Solo-e.com Articles Niche

Market Niche: 5 Key Reasons You Must Niche

Tue, 30 Sep 2008 06:05AM ET

Often business owners view market niche as narrowing their sales potential or cutting into a profit margin. The truth is, a narrowly defined market niche gives your business POWER. The clearer you are about your market niche, and the more passionate you are about helping them, the more likely your income will substantially increase.

Does Your Marketing Feel As Effective As a Dead Horse?

Sun, 24 Aug 2008 16:51PM ET

It doesn’t matter how good your product is or how much you believe your target market NEEDS what you’re selling. If it’s not a good fit, it isn’t going to matter because they won’t buy. So the first thing you need to look at is this...

Finding Your Perfect Work

Thu, 17 Jul 2008 13:47PM ET

Are you convinced that you would be happier as a self employed person but are not sure what the heck you would do to make money? Here are some ways you can uncover what your self employed work might be.

To Niche or Not to Niche

Sun, 11 May 2008 18:24PM ET

Shift your mindset to choosing a niche sooner rather than later. Learn why.

Small Business Start-Up Advice - Why Picking the Right Market Niche is So Important

Mon, 05 May 2008 07:34AM ET

If you broke your leg, would you go to a family doctor or an orthopedic surgeon? Well, your potential clients want niched experts as well. It's crucial to pick the niche that's best suited to your expertise.

How Niched is Niched? How Small Should Yours Be?

Sun, 06 Apr 2008 19:18PM ET

But the question remains - just when do you stop tightening your niche? Often when I suggest to a consulting client that they need to go tighter, a certain common fear arises. What if I draw the niche too small? Won't my market be too small?

Are You Specialized Enough?

Sun, 06 Apr 2008 12:57PM ET

If you pick the right specialty, you can have your clients lined up out the door.

1 Sure-Fire Way to Get Networking Results

Wed, 06 Feb 2008 08:09AM ET

I remember being introduced to the concept of "business networking" when I started my first business. I thought, I will NEVER be able to do this. I remember getting ready to go to my first networking event and whining to my husband (then boyfriend), "I was miserable at this kind of thing when I was dating! How could this ever help my business?" And then I realized about networking what I've come to know about so many aspects of building business ...

Home Based Business Marketing Plan: 4 Tips to Fine-Tune Your Niche Marketing

Sun, 03 Feb 2008 00:01AM ET

Are you attracting the wrong kind of prospective clients to your solo business? If you find your prospects asking for things you don't offer, of you just plain find them irritating to deal with, it may not be about them! Your home based business marketing plan may be in need of a little fine-tuning.

Make Your Business Card Work Marketing Magic

Thu, 20 Dec 2007 07:33AM ET

Your business card is one of the BEST and easiest marketing tools you can (and should!) use to stand your business out from all the other businesses that are doing what you do.

Focus On Fewer People and Make More Money?

Wed, 19 Dec 2007 06:07AM ET

Market to Fewer People And Make More Money? This doesn’t seem logical. However, it’s true. If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun! The key is to claim a niche – a select group of people whom you serve to the point where you become an expert. This results in being better known, getting great referrals, having greater success and making more money!

Turn Your Competitors into Collaborators

Tue, 20 Nov 2007 17:15PM ET

Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. I don't want you to give up before you really get started, so I'd like you to consider thinking about your competition in a different way.

Are You Walking Your Talk?

Wed, 24 Oct 2007 09:26AM ET

When you're deciding whether or not to hire someone or invest in their product, doesn't the image they project go a long way in making you feel good about parting with your hard-earned cash?

Finding Your Brand

Sun, 15 Jul 2007 20:24PM ET

If creating a strong, memorable, authentic brand has been eluding you then take a look at each of these areas for your answers. And if you already have your brand you can use this list as a "brand checkup."

Weeding Out Clients Will Grow Your Business

Sun, 15 Jul 2007 19:21PM ET

Growing a thriving business is a lot like tending a garden. Here are 3 recommendations on how to keep your client garden full of gorgeous, delightful clients...and the weeds outside.

5 Keys to a Viable Niche

Thu, 21 Jun 2007 18:32PM ET

Every niche has struggles and challenges. In order for you to build a viable business within that niche, they have to have problems that they really want solved. This article gives you 5 keys to look for to decide if a niche is a viable one for your business.

How to Use Teleseminars to Find Out Exactly What Your Niche Wants

Sun, 20 May 2007 16:32PM ET

Learn how to use teleseminars to find out exactly what your niche wants.

The Power of Micro Marketing

Sun, 13 May 2007 15:46PM ET

How well do you know your market? Like � really know them?

Miracle-Gro Your Business & Your Platform: Micro-Niche

Mon, 30 Apr 2007 21:59PM ET

In the marketing world, you hear a lot about micro-marketing, niche definition, and so forth. But not a lot about WHY this kind of focused and disciplined approach is important.

How to Pick a Profitable Niche for Your Small Business

Sat, 07 Apr 2007 20:44PM ET

Before you settle on a niche for your small business, you need to do some research. I�m sure you have an array of talents, knowledge, interests and passions. Not all of them are marketable and you don�t want to be batting your head against a wall trying to become profitable. Learn how to settle on your niche.