Solo-e.com Articles Internet Marketing

Email Marketing – Are Your Basics Covered?

Sun, 05 Oct 2008 14:43PM ET

Every once in a while I see something which makes me just ask WHAT?!?. What will it take for you to treat your business like a business and not a hobby or something which exists purely to give you write-offs?

4 Ways to Build Your Ezine List Without Spending a Dime

Sun, 05 Oct 2008 14:25PM ET

There are thousands of ways to build your ezine, subscriber, mailing list, etc. . .some expensive and many not. Here are the top 4 ways I built my list.

Autoresponders: What are they and how to use them

Sun, 05 Oct 2008 13:13PM ET

Many business owners are confused about what exactly an autoresponder is and what it isn't. Learn more.

5 Winning Strategies To Use For Getting Highly Targeted Traffic To Your Website

Fri, 03 Oct 2008 13:21PM ET

Do you know there are LOTS of different marketing strategies you can do to attract highly targeted traffic to your website, and so grow your list? In this brand-new article, I'm going to share five surefire ways to attract this traffic - and they're all easy to implement.

Set Up a One Page Web Site

Sun, 28 Sep 2008 19:05PM ET

For those of you who don’t yet have a web site you can set up a one page website today.

15 Easy Ways to Grow Your Subscriber List

Sun, 28 Sep 2008 17:52PM ET

While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?

Beginners Step by Step Guide to Testing and Tracking Online Copy

Mon, 22 Sep 2008 19:13PM ET

Without testing and tracking copy you won't know how effective it truly is. And since boosting sales with copy is the point of having good copy, doesn't it make sense to test and track your results? But many people get wigged out about testing and tracking. Follow these steps to begin your online copy testing and tracking.

Email Marketing: How to Market Your Business for Fractions of a Penny

Tue, 16 Sep 2008 07:30AM ET

Email marketing is one of the most powerful marketing tools available to your small business. You can achieve outstanding results, while investing only fractions of a penny per email message to your customers and prospects. Combine that with the potential to target messages more precisely than direct mailings, email marketing is a real win for the small business owner.

Developing Online Credibility

Sun, 14 Sep 2008 18:27PM ET

The Internet has changed the way the world does business. While the Internet offers business people many tools, perhaps the most important is the ability to communicate quickly and easily. While this ability offers huge advantages, it carries some dangers as well. People like to buy from people they trust. Without a voice for our customers and prospects to hear, or a face to show expression, how can we make sure that what we intend to say is what is heard?

Advertising on a budget — Part 1: Using print to drive traffic online

Sun, 14 Sep 2008 17:18PM ET

There are challenges in marketing of a small business. Read one to find out how one marketing expert helped her client.

5 Ways To Get a Steady Stream Of Customers in The Door

Sun, 14 Sep 2008 17:04PM ET

Pretty much every business owner knows how important it is to continually get new leads into a business. However, much of the effort spent getting those leads would be wasted without doing this very important next step.

What Not to do in a Cold Call Email

Sun, 07 Sep 2008 14:39PM ET

Sometimes it is truly impossible to reach a prospect by telephone - and for some prospects email is their preferred form of communication. While nothing beats the direct interaction of a live phone call, sometimes instead of a cold call you simply have to send a cold prospecting email. If you do so, however, be careful. Don’t let this happen to you…

4 Ways to Make Money from People Who Are LEAVING Your Site!

Tue, 26 Aug 2008 19:16PM ET

Oh no... are people leaving your site without buying? Get used to it! In fact, an average of 99% of your first time visitors to your sales pages will leave without buying or even contacting you. But don't get upset. Get richer! Learn how.

4 Steps to Increase Your Ezine Confirmation Rate by 50%

Wed, 20 Aug 2008 20:17PM ET

One of the most frustrating “facts of life: if you are trying to make money online: a significant percentage of visitors who sign up for your double opt-in newsletter will never confirm. There are always going to be people who won’t confirm; you’ll never approach a 100% confirmation rate. But there are definitely steps you can take to improve your ezine confirmation rate significantly. Here are the four steps I took to raise my own confirmation rate by 50% in just 8 months.

Detailed Directory of Article and Newsletter Submission Sites

Tue, 19 Aug 2008 20:17PM ET

One inexpensive, yet very effective way, to promote your business is to be a published author. By writing books, eBooks, articles and eZines you can become known and build your brand. Once you write an eBook, article or eZine you can submit them to multiple places for acceptance. The more places you submit to the greater the likelihood of being published. So get going...

Five Quick Tips For Way Better Video

Sun, 17 Aug 2008 17:48PM ET

Try to offer some interesting or unique content! To keep your viewer's attention, you have to deliver some value. Keep your videos short and compelling... Remember, we've all got IDD - Internet Deficit Disorder!

Twitter Me This - Five New Twitter Tips and Tricks

Sun, 17 Aug 2008 17:44PM ET

Are you a Twitterholic or a Twitter newbie? Are you using Twhirl to update your Twitter tweets? Whether you're just dipping your toes into the water or diving in head first, there's no doubt that Twitter has become the latest darling of the social networking scene.

Your 5-Step Internet Sales Cycle

Sat, 02 Aug 2008 14:31PM ET

When I meet people and they say they're going to start an "Internet business", I get worried. It's as if that's all they need to know -- not what they're selling or who their customers are. (I mean, when faxes first came out, did you hear people saying they were just starting a "fax business"? Not really.) The Internet is just one type of media that can sell for your business, and it follows a sales cycle like any other. It's not magic ... it's a process. But once you WORK that process, it CAN work like magic! Here's a look at the five basic parts of the Internet sales cycle.

What You Need to Know: CAN-SPAM Laws

Sat, 02 Aug 2008 14:11PM ET

Anyone doing business online and using email for marketing needs to know about the CAN-SPAM laws.

Ten "New Rules" for Successful E-Newsletters

Thu, 31 Jul 2008 21:50PM ET

A cleverly crafted headline (or subject line for email) will determine whether or not your email gets opened and read. Here are ten "new rules" that are shaping effective ezine content today.