http://www.solo-e.com/library/articles/marketing-basics/public-relations.shtml Expert Articles on Public Relations covering press releases, speaking, public access TV, press kits and media interviews. Sun, 30 Nov 2008 18:09:24 EST en-us http://www.solo-e.com/library/articles/marketing-basics/public-relations/creating-your-business-package---letter-of-introduction-or-welcome-letter-3317.shtml PR So, you’ve just gotten a new client. Congratulations! Now, how can you best set the tone for a long, productive and professional relationship? Tue, 11 Nov 2008 19:09PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/creating-your-business-package---letter-of-introduction-or-welcome-letter-3317.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/invite-ten-people-to-breakfast-or-lunch-3316.shtml PR Plan a breakfast or luncheon, and invite ten friends and colleagues. Telling them what you are up to can boost your business. Tue, 11 Nov 2008 19:03PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/invite-ten-people-to-breakfast-or-lunch-3316.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/send-a-card-to-yourself-for-a-test-run-so-you-can-see-what-they-look-like--3300.shtml PR Here are some eCard services that are available for you to use with your clients. Sun, 26 Oct 2008 19:53PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/send-a-card-to-yourself-for-a-test-run-so-you-can-see-what-they-look-like--3300.shtml http://www.solo-e.com/library/articles/marketing-basics/sales/where-are-you-in-the-hierarchy--3239.shtml Sales There is what I call a “Hierarchy of Connection” – the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you – think of this as the “know, like and trust” factor you hear so much about. Sun, 05 Oct 2008 15:07PM ET http://www.solo-e.com/library/articles/marketing-basics/sales/where-are-you-in-the-hierarchy--3239.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/how-to-win-over-a-city-of-strangers-3064.shtml PR Performing a one woman show at a summer fringe festival has LOTS of lessons for platform builders, because ultimately it’s all about marketing. At the end of the day promoting a one woman show successfully really IS no different form building and promoting any platform. Learn how. Sat, 02 Aug 2008 14:39PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/how-to-win-over-a-city-of-strangers-3064.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/how-to-use-publicity-to-build-your-platform-3053.shtml PR Whether you want to build your business, position yourself as an expert, or get a book deal, great exposure is key. When you get high-quality publicity, you get instant credibility and expert status. Sat, 02 Aug 2008 13:09PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/how-to-use-publicity-to-build-your-platform-3053.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/getting-high-caliber-publicity-is-cheaper-and-easier-than-you-think-3052.shtml PR One of the best business building strategies is with publicity. Here are five of the many ways to attract low-cost, high-quality publicity. Enjoy the instant credibility and business growth. Sat, 02 Aug 2008 13:05PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/getting-high-caliber-publicity-is-cheaper-and-easier-than-you-think-3052.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/presentation-skills-that-persuade-and-motivate-3032.shtml PR Almost everyone feels a bit nervous about delivering a presentation before a group. Follow some basic guidelines for preparation and delivery, and you can transform your nervousness into positive energy that achieves the results you desire. Thu, 31 Jul 2008 21:32PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/presentation-skills-that-persuade-and-motivate-3032.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/how-to-guarantee-generating-a-negative-impression-at-any-networking-event--2975.shtml PR Want to ensure you make the most of every networking opportunity? Here's what you do...NOT!!! Mon, 21 Jul 2008 10:09AM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/how-to-guarantee-generating-a-negative-impression-at-any-networking-event--2975.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/is-pr-right-for-you-6-questions-to-ask-2834.shtml PR PR is one of my favorite marketing methods, but it can also be one of the more frustrating ones. Even when you do everything right, you still might not get the publicity you want. Before you launch into something that could end with you becoming hairless (and investing in a sizeable hat collection) ask yourself the following questions. Sun, 15 Jun 2008 21:09PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/is-pr-right-for-you-6-questions-to-ask-2834.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/discover-5-crucial-tips-to-get-powerful-pr-now--2801.shtml PR Imagine floods of people visiting your retail store or Web site, and buying $1,000’s of dollars of product…and you didn’t have to spend a dime! The MOST powerful marketing and advertising on the planet is available to just about every business... yet over 90% of businesses never use it! Not even once! A well-written press release targeted to the proper media contacts can change your life. Tue, 03 Jun 2008 14:19PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/discover-5-crucial-tips-to-get-powerful-pr-now--2801.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/3-tips-to-create-mini-celebrity-status-in-your-industry--2777.shtml PR Getting your name on everyone's lips in your niche market ought to be a priority for every coach, consultant, designer and every other small business owner. By cultivating "mini celebrity" status for yourself within your industry, the more your business will begin to produce the kind of opportunities, money, prestige and fulfillment you desire. Here are 3 quick tips to help get you started: Sun, 25 May 2008 20:22PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/3-tips-to-create-mini-celebrity-status-in-your-industry--2777.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/formula-for-success-2363.shtml PR Have you ever caught yourself watching TV news or shows and see someone else talking about your idea, product or service? If you’re like most of us, you declare, that Should Have Been Me? What did your competition do right? Preparation is the answer and it is a key ingredient in your formula for success. Learn how to get ready for your big media moment. Sun, 27 Jan 2008 15:44PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/formula-for-success-2363.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/five-ways-to-improve-your-company-s-vibe-2309.shtml PR Dictionary.com defines 'vibe' as a distinctive emotional aura experienced instinctively; "that place gave me bad vibrations"; "it gave me a nostalgic vibe". How can someone improve or create a vibe in their business? Tue, 01 Jan 2008 20:39PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/five-ways-to-improve-your-company-s-vibe-2309.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/7-tips-for-building-relationships-guaranteeing-repeat-business-2214.shtml PR Learn tips for building relationships and guaranteeing repeat business. Tue, 13 Nov 2007 20:36PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/7-tips-for-building-relationships-guaranteeing-repeat-business-2214.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/how-to-hire-a-celebrity-spokesperson-2183.shtml PR Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote your company can add awareness, credibility and star power to your business. Hollywood veteran Lou Bortone explains how. Thu, 11 Oct 2007 18:54PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/how-to-hire-a-celebrity-spokesperson-2183.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/word-of-mouth-marketing-2181.shtml PR Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, "WOM" is still a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other "consumer-to-consumer" techniques all inspire people to recommend your product or service. Properly executed, WOM marketing is an incredibly effective weapon in your marketing arsenal, because the message comes from a trusted source. Thu, 11 Oct 2007 18:04PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/word-of-mouth-marketing-2181.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/the-secrets-of-public-access-tv-1653.shtml PR Local public access TV stations may be the best kept secret in America. Where else can you get free access to training, equipment, support and the local airwaves all in one location? For solopreneurs, local access TV is an opportunity to produce your own TV show, become known in the community and build your reputation as an expert in your field. Wed, 07 Mar 2007 19:15PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/the-secrets-of-public-access-tv-1653.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/5-simple-strategies-get-noticed-by-media-1174.shtml PR Haven't you read an article or seen a news story recently where you thought, "I could do that." But, how come it was someone else and not YOU on TV/radio or in the newspaper? Chances are they've done the work to get noticed. Sounds daunting, doesn't it? It doesn't have to be. The good news is there are a few low and no-cost strategies to help YOU get noticed by the media. Here are five publicity tips you can implement today. Sun, 28 May 2006 13:49PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/5-simple-strategies-get-noticed-by-media-1174.shtml http://www.solo-e.com/library/articles/marketing-basics/public-relations/help-i-need-a-press-kit-647.shtml PR The purpose of a press kit is to let the outside world into the inner workings of your organization. Paint a picture. Tell your story. And do it all with your audience�s listening in mind. Speak to their listening. Do they want to see your experience? Are they more interested in finding out your credentials? Or how well known you are in your community? Find out how to do this and what is needed in a press kit. Tue, 26 Jul 2005 13:42PM ET http://www.solo-e.com/library/articles/marketing-basics/public-relations/help-i-need-a-press-kit-647.shtml