Solo-E.com Niche Marketing Articles

[Articles] If Being Indecisive in Your Business is Holding You Back, Here’s How to Change It.

Thu, 18 Feb 2010 23:11:37 -0400

For start-up and early stage small and home based business owners the pressure to nail down a lucrative niche and create multiple products and services is anxiety producing. I see this with my small and solo business clients all the time.

[Articles] Weeding Out Clients Will Grow Your Business

Sat, 30 Jan 2010 14:08:25 -0400

Growing a thriving business is a lot like tending a garden. Here are 3 recommendations on how to keep your client garden full of gorgeous, delightful clients...and the weeds outside.

[Articles] Finding Your Brand

Sat, 30 Jan 2010 14:07:54 -0400

If creating a strong, memorable, authentic brand has been eluding you then take a look at each of these areas for your answers. And if you already have your brand you can use this list as a "brand checkup."

[Articles] Why You Need a Niche

Sat, 30 Jan 2010 12:41:19 -0400

Let's get something out of the way right now:
You might be afraid to choose a niche for your product or service. I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true.

[Articles] How to Use Teleseminars to Find Out Exactly What Your Niche Wants

Sat, 30 Jan 2010 12:33:56 -0400

Learn how to use teleseminars to find out exactly what your niche wants.

[Articles] 5 Keys to a Viable Niche

Sat, 30 Jan 2010 12:33:28 -0400

Every niche has struggles and challenges. In order for you to build a viable business within that niche, they have to have problems that they really want solved. This article gives you 5 keys to look for to decide if a niche is a viable one for your business.

[Articles] 3 Steps To Determining Your Ideal Niche

Tue, 12 Jan 2010 22:11:02 -0400

Have you settled on a niche yet? I know it’s not an easy decision to make for most service professionals and it’s the most important decision you will ever make in your business. It can mean the difference between a thriving business and a total lemon.

[Articles] Authentic Living

Sat, 09 Jan 2010 23:03:59 -0400

How do you become more authentic? Under all the messages you've received about yourself is the "real you". How to uncover that you? It's always there...it just needs some silence and support to emerge...

[Articles] 10 Essential Criteria For Choosing Your Target Market

Sun, 03 Jan 2010 22:51:12 -0400

Your target market is a specific group of people you will focus on selling your services to. It is the most critical step in marketing! Learn 10 essential criteria to use to select the target market for you.

[Articles] 9 Tips to Uncover Your Target Market's Problems

Sun, 03 Jan 2010 22:50:39 -0400

Learn 9 tips to uncover your target market's problems and increase your success.

[Articles] Who Are Your Ideal Clients? And What Do They Want?

Sun, 03 Jan 2010 22:44:00 -0400

As a self-employed professional you need to be selective about your clients, even in today's economic climate. Use this 7-step process to identify your ideal clients.

[Articles] To Niche or Not To Niche

Sun, 29 Nov 2009 20:15:50 -0400

Should you choose a niche or shouldn't you? Or should you wait until the niche finds you and coach anyone and everyone in the meantime? Learn more.

[Articles] Miracle-Gro Your Business & Your Platform: Micro-Niche

Sun, 29 Nov 2009 19:57:39 -0400

In the marketing world, you hear a lot about micro-marketing, niche definition, and so forth. But not a lot about WHY this kind of focused and disciplined approach is important.

[Articles] How to Pick a Profitable Niche for Your Small Business

Sun, 29 Nov 2009 19:28:47 -0400

Before you settle on a niche for your small business, you need to do some research. I'm sure you have an array of talents, knowledge, interests and passions. Not all of them are marketable and you don't want to be batting your head against a wall trying to become profitable. Learn how to settle on your niche.

[Articles] The No-Fail Tactic to Keep Them Reading

Sun, 15 Nov 2009 22:09:57 -0400

Copywriting is a team sport. There is you (the writer) and the reader. But the reader has all the power. She gets to decide when the game's over. As soon as the reader is gone, no one is there to read the copy! So anticipate what's going to keep her interested and intrigued ahead of time. Here's how it's done.

[Articles] How To Get Your Next 3 Clients

Sun, 08 Nov 2009 18:02:30 -0400

To help you get your next three clients, fast, here are three simple tips taken from the same system I used to leap from frustrating 5-figures to what is now a multi-million dollar coaching business in just a few short years. Truth is, I STILL use this same system, so you know it works!

[Articles] The Power of Micro Marketing

Sat, 07 Nov 2009 16:40:54 -0400

How well do you know your market? Like - really know them?

[Articles] The Secret to Drilling Down Deep in Your Target Market

Mon, 07 Sep 2009 00:27:35 -0400

Learn how to drill down to your target market.

[Articles] Three Simple Steps to Defining Your Target Market

Sun, 30 Aug 2009 23:08:13 -0400

The term “target market” is a business term meaning the market segment to which a particular good or service is marketed. Fair enough. But what does that really mean to us as business owners?

[Articles] When Less Means More

Sun, 30 Aug 2009 19:46:56 -0400

If you’ve been learning about marketing for a while now this won’t be big news to you: to be successful in your business — no matter what it is — you must narrow your focus so that you can concentrate on a niche.