http://www.solo-e.com/library/articles/internet-marketing/traffic-seo.shtml Website Traffic and Search Engine Optimization covering web traffic strategies, testing different web elements, capturing leads online, and understanding your website metrics. Fri, 19 Mar 2010 23:56:23 -0400 en-us http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-to-turn-your-website-into-a-client-producing-machine-5255.shtml Articles By now, most people realize that a website is the 21st century equivalent of a business card. And those doing any kind of online marketing are likely familiar with the strategy of having a free giveaway on their website. Unfortunately, many of them view their free giveaway, or your Irresistible Free Taste, as I call it, as an after-thought. That means they’re missing out on the full impact it can have for their online marketing. Mon, 15 Mar 2010 13:04:03 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-to-turn-your-website-into-a-client-producing-machine-5255.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/7-powerful-free-business-marketing-ideas-5234.shtml Articles When I look at all the free marketing opportunities available to small or solo businesses today I’m thrilled. When I opened my first business 21 years ago none of them existed. Marketing was much more difficult and costly. Instead, now by simply working consistently and daily on the marketing ideas below you can create a steady flow of leads and clients. Fri, 12 Mar 2010 00:59:40 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/7-powerful-free-business-marketing-ideas-5234.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/the-secret-ingredient-your-business-needs-to-survive-and-thrive-in-2010-and-beyond-5070.shtml Articles Don’t limit your perception of online marketing to adding the latest Web 2.0 gadget to your site or playing in the newest online community. It’s not about figuring out the newest tactic or technology although there are plenty. Instead, the secret to creating online marketing success is mastering *marketing fusion*. Sun, 07 Feb 2010 23:41:36 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/the-secret-ingredient-your-business-needs-to-survive-and-thrive-in-2010-and-beyond-5070.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-to-use-your-website-to-shorten-your-sales-cycle-1948.shtml Articles How can a website shorten your sales cycle? Sat, 30 Jan 2010 14:18:02 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-to-use-your-website-to-shorten-your-sales-cycle-1948.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-post-articles-net-for-max-search-engine-play-1798.shtml Articles Learn how to set up your articles and your website to maximize your traffic and search engine rankings. Sat, 30 Jan 2010 13:32:25 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-post-articles-net-for-max-search-engine-play-1798.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/article-promotion-for-better-search-engine-placement-1677.shtml Articles Learn how to use articles for better search engine placement on Google, MSN, and others while maintaining your professionalism and credibility. Sat, 30 Jan 2010 13:26:49 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/article-promotion-for-better-search-engine-placement-1677.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/thank-you-pages-double-duty-1639.shtml Articles I have a question for you: When someone signs up to receive your ezine or other Free Taste of what it is that you're offering, where do they end up? Sat, 30 Jan 2010 12:43:19 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/thank-you-pages-double-duty-1639.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/your-online-business-sales-cycle-1802.shtml Articles Creating a profitable business online is a process, just like creating any other business. Regardless of what it is that you're offering, your cash flow is based on your sales. Once you know and implement the online business sales cycle (which anyone can follow), you'll be able to create consistent cash flow for your business, too. Sat, 30 Jan 2010 12:36:52 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/your-online-business-sales-cycle-1802.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-to-do-a-simple-split-test-to-increase-your-sales-1801.shtml Articles Clients often ask my opinion about whether or not I think something (a new product, a certain price point, a sales page) will work for their business online. My typical response? "Test it and see!" Sat, 30 Jan 2010 12:36:06 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-to-do-a-simple-split-test-to-increase-your-sales-1801.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/7-small-business-internet-marketing-success-tips-5043.shtml Articles Everyday more small businesses wake up and realize how crucial it is for them to master Internet marketing if they want to significantly increase sales. Whether you are already dabbling in Internet marketing and learning about it or the concept is new to you and a bit confusing, ignoring it is no longer an option. Wed, 27 Jan 2010 00:18:45 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/7-small-business-internet-marketing-success-tips-5043.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/3-tools-to-monitor-your-online-reputation-5025.shtml Articles When you are building your brand and your business online, one of the most important elements to monitor is your online reputation. If you know anything about online reputation management, you know, essentially, that it’s the process of monitoring and managing what people are saying about you and your company. While there are many paid services to help you monitor your online reputation, there are several free tools you can (and should be!) using to keep track of your mentions on the web. Sat, 23 Jan 2010 17:37:16 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/3-tools-to-monitor-your-online-reputation-5025.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/have-you-captured-me-today-308.shtml Articles Studies reveal that visitors to a site are most likely NOT going to take action the first time they visit your site. So how can you get the chance to contact them again? The answer is to CAPTURE them, then and there - that is, get their e-mail address. To do this, you'll have to offer them something valuable in return. So what can YOU offer them? Here are some ideas that have been proven to work when done well. Sun, 03 Jan 2010 23:14:54 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/have-you-captured-me-today-308.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/what-you-must-understand-about-web-numbers-311.shtml Articles Learn more about your web numbers so you can learn how to improve your results. (You can't improve something that you can't measure. There are four types of basic "Web numbers you need to understand. Sun, 03 Jan 2010 23:12:59 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/what-you-must-understand-about-web-numbers-311.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/10-easy-ways-to-get-more-links-to-your-website-4867.shtml Articles Looking for ways to build more incoming links to your website? More links to your website mean more opportunities to be found, and it will help boost your search engine rankings, too. Here are 10 strategies. Thu, 31 Dec 2009 10:04:16 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/10-easy-ways-to-get-more-links-to-your-website-4867.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/understanding-the-basics-of-website-statistics-4776.shtml Articles Learning to understand your website statistics can help you improve your website for visitors, measure if your promotional strategies are working, and find new opportunities to promote your business. Wed, 09 Dec 2009 01:42:46 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/understanding-the-basics-of-website-statistics-4776.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/does-your-copy-ignore-your-site-visitors--4742.shtml Articles Sometimes choosing which company to buy from is about like deciding which brand of canned peas is the best. To make matters worse, the copy on most websites doesn't offer any help. Sun, 29 Nov 2009 17:17:27 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/does-your-copy-ignore-your-site-visitors--4742.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/podcast-creation-in-3-easy-steps-4726.shtml Articles Had I known how simple it was to create a podcast I'd have done it a long time ago! Adding podcasting to your list building arsenal is a great way to reach a whole new slew of subscribers ... those who prefer to learn by listening! Read on as I share with you how to create your own podcast in three easy steps! Mon, 23 Nov 2009 22:13:22 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/podcast-creation-in-3-easy-steps-4726.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/five-ways-to-get-your-video-online-in-five-minutes-flat-4672.shtml Articles Who says it’s difficult or time-consuming to create your own online video! I’ve uploaded video to YouTube in under 3 minutes, and you can, too! Here are 5 ways to get your video on the web in 5 minutes or less! Sun, 08 Nov 2009 20:59:26 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/five-ways-to-get-your-video-online-in-five-minutes-flat-4672.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/busting-the-5-biggest-video-myths-4671.shtml Articles Excuses, excuses! We’ve all got ‘em. Everyone I talk to who hasn’t jumped on the Online Video party train seems to have a legitimate reason for not giving it a try. It’s a pity, because with 85 MILLION YouTube viewers, they’re missing out on a huge marketing opportunity! YouTube is now the 4th most visited site on the net, and the second most popular search engine (right behind you-know-who!) To give that nudge you may need to dip your toes in the video waters, I’m busting the 5 biggest video myths, right here, right now. Sun, 08 Nov 2009 20:48:59 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/busting-the-5-biggest-video-myths-4671.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-to-build-a-responsive-list-and-why-you-must-to-it-now--4651.shtml Articles Some people think that building a following on social networking sites eliminates the need for building their own email list. I say they are fools! Having your own responsive email list has many benefits no social media or social networking site can replace. Consider just these few. Sat, 07 Nov 2009 16:23:35 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-to-build-a-responsive-list-and-why-you-must-to-it-now--4651.shtml