http://www.solo-e.com/library/articles/marketing-basics/client-retention.shtml Expert Articles on Customer Service Strategies including how to turn dissatisfied customers into raving fans, retain current clients, handle difficult clients, and deliver great customer service. Sun, 30 Nov 2008 18:09:24 EST en-us http://www.solo-e.com/library/articles/marketing-basics/client-retention/how-you-can-magnetize-your-target-market--3203.shtml Customer Service The importance of a "target market," is very true because we honestly can't serve everyone. If you feel resistance (a.k.a. fear) beginning to bristle, perhaps because you believe you'll lose business by not being willing to work with everyone, just pause for a moment and ask yourself... Sun, 21 Sep 2008 22:33PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/how-you-can-magnetize-your-target-market--3203.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/you-ve-got-complaints-how-to-turn-upset-clients-into-raving-fans-3187.shtml Customer Service Did you know that marketing isn't only about getting your clients or customers? It's also about KEEPING them, and keeping them happy. That's a big key to growing your business, because not only will those customers themselves keep coming back to you for more, but they'll send their friends and colleagues as well. Sun, 14 Sep 2008 19:46PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/you-ve-got-complaints-how-to-turn-upset-clients-into-raving-fans-3187.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/20-ways-to-develop-loyal-customers-for-a-lifetime---part-2-3108.shtml Customer Service Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. In today's competitive world of business, it is more important than ever to aim for more transactions with existing customers by using the power of customer follow-up and attention to good service. These twenty tips (in part 1 and 2) will help you in turning your existing customers into walking billboards for your business and loyal customers for a lifetime. Tue, 19 Aug 2008 20:39PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/20-ways-to-develop-loyal-customers-for-a-lifetime---part-2-3108.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/10-ways-to-develop-loyal-customers-for-a-lifetime-3107.shtml Customer Service Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. In today's competitive world of business, it is more important than ever to aim for more transactions with existing customers by using the power of customer follow-up and attention to good service. These twenty tips (in part 1 and 2) will help you in turning your existing customers into walking billboards for your business and loyal customers for a lifetime. Tue, 19 Aug 2008 20:32PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/10-ways-to-develop-loyal-customers-for-a-lifetime-3107.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/tune-into-what-customers-really-want-3060.shtml Customer Service Customer relationship marketing is powerful in theory, but troubled in practice. We need to take time to figure out how and why we are undermining our own best efforts. Sat, 02 Aug 2008 14:07PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/tune-into-what-customers-really-want-3060.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/how-to-keep-clients-longer-2821.shtml Customer Service If you want to keep your clients motivated and accountable, one of the most fun ways to accomplish this is by creating friendly, healthy contests, or competitions that make it exciting for your clients to stretch beyond what they currently think is possible and create breakthrough results. Learn how. Wed, 11 Jun 2008 21:10PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/how-to-keep-clients-longer-2821.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/the-customer-is-always-right-2368.shtml Customer Service It takes time as a self employed business owner to build up a reputation for great customer service -- and just a few careless moments can destroy it. The CARE model of customer service comes in handy to keep your customers happy, and your reputation sterling. Sun, 03 Feb 2008 01:32AM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/the-customer-is-always-right-2368.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/develop-loyal-customers-for-a-lifetime---part-1-1---10--2117.shtml Customer Service In today's competitive world of business it is more important than ever to aim for more interaction with existing customers. This article part one of two and shows the first 10 steps that will help you turn your existing customers into walking billboards for your business and help keep them as customers for a lifetime. Tue, 04 Sep 2007 21:04PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/develop-loyal-customers-for-a-lifetime---part-1-1---10--2117.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/develop-loyal-customers-for-a-lifetime---part-2-11---20--2116.shtml Customer Service In today's competitive world of business it is more important than ever to aim for more interaction with existing customers. This article part two of two and shows steps 11-20 that will help you turn your existing customers into walking billboards for your business and help keep them as customers for a lifetime. Tue, 04 Sep 2007 21:03PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/develop-loyal-customers-for-a-lifetime---part-2-11---20--2116.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/customer-service-policy-geared-for-excellence-2092.shtml Customer Service One unhappy customer can tell the world about inferior service while very few happy customers tell a single person. Having a rock solid customer service policy can help you deal with all aspects of your customer's requests. This policy should cover basic areas of a customer service program, which will help you to develop a positive relationship with all of your customers. Mon, 03 Sep 2007 21:13PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/customer-service-policy-geared-for-excellence-2092.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/-why-ignore-these-potential-clients--2076.shtml Customer Service If you're looking to give your cash flow a boost then the easiest place to find new business is with your current clients. I know you've probably heard this before but I bet you haven't heard exactly how to make this strategy work. Sun, 02 Sep 2007 21:40PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/-why-ignore-these-potential-clients--2076.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/thrill-your-clients-with-a-touch-of-luxury-that-only-costs-you-pennies--1952.shtml Customer Service In researching how to add a touch of luxury to a professional service business, I discovered that it can easily be accomplished for free, or for just a few pennies. Learn how. Sun, 15 Jul 2007 19:35PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/thrill-your-clients-with-a-touch-of-luxury-that-only-costs-you-pennies--1952.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/3-ways-to-respectfully-handle-your-less-than-ideal-clients-1937.shtml Customer Service Here are three simple, respectful steps you can use to take great care of your fringe clients, increase your income, AND work less! Sun, 15 Jul 2007 16:14PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/3-ways-to-respectfully-handle-your-less-than-ideal-clients-1937.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/-i-m-having-a-love-affair-with-my-clients-1929.shtml Customer Service As a Soul Proprietor we get to connect and serve our perfect customers. How is this done? By deliberate attraction. This article teaches you how to attract and fall in love with your perfect clients. Sat, 14 Jul 2007 14:03PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/-i-m-having-a-love-affair-with-my-clients-1929.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/got-client-clutter-how-to-attract-and-keep-an-a-list-of-clients-1911.shtml Customer Service Here are 5 simple tips to clear out your "client closet" and make room for new, exciting clients that will feel like instant favorites! Sun, 08 Jul 2007 19:19PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/got-client-clutter-how-to-attract-and-keep-an-a-list-of-clients-1911.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/5-real-life-lessons-how-get-more-clients-1854.shtml Customer Service The following article is a true story and a true lesson in how to get more clients for your service-based business the easy way - by making it easy for your clients to sign up! Wed, 06 Jun 2007 21:01PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/5-real-life-lessons-how-get-more-clients-1854.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/client-retention-1761.shtml Customer Service CONGRATS are necessary for success. What does that mean? Read on and find out. Sun, 22 Apr 2007 15:41PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/client-retention-1761.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/a-simple-sales-strategy-turn-customers-into-raving-fans-995.shtml Customer Service What�s next after someone becomes your client? Sun, 05 Feb 2006 10:32AM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/a-simple-sales-strategy-turn-customers-into-raving-fans-995.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/it-s-finally-hot---what-to-do-when-business-heats-654.shtml Customer Service Is your business booming now? Then it's time to earn profits and prepare for the slower times. You might think I'm nuts but according to Jim Rohn, "Ants think summer all winter. Ants think winter all summer." When you are busy is the best time to prepare for the slower times. Sat, 30 Jul 2005 13:41PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/it-s-finally-hot---what-to-do-when-business-heats-654.shtml http://www.solo-e.com/library/articles/marketing-basics/client-retention/12-ways-solopreneurs-keep-clients-happy-573.shtml Customer Service Repeat business from your existing clients is the foundation of a successful solopreneur. Here's how to make sure you keep your existing clients coming back for more! Fri, 17 Jun 2005 17:21PM ET http://www.solo-e.com/library/articles/marketing-basics/client-retention/12-ways-solopreneurs-keep-clients-happy-573.shtml