http://www.solo-e.com/library/articles/internet-marketing.shtml Free Articles with Expert Advice on Internet Marketing including designing an effective and interactive website (including ecommerce), getting people to visit your site, and marketing via ezines and articles. Sun, 21 Mar 2010 12:03:54 -0400 en-us http://www.solo-e.com/library/articles/internet-marketing/social-networking/when-is-it-ok-to-delegate-and-automate-in-social-media--5271.shtml Articles I don’t think I would be anywhere near as productive as I am in social media today without having systems, tools and processes to organize and monitor my expanding network. They really have been the secret to my success, and of my clients' success. In the work that I do in social media, overwhelm and time management are always the biggest concerns that I hear--but they don't have to be. Sun, 21 Mar 2010 12:03:54 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/when-is-it-ok-to-delegate-and-automate-in-social-media--5271.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-to-turn-your-website-into-a-client-producing-machine-5255.shtml Articles By now, most people realize that a website is the 21st century equivalent of a business card. And those doing any kind of online marketing are likely familiar with the strategy of having a free giveaway on their website. Unfortunately, many of them view their free giveaway, or your Irresistible Free Taste, as I call it, as an after-thought. That means they’re missing out on the full impact it can have for their online marketing. Mon, 15 Mar 2010 13:04:03 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-to-turn-your-website-into-a-client-producing-machine-5255.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/4-keys-to-growing-your-business-quickly-with-social-media-5242.shtml Articles More and more, there is becoming a divide between those businesses who have Facebook profiles and Twitter pages and those who do not. Learning to navigate this new social media landscape can be very powerful for your business--and here are some of the top keys to harnessing that power. Sat, 13 Mar 2010 12:45:52 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/4-keys-to-growing-your-business-quickly-with-social-media-5242.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/7-powerful-free-business-marketing-ideas-5234.shtml Articles When I look at all the free marketing opportunities available to small or solo businesses today I’m thrilled. When I opened my first business 21 years ago none of them existed. Marketing was much more difficult and costly. Instead, now by simply working consistently and daily on the marketing ideas below you can create a steady flow of leads and clients. Fri, 12 Mar 2010 00:59:40 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/7-powerful-free-business-marketing-ideas-5234.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/the-top-5-ways-to-leverage-facebook-fan-pages-for-more-buzz-visibility-and-sales-5228.shtml Articles Many small business owners are already on Facebook but are confused about how exactly it can work for them. Starting a Fan Page for your business may be your answer. But how can you use a Fan Page to achieve fantastic results? Tue, 09 Mar 2010 00:52:01 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/the-top-5-ways-to-leverage-facebook-fan-pages-for-more-buzz-visibility-and-sales-5228.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/your-three-step-plan-to-continuous-email-list-growth-and-engagement-part-2-of-3--5222.shtml Articles It’s been said before and it bears repeating; when it comes to those traditional three pillars of direct response marketing “the gold is in your list”. So, it pays to treat it like the treasure it is. Even though 100% coverage of customer email addresses might be unrealistic, we can certainly shoot for the high double digits; certainly upwards of 60%. And the good news is that acquiring the email addresses of customers – an audience that already knows and is engaged with you – is a lot easier than obtaining email addresses from prospects. Sun, 07 Mar 2010 19:32:07 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/your-three-step-plan-to-continuous-email-list-growth-and-engagement-part-2-of-3--5222.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/oh-no-are-they-ignoring-your-emails--5179.shtml Articles Heart centered entrepreneurs like us often feel in conflict about selling via email. From a business perspective, nothing could be easier than email marketing. Simply gather a few names and email addresses, pop out a few emails and, voila! You’re making sales. Is it worth it? Sat, 27 Feb 2010 21:13:33 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/oh-no-are-they-ignoring-your-emails--5179.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/4-useful-productivity-tools-for-social-media-5170.shtml Articles We all want to do more in less time with social media. The good news is that there are lots of tools to help automate your social networking activities. Although I don’t suggest automating your entire experience (that’s kind of missing the point), there are some great productivity-boosters worth checking out. Sat, 27 Feb 2010 13:57:07 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/4-useful-productivity-tools-for-social-media-5170.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/four-tips-for-marketing-your-book-on-facebook-5162.shtml Articles Millions of people visit Facebook every day, making it one of the best viral marketing opportunities for authors online. If you have a book to sell (or one on the way), consider these tips to establish your book’s Facebook presence. Sat, 27 Feb 2010 13:39:56 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/four-tips-for-marketing-your-book-on-facebook-5162.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/promote-your-book-on-twitter-in-10-minutes-a-day-5111.shtml Articles If you're marketing your books online, then you've probably heard of Twitter. It was all the rage last year in social media, and millions of people have joined this micro-blogging community. With so many users, Twitter is a great place to find an audience of readers. These tips will help you get the word out about your book without tweeting your day away. Sat, 13 Feb 2010 16:24:13 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/promote-your-book-on-twitter-in-10-minutes-a-day-5111.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/score-maximum-online-marketing-mileage-with-leverage-5068.shtml Articles Your customer relationships likely already span multiple online marketing channels, and now the conversation you have with those customers and groups of customers needs to as well. But how do you keep up with it all? With leverage! Read more to learn how to gain and sustain it. Tue, 09 Feb 2010 02:22:45 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/score-maximum-online-marketing-mileage-with-leverage-5068.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/giving-the-essential-to-successful-online-conversation-marketing-5069.shtml Articles Here’s a critical lesson for succeeding in this context of conversation marketing: In the intrusive, immediate realm of the Internet, service – not sales – is the name of the game. Be prepared to educate, inform, entertain, and assist. Give freely in order to receive in abundance. Plan to build and earn trust, and don’t intrude uninvited. Sun, 07 Feb 2010 23:43:00 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/giving-the-essential-to-successful-online-conversation-marketing-5069.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/the-secret-ingredient-your-business-needs-to-survive-and-thrive-in-2010-and-beyond-5070.shtml Articles Don’t limit your perception of online marketing to adding the latest Web 2.0 gadget to your site or playing in the newest online community. It’s not about figuring out the newest tactic or technology although there are plenty. Instead, the secret to creating online marketing success is mastering *marketing fusion*. Sun, 07 Feb 2010 23:41:36 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/the-secret-ingredient-your-business-needs-to-survive-and-thrive-in-2010-and-beyond-5070.shtml http://www.solo-e.com/library/articles/internet-marketing/blogs/why-blog--5091.shtml Articles Today I ‘m going to share with you the top reasons to blog and how to get started. Sun, 07 Feb 2010 18:35:11 -0400 http://www.solo-e.com/library/articles/internet-marketing/blogs/why-blog--5091.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/email-s-top-10-language-pitfalls-and-power-words-5072.shtml Articles No matter how sophisticated we become, it seems we still can't resist vocabulary that appeals to our basic instincts. As a result, there are certain "power" words that can significantly improve your email response rates. Know what they are and you'll boost your email performance! Wed, 03 Feb 2010 23:44:07 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/email-s-top-10-language-pitfalls-and-power-words-5072.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/how-to-turn-your-small-business-website-into-a-sales-generator-5081.shtml Articles It’s unfortunate that so many small business owners end up with a website that isn’t much more than a glorified online brochure that attracts little traffic. If you’re in that situation I’m positive that wasn’t your intention when you shelled out the money and spent the time creating your website. Tue, 02 Feb 2010 23:52:44 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/how-to-turn-your-small-business-website-into-a-sales-generator-5081.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/your-three-step-plan-to-continuous-email-list-growth-and-engagement-part-1-of-3--5071.shtml Articles In online marketing, when it comes to lists the email marketing list reigns supreme. Still, for most email marketers, achieving continual email list growth is the Achilles heel of email marketing. But it doesn't have to be that way. Learn how to entice new members to join your list, then stick around. Mon, 01 Feb 2010 23:05:48 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/your-three-step-plan-to-continuous-email-list-growth-and-engagement-part-1-of-3--5071.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/is-your-website-missing-these-5-must-haves-1936.shtml Articles We invest so much hope into our website: hoping it will bring in new leads, hoping it will turn visitors into clients, hoping it will make our marketing easier. But hope isn't what will make your website live up to your expectations. Learn what is. Sat, 30 Jan 2010 14:21:46 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/is-your-website-missing-these-5-must-haves-1936.shtml http://www.solo-e.com/library/articles/internet-marketing/website-design/how-to-create-your-own-audio-mini-seminar-1935.shtml Articles Audio is a really fun, effective way to create connection with your website visitor. There are several small steps that go into setting up your audio mini-seminar. Just follow them and you'll have your own audio mini-seminar up, helping you sell your services or products in no time! Sat, 30 Jan 2010 14:21:18 -0400 http://www.solo-e.com/library/articles/internet-marketing/website-design/how-to-create-your-own-audio-mini-seminar-1935.shtml http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-to-use-your-website-to-shorten-your-sales-cycle-1948.shtml Articles How can a website shorten your sales cycle? Sat, 30 Jan 2010 14:18:02 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/how-to-use-your-website-to-shorten-your-sales-cycle-1948.shtml