Solo-e.com Articles Branding

3 Golden Keys to Using Your Voice to Boost Business

Sun, 23 Nov 2008 14:40PM ET

Recently I needed to tell someone that I was sorry ('Sorry for acting like a jerk' would have actually been the best phrase). You would've thought I was about to be executed the way I was dragging my feet. No matter how hard it felt I knew I needed to do it because not speaking those words would have toxic energy over-spilling into my body, my business and my success. That's a price I'm no longer willing to pay.

Personal Branding Strategy: Create a Powerful Brand Using the Ancient Power of Archetypes

Mon, 20 Oct 2008 13:54PM ET

Have you ever noticed certain brands, advertisements, movies, or celebrity personalities seem to instantly connect with you? Without you even realizing it, these brands are communicating a story and meaning your soul is already deeply familiar. By using the ancient power of archetypes, you will discover the missing link in most personal branding strategies.

You are the Brand

Sun, 14 Sep 2008 18:32PM ET

How many times have we heard “Xerox this“ when the copier involved may not be a Xerox brand at all? What brand do you think of when you hear the words “Just do it“? Branding is a powerful tool in our business lives. Here is a seven step formula that will give you a great start toward establishing yourself as the brand of choice.

Personal Branding - Do Your Marketing Materials Make Your Spine Tingle?

Sun, 24 Aug 2008 09:17AM ET

Do your small business marketing materials, and the personal brand image you project make your spine tingle? Or, do they look like your eight year-old child designed them? If any of them give you shame, they're your “marketing package blunders”. Find out why you need to fix them, and get tips how. If you do, you’ll sell more of your products and services!

Marketing Rehab

Sun, 17 Aug 2008 18:00PM ET

Madonna, Britney Spears, and now Amy Winehouse. What do they have in common? All three are memorable (for better or worse) music brands.

Why Your Personal Brand is More Public Than Ever

Sun, 17 Aug 2008 17:54PM ET

One of the very first things you learn as a Guerrilla Marketing is that EVERY contact with your customers and prospects is marketing. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook - makes up your personal brand.

5 Secrets to Attracting More Business Whenever You Open Your Mouth

Wed, 26 Mar 2008 16:19PM ET

Are you comfortable with your 30-second sound byte or "elevator speech"? Does it stimulate emotions and positive responses in others? Or, does it fall flat and rate a "0" on the interest scale? Learn about a 5-part formula you can use to create a 30-second sound byte that'll get people saying, "Yes!", I want to work with you!

Branding: Make Your Business Unforgettable

Wed, 12 Mar 2008 14:13PM ET

Becoming more memorable to your customers is what successful branding is all about. Find out about some easy-to-implement tips you can use to build a stronger brand!

In the Age of Web 2.0, Do You Still Need a Logo For Your Brand?

Tue, 01 Jan 2008 19:42PM ET

One of the things that always comes up when I coach clients is the question of a logo. It’s only natural – we’ve just defined their business, created their brand and their unique position in the marketplace. So isn’t a logo the next logical step?

Get Better Clients By Engaging Your Hero Archetype

Tue, 06 Nov 2007 06:14AM ET

Get better clients by engaging your hero archetype.

the Alchemist Archetype

Tue, 06 Nov 2007 05:43AM ET

Explore and learn how to brand your business with the power of the Alchemist archetype.

Branding with Archetypes - The 'Just me' story

Mon, 05 Nov 2007 05:39AM ET

When a brand understands its archetype, and adheres to it, it creates harmony and clarity, both for them in their marketing and for US as their customers.

Brand Components

Mon, 03 Sep 2007 21:24PM ET

Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It's what makes you different from everyone else in business. What are some of the components that come to make up your brand?

8 Ways to Build Your Fan Base

Sun, 19 Aug 2007 19:42PM ET

Want to build your fan base by attracting more clients and customers to you and your products and services? Then build a platform. A platform is media lingo for having a solid base from which to pitch your work. It's about numbers, about how many people know what you do.

Branding with Archetypes

Sun, 15 Jul 2007 20:52PM ET

What is an archetype and how is it important for a successful business?

Is Branding Just Baloney?

Sun, 15 Jul 2007 20:00PM ET

Just to clear up any confusion once and for all about whether branding is just baloney, here is a quick checklist to make sure YOUR brand is authentic, persuasive, pushes the right emotional hot buttons and is memorable for more than just a fleeting moment.

Exploring the Alchemist Archetype

Sun, 15 Jul 2007 19:40PM ET

Assess WHAT message you send and HOW it is received.

What Motivates People To Hire You

Sun, 15 Jul 2007 17:23PM ET

What motivates people to hire YOU?

How To Find Focus And Turn Your Talent Into A Thriving Professional Business

Sun, 15 Jul 2007 16:49PM ET

Here are five strategies to turn your talent into a highly profitable business that lets your passion run free.

Line Up Your Services for Branding Power

Sun, 15 Jul 2007 16:08PM ET

Okay, so you've been in business a while. You have a few different services you offer. You have regular clients who know, like, and trust you. So now it's time for me to ask you, do you have a signature line of products and services, each one feeding into the other?