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Let me share with you my three step formula for inspiring your potential clients into working with you.</description>        <pubDate>Sat, 27 Feb 2010 13:50:43 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/3-simple-steps-to-inspire-your-clients-5164.shtml</guid>      </item>      <item>        <title>[Articles] Thrill Your Clients with a Touch of Luxury (that only costs you pennies)</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/thrill-your-clients-with-a-touch-of-luxury-that-only-costs-you-pennies--1952.shtml</link>        <category>Articles</category>        <description>In researching how to add a touch of luxury to a professional service business, I discovered that it can easily be accomplished for free, or for just a few pennies.  Learn how.</description>        <pubDate>Sat, 30 Jan 2010 14:04:16 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/thrill-your-clients-with-a-touch-of-luxury-that-only-costs-you-pennies--1952.shtml</guid>      </item>      <item>        <title>[Articles] Got Client Clutter? How to Attract and Keep an &quot;A&quot; List of Clients</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/got-client-clutter-how-to-attract-and-keep-an-a-list-of-clients-1911.shtml</link>        <category>Articles</category>        <description>Here are 5 simple tips to clear out your &quot;client closet&quot; and make room for new, exciting clients that will feel like instant favorites!</description>        <pubDate>Sat, 30 Jan 2010 14:03:49 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/got-client-clutter-how-to-attract-and-keep-an-a-list-of-clients-1911.shtml</guid>      </item>      <item>        <title>[Articles] 3 Ways to Respectfully Handle Your Less-than-Ideal Clients</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/3-ways-to-respectfully-handle-your-less-than-ideal-clients-1937.shtml</link>        <category>Articles</category>        <description>Here are three simple, respectful steps you can use to take great care of your fringe clients, increase your income, AND work less!</description>        <pubDate>Sat, 30 Jan 2010 14:03:19 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/3-ways-to-respectfully-handle-your-less-than-ideal-clients-1937.shtml</guid>      </item>      <item>        <title>[Articles]  I&#39;m Having a Love Affair with my Clients</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/-i-m-having-a-love-affair-with-my-clients-1929.shtml</link>        <category>Articles</category>        <description>As a Soul Proprietor we get to connect and serve our perfect customers. How is this done? By deliberate attraction. This article teaches you how to attract and fall in love with your perfect clients.</description>        <pubDate>Sat, 30 Jan 2010 13:28:22 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/-i-m-having-a-love-affair-with-my-clients-1929.shtml</guid>      </item>      <item>        <title>[Articles] 5 Real-Life Lessons in How to Get More Clients</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/5-real-life-lessons-how-get-more-clients-1854.shtml</link>        <category>Articles</category>        <description>The following article is a true story and a true lesson in how to get more clients for your service-based business the easy way - by making it easy for your clients to sign up! </description>        <pubDate>Sat, 30 Jan 2010 12:31:46 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/5-real-life-lessons-how-get-more-clients-1854.shtml</guid>      </item>      <item>        <title>[Articles] Do You Know What Your Clients Really Want?</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/do-you-know-what-your-clients-really-want--5010.shtml</link>        <category>Articles</category>        <description>Here are five things that are really high up on your clients’ Want list. Just adapt them to your ‘tribe’ and think about this, isn’t this what you want as well?</description>        <pubDate>Thu, 28 Jan 2010 00:31:16 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/do-you-know-what-your-clients-really-want--5010.shtml</guid>      </item>      <item>        <title>[Articles] Top 3 Strategies to Boost Your Perceived Value</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/top-3-strategies-boost-your-perceived-value-151.shtml</link>        <category>Articles</category>        <description>Three ways to boost your perceived value are: deliver unexpected value, ensure your client&#39;s success and toot your own horn.  Learn steps in how to do all three and keep clients coming back.</description>        <pubDate>Sun, 03 Jan 2010 23:34:39 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/top-3-strategies-boost-your-perceived-value-151.shtml</guid>      </item>      <item>        <title>[Articles] A Simple Sales Strategy: Turn Customers Into Raving Fans!</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/a-simple-sales-strategy-turn-customers-into-raving-fans-995.shtml</link>        <category>Articles</category>        <description>What&#39;s next after someone becomes your client?</description>        <pubDate>Sun, 03 Jan 2010 12:09:17 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/a-simple-sales-strategy-turn-customers-into-raving-fans-995.shtml</guid>      </item>      <item>        <title>[Articles] How to Thrive in Uncertain Times</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/how-to-thrive-uncertain-times-4883.shtml</link>        <category>Articles</category>        <description>It is interesting to observe those who are thriving in this climate. Whether they are selling products or services, a common trait is that they are giving tons of value up front to their clients and customers. This is clear before they have even sold anything to anyone.</description>        <pubDate>Fri, 01 Jan 2010 17:53:22 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/how-to-thrive-uncertain-times-4883.shtml</guid>      </item>      <item>        <title>[Articles] 10 Ways Showing Gratitude Now Can Increase Your Future Income</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/10-ways-showing-gratitude-now-can-increase-your-future-income-4871.shtml</link>        <category>Articles</category>        <description>As busy business owners, sometimes we forget to show our appreciation for our clients and customers. There are some simple ways to do this that will increase their loyalty and add to your bottom line at the same time. </description>        <pubDate>Thu, 31 Dec 2009 10:02:54 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/10-ways-showing-gratitude-now-can-increase-your-future-income-4871.shtml</guid>      </item>      <item>        <title>[Articles] Provide Better Customer Service and Save Time Using Auto-Responders</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/provide-better-customer-service-and-save-time-using-auto-responders-4851.shtml</link>        <category>Articles</category>        <description>Do you often send email acknowledgments of orders? Follow up emails to check that products were downloaded or received and the customer is happy? Emails requesting feedback or reviews? An auto-responder can save you time!</description>        <pubDate>Sat, 19 Dec 2009 22:18:52 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/provide-better-customer-service-and-save-time-using-auto-responders-4851.shtml</guid>      </item>      <item>        <title>[Articles] Customer Service That Keeps the Cashing Coming In</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/customer-service-that-keeps-the-cashing-coming-in-4480.shtml</link>        <category>Articles</category>        <description>Even if you have a sound business plan, smart, dedicated employees, and an award-winning product, all those positive points can be negated by bad customer service. Companies work hard to bring in customers, but once they have them, not all businesses do everything they can to keep their customers. Customer service isn&#39;t just about making people happy. It&#39;s also about dealing with complaints, which are almost inevitable. In order to build (and keep) your customer base: it&#39;s critical that companies follow the three C&#39;s: communication, courtesy, and criticism.</description>        <pubDate>Sat, 03 Oct 2009 19:21:21 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/customer-service-that-keeps-the-cashing-coming-in-4480.shtml</guid>      </item>      <item>        <title>[Articles] Does Your Business Have Values?</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/does-your-business-have-values--4390.shtml</link>        <category>Articles</category>        <description>We often get so busy marketing, strategizing, and serving that we don&#39;t take the time to identify our core values for our businesses.  When you stay on track with your business values, you naturally help more people and make more money.</description>        <pubDate>Mon, 14 Sep 2009 21:53:02 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/does-your-business-have-values--4390.shtml</guid>      </item>      <item>        <title>[Articles] How to Use Appreciation to Increase Financial Abundance</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/how-to-use-appreciation-to-increase-financial-abundance-3705.shtml</link>        <category>Articles</category>        <description>Appreciation is one of the keys to ensuring that your business experiences financial growth.  This, coupled with praise as an integral part of everyday interaction with others in the workplace can make a significant difference in your business. </description>        <pubDate>Tue, 02 Jun 2009 09:57:30 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/how-to-use-appreciation-to-increase-financial-abundance-3705.shtml</guid>      </item>      <item>        <title>[Articles] Do You Let Your Prospects Toe-Dip?</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/do-you-let-your-prospects-toe-dip--3392.shtml</link>        <category>Articles</category>        <description>To every new potential client your business is like a lake on a nice summer day ... the idea seems like a good one, but plunging in could be a shock to the system ...</description>        <pubDate>Sat, 23 May 2009 22:05:47 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/do-you-let-your-prospects-toe-dip--3392.shtml</guid>      </item>      <item>        <title>[Articles] Is Nice Energy Sabotaging Your Business?</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/is-nice-energy-sabotaging-your-business--3830.shtml</link>        <category>Articles</category>        <description>Find out the balance on how to be nice to your clients, prospective clients and employees without sabotaging your business.&lt;br/&gt;
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</description>        <pubDate>Sun, 17 May 2009 12:27:09 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/is-nice-energy-sabotaging-your-business--3830.shtml</guid>      </item>      <item>        <title>[Articles]  Write a Customer Service Policy Geared Towards Excellence</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/-write-a-customer-service-policy-geared-towards-excellence-3834.shtml</link>        <category>Articles</category>        <description>One unhappy customer will tell the world about inferior service while a happy customer rarely tells a soul.  Your challenge as a business owner is to create a buzz so positive about your products and services that your clients and customers will become your raving fans and will tell the world about you!</description>        <pubDate>Mon, 11 May 2009 22:21:40 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/-write-a-customer-service-policy-geared-towards-excellence-3834.shtml</guid>      </item>      <item>        <title>[Articles] How to Create REAL Business Balance</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/how-to-create-real-business-balance-3704.shtml</link>        <category>Articles</category>        <description>The first key into the success of business balance is to recognize that passive energy is not weak, but actually strong and that actually without this energy the male energy of action is weakened. You may be going around acting, acting, acting, but without this passive energy there is no wisdom behind the acting. </description>        <pubDate>Sat, 11 Apr 2009 11:28:37 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/how-to-create-real-business-balance-3704.shtml</guid>      </item>      <item>        <title>[Articles] Marketing Insensitives 2009</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/client-retention/marketing-insensitives-2009-3723.shtml</link>        <category>Articles</category>        <description>Learn how NOT to treat customers.</description>        <pubDate>Sun, 29 Mar 2009 15:50:40 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/client-retention/marketing-insensitives-2009-3723.shtml</guid>      </item>  </channel></rss>