http://www.solo-e.com/library/articles/internet-marketing/website-design.shtml Expert Articles on Website Design covering elements needed on your website, writing web copy, web hosting and domain registration, and sales letters. Fri, 19 Mar 2010 23:56:23 -0400 en-us http://www.solo-e.com/library/articles/internet-marketing/website-design/how-to-turn-your-small-business-website-into-a-sales-generator-5081.shtml Articles It’s unfortunate that so many small business owners end up with a website that isn’t much more than a glorified online brochure that attracts little traffic. If you’re in that situation I’m positive that wasn’t your intention when you shelled out the money and spent the time creating your website. Tue, 02 Feb 2010 23:52:44 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/how-to-turn-your-small-business-website-into-a-sales-generator-5081.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/is-your-website-missing-these-5-must-haves-1936.shtml Articles We invest so much hope into our website: hoping it will bring in new leads, hoping it will turn visitors into clients, hoping it will make our marketing easier. But hope isn't what will make your website live up to your expectations. Learn what is. Sat, 30 Jan 2010 14:21:46 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/is-your-website-missing-these-5-must-haves-1936.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/how-to-create-your-own-audio-mini-seminar-1935.shtml Articles Audio is a really fun, effective way to create connection with your website visitor. There are several small steps that go into setting up your audio mini-seminar. Just follow them and you'll have your own audio mini-seminar up, helping you sell your services or products in no time! Sat, 30 Jan 2010 14:21:18 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/how-to-create-your-own-audio-mini-seminar-1935.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/that-was-a-close-shave-1968.shtml Articles Writing web copy is different from writing other material. People read websites differently than they do books, magazines or print ads. You've got about 5 seconds, tops, to catch your website visitor's attention. And if what they read bores or confuses them, they'll click that mouse button faster than you can say, "But wait..!" Here are 3 smooth as silk tips to shave the rough edges off your website's pages. Sat, 30 Jan 2010 13:09:20 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/that-was-a-close-shave-1968.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/5-simple-steps-to-a-website-that-makes-sales-1928.shtml Articles Is your website producing leads for you or is it just sitting out there in cyberspace looking pretty? Obviously, you want your website to work for you to generate leads and make sales, not just be a pretty brochure for your business. Sat, 30 Jan 2010 12:37:33 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/5-simple-steps-to-a-website-that-makes-sales-1928.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/marketing-312-312.shtml Articles In marketing, if we don't get the right answer, we LEARN. We learn what does not work and where not to spend our marketing money anymore. Reprogram your mind to "test" not fail. Sun, 03 Jan 2010 23:12:31 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/marketing-312-312.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/5-simple-ways-to-improve-your-website-4829.shtml Articles What if you discovered that every single day you were losing dozens, even hundreds, of potential customers and clients? I hate to be the bearer of bad news, but you probably are losing sales every single day. The simple fact is that most websites don’t perform nearly as well as they should. They confuse and overwhelm visitors, make the ordering process too complicated and present a less than professional approach. The good news is that there are simple and immediate solutions that you can implement in order to keep prospects on your website and convert them to happy customers. Here is a list of five simple and proven ways to improve your website, retain visitors and make more sales than you ever thought possible! Thu, 31 Dec 2009 10:14:28 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/5-simple-ways-to-improve-your-website-4829.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/two-things-you-must-know-to-keep-your-website-safe--4850.shtml Articles Imagine that you sit down at your computer one day, type in your domain name, and instead of the business website you've worked to build you see some crazy page that's definitely not your website. What happened? Here are the two things you must know to keep your website safe. Sat, 19 Dec 2009 22:17:27 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/two-things-you-must-know-to-keep-your-website-safe--4850.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/webvideo-1601-1601.shtml Articles With entrepreneurs and small businesses rushing to join the Online Video Revolution and get video on their websites, they often forget one key fact: You can't add video to your website, until you have the video! This brief "how-to" guide can get you started. Sun, 29 Nov 2009 19:42:30 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/webvideo-1601-1601.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/make-your-website-a-business-profit-center-1723-1723.shtml Articles You probably spend lots of time and money building your small business website. Are you getting the results from it that you hoped for? Sun, 29 Nov 2009 19:20:17 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/make-your-website-a-business-profit-center-1723-1723.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/are-you-flirting-with-me--4603.shtml Articles One critical element you must have in your basket of attraction tools today is a fully developed web presence. People are most likely to Google for you or your service or the benefit/solution they seek first. They are less likely to open the telephone book and flip through the yellow pages. The future of your marketing reach is the internet. Here are a few ideas which you can do quickly and on a budget. Mon, 26 Oct 2009 23:17:57 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/are-you-flirting-with-me--4603.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/new-landing-page-tips-2785.shtml Articles Learn what to do to make your landing page a successful place to generate happy, informed customers. Mon, 07 Sep 2009 10:22:13 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/new-landing-page-tips-2785.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/creating-a-website-that-sells-with-rapport-3979.shtml Articles The internet is impersonal by nature so there is an even greater need for rapport when you’re selling a product or service online. Here are a few suggestions that will help you establish that rapport with potential customers. Wed, 01 Jul 2009 00:49:16 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/creating-a-website-that-sells-with-rapport-3979.shtml http://www.solo-e.com/library/articles/marketing-basics/niche/creating-a-website-that-sells-by-knowing-your-target-audience-3980.shtml Articles No matter what your business is, you need a website. These days it’s not a luxury, it’s a necessity. When you’re in business people expect to be able to learn more about you on the internet. You may be thinking that in order to have an effective website you need to be ready to fork over thousands and thousands of dollars for the latest technology and high-end customized graphics. This is absolutely not true! Wed, 01 Jul 2009 00:47:33 -0400 http://www.solo-e.com/library/articles/marketing-basics/niche/creating-a-website-that-sells-by-knowing-your-target-audience-3980.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/5-ways-to-make-sure-your-website-is-selling-for-you-3936.shtml Articles Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one.  How your visitors/customers are affected by your website is very important to your success.  When you provide a memorable experience people are sure to return time and time again.  These 5 keys are just a few ideas that can help you to enhance your website so it sells for you.  Fri, 19 Jun 2009 11:57:14 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/5-ways-to-make-sure-your-website-is-selling-for-you-3936.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/7-ways-to-use-audio-to-increase-your-web-and-e-mail-sales-3924.shtml Articles Thought about adding audio to your Web site yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words.
 Tue, 16 Jun 2009 10:28:33 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/7-ways-to-use-audio-to-increase-your-web-and-e-mail-sales-3924.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/possibilities-ezine-1343-1343.shtml Articles Each week, read a new idea for cost-effective (often free) ways to add versatile features to your web sites. These tutorials are written not just for web developers, but also for the solo entrepreneur who feels comfortable sticking their fingers into the html code of their web pages and using JavaScript, CGI and other technology on their websites. Whether you want to automate, simplify, or just learn more about what goes on behind your website, you'll find what you need in Possibilities. Fri, 05 Jun 2009 23:22:07 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/possibilities-ezine-1343-1343.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/seo-writing-strategies-for-graphic-oriented-sites-3837.shtml Articles As a copywriter, Karon would love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words you simply have to use copy if you plan to get ranked high. Quite a dilemma, isn’t it? Fri, 15 May 2009 11:15:14 -0400 http://www.solo-e.com/library/articles/marketing-basics/writing/seo-writing-strategies-for-graphic-oriented-sites-3837.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/copywriting-makeover-it-s-not-about-you-it-s-about-them-3828.shtml Articles Karon has always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, Karon was excited when she was approached to rewrite the index (front) page for an online retailer who made specialty, soy scented candles. Fri, 08 May 2009 11:30:11 -0400 http://www.solo-e.com/library/articles/marketing-basics/writing/copywriting-makeover-it-s-not-about-you-it-s-about-them-3828.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/they-re-searching-so-why-aren-t-they-buying--3816.shtml Articles There seems to be a common myth regarding site visitors and the buying process these days. Karon has heard this statement more than a few times over the last several months: “My visitors find me when they use search engines. They type in the exact keyphrases I’m listed under. So when they get to my site why aren’t they buying?” The simple answer is that they aren’t ready to buy yet. Thu, 30 Apr 2009 11:32:05 -0400 http://www.solo-e.com/library/articles/marketing-basics/writing/they-re-searching-so-why-aren-t-they-buying--3816.shtml