a-break-from-the-social-media-limelight-4902.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/time-saving-twitter-tools-to-help-you-work-smarter-4455.shtml Articles If you are looking to take advantage of Twitter in your business without it taking over your life, here are some great "shortcut" tools and applications to keep you in the social media game without sacrificing all of your precious time! Fri, 01 Jan 2010 13:47:56 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/time-saving-twitter-tools-to-help-you-work-smarter-4455.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/social-media-rejection-4886.shtml Articles Rejection always hurts, no doubt. In fact, when I worked as a psychologist, rejection (fear of it, or getting over it) was, perhaps, at the root of many of the issues which brought my patients to my therapy practice. Now, working as a social marketer and online business consultant, I see that rejection continues to be an issue - but not in quite the same way as I’ve seen before. Now, people are experiencing social media rejection, and wondering what to do about it. So how should one deal with social media rejection? Here are some ideas. Fri, 01 Jan 2010 11:30:20 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/social-media-rejection-4886.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/5-tips-for-social-media-efficiency-4885.shtml Articles Want a process and system for using social media more efficiently, and for seeing more returns from it. Here are 5 tips to help. Fri, 01 Jan 2010 11:17:22 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/5-tips-for-social-media-efficiency-4885.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/your-social-networks-how-open-should-you-be--4884.shtml Articles With the site-wide roll out of new privacy settings on Facebook, the questions of how open to be on your social networks is becoming more and more relevant. Here are a few things to consider. Fri, 01 Jan 2010 11:09:10 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/your-social-networks-how-open-should-you-be--4884.shtml