Solo-E.com Public Relations Articles

[Articles] PR Power Blueprint

Sun, 14 Mar 2010 22:32:04 -0400

The objectives of good PR are to build awareness, to stand out from the crowd, to deepen the relationship with existing customers, and to gain new ones. And it’s not difficult to do—not if you know the insider secret of how to attract the media’s attention. There’s just one very simple rule you have to stick to if you want to succeed beyond your wildest dreams. All will be revealed soon.

[Articles] How to Win Awards that Increase Your Celebrity Profile

Sat, 13 Feb 2010 21:51:34 -0400

As a business owner, when you win awards, people notice. It becomes a point of differentiation. It's yet another feather in your cap that will boost your own confidence while increasing your credibility at the same time. Here are few tips that will help you to win awards.

[Articles] How to Hire a Celebrity Spokesperson

Sat, 13 Feb 2010 20:51:53 -0400

Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote your company can add awareness, credibility and star power to your business. Hollywood veteran Lou Bortone explains how.

[Articles] How Not to Write a Press Release

Sat, 23 Jan 2010 16:20:53 -0400

In the world of public relations, press releases are the explorers. They travel far and wide, visiting media outlets everywhere, and presenting information about your products and services. Media people decide whether or not to cover your business based in large part on those hard-working press releases. So, there's a lot riding on them. Therefore, it pays to take a little extra time to make sure they're outfitted correctly for the job.

[Articles] Top Twelve New Year’s Resolutions for Becoming Better Known

Sat, 05 Dec 2009 23:52:36 -0400

Have you been waiting for the “right time” to get to work on your platform? There’s no time like right now to get going, and with the New Year, you’ll have some momentum to keep going. Here are 12 great tips for building your platform... and please note...these are NOT marketing tips, they just show you how to live as you build into your greatness.

[Articles] The Secrets of Public Access TV: Five Steps to Becoming a Local TV Star

Sun, 29 Nov 2009 19:11:16 -0400

Local public access TV stations may be the best kept secret in America. Where else can you get free access to training, equipment, support and the local airwaves all in one location? For solopreneurs, local access TV is an opportunity to produce your own TV show, become known in the community and build your reputation as an expert in your field.

[Articles] Myths and Truths About Self Promotion

Mon, 09 Nov 2009 00:16:04 -0400

Are you feeling stuck when it comes to promoting yourself and your business? If so, you are in good company. A recent study showed that women fall short of men in the area of self-promotion. Here are seven myths and truths about self promotion, which I prefer to call "raising your profile."

[Articles] PR Basics for Your Entrepreneur Success- Part I

Wed, 07 Oct 2009 23:28:12 -0400

Are public relations a big mystery to you? Here are 3 success tips that you can implement RIGHT now to get the exposure you need to be seen as an expert and to become a “go to” person in your field.

[Articles] PR Basics for Your Entrepreneur Success- Part II

Wed, 07 Oct 2009 23:27:21 -0400

Here are 3 more success tips that you can implement RIGHT now to get the exposure you need to be seen as an expert and to become a “go to” person in your field.

[Articles] Speak Fast to Fill Your Business

Mon, 14 Sep 2009 22:04:35 -0400

Speaking (in person) is one way to get clients, and get clients fast! Here are my quick tips on how you can get in front of lots of people at once!

[Articles] 3 Strategies to Help You Shine As A Premier Expert in Your Field

Sat, 12 Sep 2009 17:18:33 -0400

Even though I’m a pretty courageous and bold person by nature, I used to hold myself back. I shied away from my full brilliance. I didn’t tell others that I had been on Fox News, or Martha Steward XM, or that I sat in Oprah’s office with a senior producer who wanted me on the show. It wasn’t until I shifted my mindset, owned my star qualities, and created my Premier Signature System that I was able to shine as a distinguished expert in my field- someone who helps solo-entrepreneurs quickly ascend into financial freedom and lifestyle luxury. And when my clients follow the simple templates in my “Laser-Focused, 6-Figure Business Blueprint”- they, too, rise into expert status. And it’s in this place, of being the leader in your field, that you are truly able to help more people, charge higher fees, and deliver premium results. Read on for 3 tips to help you get there.

[Articles] Ready to Authentically Use A Press Kit to Up Exposure to Your Business?

Tue, 28 Jul 2009 01:24:37 -0400

Putting together a Press Kit can be a great marketing tool to use to bring more exposure to you and your business. There are a lot of myths about Press Kits. The truth is a Press Kit is an awesome way to bring more exposure to you and your business AND get you noticed!

[Articles] 15 Tips That Will Help You Become a Networking Success

Sun, 26 Jul 2009 13:30:06 -0400

Whatever kind of writing you do, knowing how to successfully network and meet people is critical to your success. You can leverage networking opportunities to increase readership of your books (people love to know authors and to tell people they personally know the author of the book they're reading) get clients for a coaching or copywriting business, or line up speaking opportunities.

[Articles] Publicity -- What Do You Do When PR Goes Horribly Wrong?

Tue, 30 Jun 2009 23:14:57 -0400

Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you? What should you do then?

[Articles] 5 Ways to Use Photos and Facebook to Build Your "Celebrity With Integrity" Status

Tue, 30 Jun 2009 20:22:39 -0400

As a coach, consultant, author or speaker or other small business owner, you are always in the mode of creating your "expert status." That means that you know enough about your clients, their needs and desires and solutions to help them, that you can claim expertise in this area. With social media, it's easy to create and share real examples of your expertise. Here are 5 easy examples of how to post pictures on Facebook to build your "Celebrity with Integrity" platform.

[Articles] Goodbye, Good Luck

Fri, 29 May 2009 00:11:02 -0400

One of the key strategies for success with your business or practice is to have a sign-up form on every page of your website --- or at least a link to your sign-up page --- and there’s nothing much more thrilling than to have people start signing up for your stuff. And nothing is quite as depressing as when they unsubscribe.

[Articles] Goofed In Public? Here's What to Do...

Sun, 17 May 2009 20:38:38 -0400

As you increase your level of visibility, you need to have a plan in case you say or do something in public that gets misunderstood, misinterpreted, or was simply a stupid thing to say. Here are my 5 tips for what to do when you stir up the pot and don't like the taste of what you've created.

[Articles] How To Ruin Your Press Release in 3 Easy Steps

Wed, 22 Apr 2009 09:50:49 -0400

There are some definite strategies you need to use when writing a press release that gets results. There are also some long-standing, proven ways to completely and totally ruin your release. In an effort to help you get what you want out of your next press campaign, Karon would like to share the top three “bombs” with you.

[Articles] How to Use Support to Develop Powerful Presentation Skills

Sat, 31 Jan 2009 18:42:25 -0400

In helping clients build confidence with sales presentations and overcoming performance anxiety, I have noticed that many of them relate to getting and effectively using support to improve your presentations. We often feel as though we need to tackle everything on our own, and we neglect to take advantage of the support available to us.

[Articles] The Public Speaking List Machine

Mon, 15 Dec 2008 20:25:24 -0400

Do you do public speaking? Then you've got an automatic list machine!