Solo-E.com Brand Building Articles

[Articles] Is it Time for You to Re-Brand?

Mon, 15 Mar 2010 12:36:16 -0400

Re-branding your business is often a part of savvy business growth. As you and your business evolve, you may notice ripe opportunities for a new direction. Consider re-branding when you see these scenarios.

[Articles] How to Make Your Marketing Simple and Enjoyable

Mon, 01 Feb 2010 00:54:02 -0400

Not having an easily recognizable business identity, or brand, that matches your innate style and spirit is hurting your business. Which means bottom line, it’s hurting your income – not a good thing. Most solo entrepreneurs have the mistaken idea that getting a logo designed is the equivalent of branding their business. Au contraire, mon ami!

[Articles] What Motivates People To Hire You

Sat, 30 Jan 2010 14:01:36 -0400

What motivates people to hire YOU?

[Articles] How To Find Focus And Turn Your Talent Into A Thriving Professional Business

Sat, 30 Jan 2010 14:00:50 -0400

Here are five strategies to turn your talent into a highly profitable business that lets your passion run free.

[Articles] 6 Mistakes Most People Make When Creating a Brand

Sat, 30 Jan 2010 13:31:06 -0400

Learn the mistakes folks make when digging into the question of just what to name their brand.

[Articles] 10 Unique Ways To Brand Your Small Business

Thu, 28 Jan 2010 00:20:44 -0400

If you want to truly succeed and skyrocket your biz to the top, then you need to create a powerful and memorable brand that your prospects believe in.

[Articles] Building a Strong Brand in a Weak Economy

Sun, 20 Dec 2009 00:04:08 -0400

If you're an entrepreneur or small business trying to survive in the midst of worldwide market turmoil, it's more important than ever that you have a strong, well defined brand. Without a breakthrough brand, you might as well be invisible! Discover how to build a powerful brand using Web 2.0 technologies like online video and social networking.

[Articles] Examples of Branding with Archetypes

Sun, 29 Nov 2009 19:39:58 -0400

Have you ever noticed that certain movies, books, or songs seem to instantly touch a cord in you? You naturally resonate with the characters. Their story is one that in some way, you feel you've lived yourself. The same is true for your brand. It's not just a fancy logo that sparks recognition. It's the emotional appeal it creates. A brand rich with personality and magnetism tugs at our heart, stirs our imagination or tickles our funny bone.

[Articles] Branding with Archetypes - The 'Just me' story

Sun, 29 Nov 2009 15:19:42 -0400

When a brand understands its archetype, and adheres to it, it creates harmony and clarity, both for them in their marketing and for US as their customers.

[Articles] What if You Have Too Many Brands?

Sat, 07 Nov 2009 16:39:00 -0400

Some say that if a person provides more than one type of product or service they should have an additional website. However, if you're trying to brand your name or your business name, aren't you going to dilute the process by having an additional website for it? Read on for the answers.

[Articles] 6 Mistakes Most Net-Preneurs Make With Their Brands

Tue, 13 Oct 2009 02:24:39 -0400

Here are some ideas about mistakes folks make when digging into the question of just what to name their brand.

[Articles] 3 Keys to a Solid Brand for Your Business

Thu, 08 Oct 2009 23:21:46 -0400

Are you like many online business owners who are confused or stuck when it comes to creating a unique, memorable, and authentic brand? If so, read this issue's article to see if your brand is missing one or more of the three critical foundational pieces.

[Articles] YOU May Have Forgotten!

Mon, 17 Aug 2009 21:32:57 -0400

YOU are a gift. A gift to share with others. And if you are standing knee deep in your own worry, fear, self-pity or disappointment, then you are not living your highest purpose. It breaks my heart when I get emails/calls from people who are bursting with possibility and purpose, yet they can't make the quantum leap. Their reasons are always the same....

[Articles] Authenticity Sells!

Mon, 17 Aug 2009 21:30:26 -0400

If you are going to try and be someone else, behave like someone else or do it the "right" way, building a business is going to be a struggle. When I decided to be ME in my business, everything changed. Read on for some tips for your own authentic marketing.

[Articles] Are You In or Out?(Your Answer Affects the Success of Your Business)

Tue, 28 Jul 2009 01:21:33 -0400

One of the most important points I learned, when building my first business, was I needed to make myself stand out and FAST. At least this is what I realized for myself, but I then soon came to understand this is the case for all entrepreneurs.

[Articles] 3 Ways to Brand Yourself in Social Media

Wed, 15 Jul 2009 14:58:16 -0400

Branding yourself successfully in social media requires both strategy and context. The rapid proliferation of content, increasing number of Internet users, and ever growing number of Web 2.0/social media sites is causing greater and greater fragmentation online. Here are three simple ways to brand yourself in social media.

[Articles] Is Your Branding Having a Mid-Life Crisis?

Sat, 20 Jun 2009 22:24:37 -0400

Just as in life, our brands can reach a state of “mid-life crisis”. You look at your business one day and feel like everything is wrong, outdated, unappealing, and that your cherished ideal clients and leads are going to run off with the 22 year old neighbor.

[Articles] 5 Easy Steps You Can Use to Create a Tag Line that Sparkles

Sun, 14 Jun 2009 18:01:51 -0400

A tag line is a short, catchy, memorable phrase that creates a distinctive brand identity, and the best of them communicates your brand’s Unique Value Proposition (UVP) to your target market. Your UVP is the unique service or knowledge you supply that makes your business stand out from your competitors. In this article find out how you can create a memorable tag line in 5 easy and fun steps.

[Articles] How to Create Your On-line Community - Easily!

Mon, 02 Mar 2009 19:16:55 -0400

You've probably heard a lot of marketing folks talk about "growing your list." I like to think of this more along the lines of "building a community." It's a reminder that for each email that is on your on-line list, there's a person behind it.

[Articles] How to Stand Out

Sun, 01 Feb 2009 19:08:35 -0400

Did you know that on Coca-Cola's balance sheet more than 90% of their value is represented by their "brand equity"? If building a unique brand is good enough for them, don't you think it could do some good for you?