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    <title>Solo-e.com Articles Referrals</title>
      <link>http://www.solo-e.com/library/articles/marketing-basics/referrals.shtml</link>
      <description>Expert Articles on Referrals including asking for and generating referrals, turning referrals into business, networking and your 60-second introduction, and building referral relationships.</description>
      <pubDate>Sun, 30 Nov 2008 18:09:24 EST</pubDate>
      <language>en-us</language>
      <item>
        <title>NETWORKING WITHout Follow Up Just Don&#39;t Make No Sen$e!</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/networking-without-follow-up-just-don-t-make-no-sen-e--3188.shtml</link>
        <category>Referrals</category>
        <description>Networking is not a spectator sport! What I mean is you need to DO something with those cards you&#39;ve gotten from people you&#39;ve connected with! Have a follow up strategy! The majority don&#39;t, many of my business coaching clients come to me to help them create systems for following up-save money, time &amp; frustration!</description>
        <pubDate>Sun, 14 Sep 2008 20:28PM ET</pubDate>
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      <item>
        <title>5 Ways To Get a Steady Stream Of Customers in The Door</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/5-ways-to-get-a-steady-stream-of-customers-in-the-door-3180.shtml</link>
        <category>Referrals</category>
        <description>Pretty much every business owner knows how important it is to continually get new leads into a business.  However, much of the effort spent getting those leads would be wasted without doing this very important next step.</description>
        <pubDate>Sun, 14 Sep 2008 17:04PM ET</pubDate>
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        <title>Top Ten Tips to Get the Most &quot;People-power&quot; Out of a Trade Show or Networking Event</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/top-ten-tips-to-get-the-most-people-power-out-of-a-trade-show-or-networking-event-3059.shtml</link>
        <category>Referrals</category>
        <description>Tips to follow to market yourself in tradeshows or any networking event.</description>
        <pubDate>Sat, 02 Aug 2008 14:03PM ET</pubDate>
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        <title>How to Use Speaking Engagements to Generate Referrals</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/how-to-use-speaking-engagements-to-generate-referrals-3056.shtml</link>
        <category>Referrals</category>
        <description>Public speaking is one of the most effective marketing strategy but many people don’t do it or do it ineffectively.  Learn three ways to convert speaking into profit</description>
        <pubDate>Sat, 02 Aug 2008 13:23PM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/referrals/how-to-use-speaking-engagements-to-generate-referrals-3056.shtml</guid>
      </item>
      <item>
        <title>Up Your Sales With Testimonials!</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/up-your-sales-with-testimonials--2828.shtml</link>
        <category>Referrals</category>
        <description>Here are 3 ways to make sure your testimonials sell FOR you.</description>
        <pubDate>Sun, 15 Jun 2008 16:00PM ET</pubDate>
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      </item>
      <item>
        <title>Client Testimonials Can Make You Money Now</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/client-testimonials-can-make-you-money-now-2705.shtml</link>
        <category>Referrals</category>
        <description>Testimonials are one of the most powerful marketing tools solo entrepreneurs can use.  Did you know that they can help you attract new clients, increase customer confidence and generate a positive “buzz” about you and your services?  (Actually, those are just a few of their marketing uses.)  Learn how to make them work for you.</description>
        <pubDate>Sun, 11 May 2008 09:06AM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/referrals/client-testimonials-can-make-you-money-now-2705.shtml</guid>
      </item>
      <item>
        <title>Get More Clients Networking</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/get-more-clients-networking-2679.shtml</link>
        <category>Referrals</category>
        <description>How do some business owners get so much business from networking meetings? There is a system! If you do not have a specific plan for getting clients networking, you need to read this article! It will get you started in the right direction.</description>
        <pubDate>Mon, 05 May 2008 14:11PM ET</pubDate>
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      <item>
        <title>4 Simple Steps to Starting Your Affiliate Program</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/4-simple-steps-to-starting-your-affiliate-program-2627.shtml</link>
        <category>Referrals</category>
        <description>Learn 4 simple steps for harnessing the the power of your raving fans using an affiliate program.</description>
        <pubDate>Fri, 25 Apr 2008 21:50PM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/referrals/4-simple-steps-to-starting-your-affiliate-program-2627.shtml</guid>
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      <item>
        <title>5 Super-Easy Steps to Increase Your List of Referral Partners to 100</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/business-referrals---5-super-easy-steps-to-increase-your-list-of-partners-to-100-2485.shtml</link>
        <category>Referrals</category>
        <description>Building your business by referrals from others is the most powerful way to build your business. Here are five easy steps you can use to boost your referral partners to 100 people!&lt;br/&gt;
</description>
        <pubDate>Fri, 14 Mar 2008 13:35PM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/referrals/business-referrals---5-super-easy-steps-to-increase-your-list-of-partners-to-100-2485.shtml</guid>
      </item>
      <item>
        <title>How to Get Clients by Giving Testimonials</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/how-to-get-clients-by-giving-testimonials-2428.shtml</link>
        <category>Referrals</category>
        <description>I had no idea this strategy could be as powerful as it is. It wasn&#39;t until I started hearing how new clients enrolled in my success coaching programs &quot;found me&quot; via testimonials I had on other woman small business owners&#39; websites that I realized the potential testimonials have to create new leads.</description>
        <pubDate>Thu, 28 Feb 2008 15:46PM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/referrals/how-to-get-clients-by-giving-testimonials-2428.shtml</guid>
      </item>
      <item>
        <title>A Simple Solution to Increase Your Sales: Shift From Selling to Serving</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/a-simple-solution-to-increase-your-sales-shift-from-selling-to-serving-2365.shtml</link>
        <category>Referrals</category>
        <description>I used to play small when it came to talking about my business because I was afraid of sounding &quot;salesy&quot; and then I discovered the easiest, most-simplest thing I could do to increase my client numbers - I shifted from selling to serving. That&#39;s right. So much began to happen ... I felt better about myself, started falling in love with my business and door upon door opened up with opportunities.</description>
        <pubDate>Wed, 30 Jan 2008 11:53AM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/referrals/a-simple-solution-to-increase-your-sales-shift-from-selling-to-serving-2365.shtml</guid>
      </item>
      <item>
        <title>3 Super-Simple Ways to Use Tell-a-Friend</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/3-super-simple-ways-to-use-tell-a-friend-2164.shtml</link>
        <category>Referrals</category>
        <description>Everyone prefers getting a recommendation for a product or a service. It means they don&#39;t have to do the research themselves, or find out whether or not it&#39;s for them through trial and error, shouldering all the risk. The same goes for your business. </description>
        <pubDate>Sun, 30 Sep 2007 20:42PM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/referrals/3-super-simple-ways-to-use-tell-a-friend-2164.shtml</guid>
      </item>
      <item>
        <title>3 Ways to Increase Your List Numbers From In-Person Events</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/3-ways-to-increase-your-list-numbers-from-in-person-events-2139.shtml</link>
        <category>Referrals</category>
        <description>Do you often attend in-person events, such as workshops, networking breakfasts, and seminars, and as you speak with people you collect a handful of business cards, but then you don&#39;t know what to do with them?</description>
        <pubDate>Tue, 18 Sep 2007 20:36PM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/referrals/3-ways-to-increase-your-list-numbers-from-in-person-events-2139.shtml</guid>
      </item>
      <item>
        <title>How to Turn More Referrals into Paying Clients</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/how-to-turn-more-referrals-into-paying-clients-1341.shtml</link>
        <category>Referrals</category>
        <description>60% of all small business owners, sales and solo-professionals claim that more than half of their new business comes from referrals. Yet when asked about the process they so successfully use to get those referrals and turn them into paying clients, most will have a puzzled, deer-in-the-headlights, stupefied look on their face, and keep quiet. Only a handful of professionals can clearly articulate where their referrals consistently come from and how they turn them into a new business. &lt;br/&gt;
&lt;br/&gt;
Those that do - understand the power of a system and frequency of exposure.  To best illustrate this, let&#39;s look at how two consultants handle referrals.</description>
        <pubDate>Sun, 27 Aug 2006 13:06PM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/referrals/how-to-turn-more-referrals-into-paying-clients-1341.shtml</guid>
      </item>
      <item>
        <title>The 9 Step Networking Plan</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/9-step-networking-plan-1334.shtml</link>
        <category>Referrals</category>
        <description>First step? Plan Ahead.  Step number two.  Choose wisely where and who you network with. Step number three is to prepare your ABC and that stands for Audio Business Card &amp;#8482.  Read more to find the other steps to effective networking.</description>
        <pubDate>Sun, 27 Aug 2006 11:40AM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/referrals/9-step-networking-plan-1334.shtml</guid>
      </item>
      <item>
        <title>9 Tips For Creating Your Powerful Elevator Speech</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/9-tips-for-creating-your-powerful-elevator-speech-1002.shtml</link>
        <category>Referrals</category>
        <description>Here&#39;s your chance to answer with your powerful Elevator Speech.  Here are 9 Tips for Creating Your Powerful Elevator Speech.</description>
        <pubDate>Sun, 05 Feb 2006 11:08AM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/referrals/9-tips-for-creating-your-powerful-elevator-speech-1002.shtml</guid>
      </item>
      <item>
        <title>Oscar-Winning Introductions</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/oscar-winning-introductions-842.shtml</link>
        <category>Referrals</category>
        <description>Have you ever introduced yourself and found you didn�t know what else to say to continue the conversation?  This article outlines key questions you need to ask -- and be able to answer � to build on basic introductions.  Take your elevator speech that crucial step further to establish a foundation of communication about things that matter to you and to the other person.  </description>
        <pubDate>Wed, 02 Nov 2005 22:04PM ET</pubDate>
        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/referrals/oscar-winning-introductions-842.shtml</guid>
      </item>
      <item>
        <title>10 Steps to a Winning Referral Engine</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/10-steps-winning-referral-engine-579.shtml</link>
        <category>Referrals</category>
        <description>Learn a 10-step process for creating a referral system.</description>
        <pubDate>Fri, 17 Jun 2005 17:54PM ET</pubDate>
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      </item>
      <item>
        <title>Proven Ways to Get Referrals</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/proven-ways-to-get-referrals-530.shtml</link>
        <category>Referrals</category>
        <description>Learn the 8 strategies to getting referrals for your solo-e business.</description>
        <pubDate>Mon, 30 May 2005 19:55PM ET</pubDate>
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      <item>
        <title>10 Strategies For A Business Card That Attracts Customers</title>
        <link>http://www.solo-e.com/library/articles/marketing-basics/referrals/10-strategies-for-business-card-attracts-customers-494.shtml</link>
        <category>Referrals</category>
        <description>Your business card is a valuable piece of real eastate and a powerful tool for making a connection and starting a relationship that can show your potential clients the valuable solutions you can offer them.</description>
        <pubDate>Thu, 21 Apr 2005 00:19AM ET</pubDate>
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