Solo-e.com Articles Marketing Planning

The Chicken Little Guide to Dealing with "This Economy"

Thu, 27 Nov 2008 07:41AM ET

Having trouble staying calm and centered in "this economy?" You're not the only one. Learn what you can do about it.

The 7 Musts of Marketing: How to Build a System That Makes Clients Come to You

Mon, 17 Nov 2008 20:34PM ET

Learn the seven marketing habits of super-successful companies.

5 Basic Steps to a Million Dollar Information Marketing Business Model

Mon, 17 Nov 2008 20:29PM ET

Building a million dollar information marketing business doesn't start with getting all excited about the latest article or blog submitting gizmo, or a fly-by-night tactic that works today and is obsolete (or banned) tomorrow. Instead, information marketing millionaires build strong foundations first by focusing on developing an effective business model that allows fast growth. Here are the five critial components you must include in your business model.

Simplify Your Marketing With This 6-Step Model

Mon, 17 Nov 2008 20:25PM ET

Whether you are a professional in a solo-practice or own a small business, chances are you feel overwhelmed when it comes to marketing. While you may be an expert in your field, consistently attracting new clients probably isn’t one of your strengths. Here is just a short list of "marketing culprits" that are likely keeping your business from reaching its full potential.

Women Don't Play Games with their Loyalty

Sat, 15 Nov 2008 16:12PM ET

Women are high value customers because once they join your brand, and are happy, they are likely to stay loyal to you. What's more is women talk a lot to their friends. They talk about what they like and they talk about what they don't like. So you definitely want to keep your female segments happy and loyal. Here are some devices you can use in your marketing right now to ramp it up.

Marketing Overwhelm: A Curable Disease

Tue, 11 Nov 2008 18:35PM ET

I once had a client who would tell me he figured out how to "fix" his business and what he needed to do to succeed. Unfortunately, he did this DAILY. Each day he had a new marketing strategy that he would drop everything else to implement. It was exhausting as well as counterproductive - for both of us. Does this sound familiar?

Marketing Your Business in a Tough Economy

Sun, 09 Nov 2008 05:51AM ET

How will your business weather the Darwininan Cleanse occurring in the business world? Weaker, poorly managed companies will become extinct, creating more opportuntities for the strong. But, will your business make it through these tough economic times? Discover five strategies how to market your business in a tough economy.

Simple System for Building a Relationship with Your Prospects

Sun, 26 Oct 2008 20:19PM ET

Learn the keys to creating a client communication Plan - a simple system for building a relationship with your prospects.

Purifying Your Marketing Environment

Sat, 25 Oct 2008 16:33PM ET

In Part I of this article series, I shared how I've used my inner and outer environments to support creating a million dollar business. Since you're marketing YOU, how you feel and how you think about yourself plays a big part in how successful your marketing will be. Here are three more environments you want to pay attention to so that you can focus on what REALLY brings in money and joy to your business.

What is Attraction Marketing?

Sat, 25 Oct 2008 16:24PM ET

Recently I was named the Attraction Marketing Expert at IdeaMarketers.com. Stepping into that "expert" role publicly has me thinking about Attraction Marketing and what is it, really?

3 Secrets to Profit in a ‘Bad Economy’

Mon, 20 Oct 2008 13:05PM ET

Everyone is talking about how terrible the economy is. The belief that we are all in trouble can negatively affect your business more than the original problems! Ride out this storm with these 3 secrets and come out ahead!

Your Intuition Could Save You Money!

Mon, 20 Oct 2008 12:54PM ET

Have you ever ignored that funny feeling you got and it cost you? Perhaps you invested where you shouldn't have or you signed up for something that gave your computer a virus. Your intuition can save you a lot of trouble - and money - if only you will listen!

What Are Your Marketing Pet Peeves?

Sun, 19 Oct 2008 19:54PM ET

In a recent GRO (Get Results Online!) article, I talked about some of the ways in which small business owners are damaging their relationship with me - without realizing it. Now I realize the same things aren’t going to annoy everyone. But I thought I’d share with you my top 3 pet peeves with how some other independent entrepreneurs are (not) creating relationship with me.

Advertising on a Budget — Part 3: Frequency, Frequency, Frequency

Sun, 19 Oct 2008 18:25PM ET

This is the third article of a three-part series. I'm illustrating the marketing challenges of a small business. If you don't remember anything else about marketing, remember this: Frequency is king.

Advertising on a Budget — Part 2: Thinking Small

Sun, 19 Oct 2008 18:04PM ET

This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business.

Let Your Prospects Know You

Thu, 16 Oct 2008 22:49PM ET

If you're focused on only what you can get from a prospect, your fear of not signing on the prospect or being withholding about the amount of time you're spending with this person, your energy will be resonating at a very low level. This makes all the difference in the world when you are interacting with someone (actually, even more than the words you say!).

Purifying Your Marketing Environment

Wed, 15 Oct 2008 21:04PM ET

One of the Million Dollar strategies that's helped me experience rapid growth in my business is to make certain that my environment supports my success. What I'm talking about goes beyond cleaning out your desk drawer and simply hanging a crystal from your ceiling fan string.

How to Create a Dynamic Marketing Plan - Part I

Sun, 05 Oct 2008 14:53PM ET

We all recognize the importance of having a business plan (even if we haven't yet done one), but do you recognize the value of a good marketing plan? While most marketing plans take up a few pages of the standard business plan, I recommend you take the time to create a dynamic marketing plan if you really want to kick your business into high gear. A good dynamic marketing plan is ...

3 Simple Strategies for Discovering What Your Target Market Wants

Fri, 19 Sep 2008 12:25PM ET

Are you providing your market with what it wants? This is key to running a successful solo business - providing the solutions to the problems that your niche are having, and delivering the solutions in a way that they want - not what you think they want! There is a difference! Read this brand-new article where I share with you three simple strategies as to how you can find out this information, and put your market research on autopilot!

Advertising on a budget — Part 1: Using Print to Drive Traffic Online

Sun, 14 Sep 2008 17:18PM ET

There are challenges in marketing of a small business. Read one to find out how one marketing expert helped her client.