Solo-e.com Articles Sales

What Happened to You - Tips on Using Bad News in Your Copywriting

Sun, 23 Nov 2008 17:28PM ET

I’m all for having a reason for a sale. I think having a reason for why you’re knocking the price down or adding an extra bonus makes it that much more compelling for people to actually buy. But, there are good reasons and not-so-good reasons.

Growing Sales in Tough Times

Sun, 16 Nov 2008 11:49AM ET

You can’t open a newspaper or turn on the television these days without hearing about the economy, the market, bankruptcy and recession. It’s a scary, depressing time filled with doom and gloom. What’s happening with the economy? What will happen with your sales? With your business? With your job? Will you survive?

Tips for Closing Business (Part II)

Sun, 16 Nov 2008 11:37AM ET

Do you know how to close a business transaction and GET the sale?

Tips for Closing Business (Part I)

Sun, 19 Oct 2008 17:26PM ET

At the end of the day, sales determine how successful your business can be. Put these tips in place to maximize your sales potential.

5 Great Ideas to Help You Write Your Next Sales Letter

Sat, 11 Oct 2008 16:55PM ET

Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication -- IF you write it in a direct and conversational tone. To get your creative juices flowing, here are five tried and true formulas that can work for either e-mail or printed letters.

Where are You in the Hierarchy?

Sun, 05 Oct 2008 15:07PM ET

There is what I call a “Hierarchy of Connection” – the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you – think of this as the “know, like and trust” factor you hear so much about.

Be Charitable - Donate Your Services

Sun, 28 Sep 2008 19:01PM ET

Live or silent auctions are a great way to market your products or services. Learn more.

What I’ve Learned in a Year on the Road

Sun, 28 Sep 2008 17:00PM ET

Since Fall of 2007, I’ve been out there a lot speaking to groups about my platform work – and it’s been so informative. This was part of my own general business strategy to do two things I love in 2008, speak and coach. And what I’ve found is that speaking is a powerful way to stoke the coaching and platform engines. Here are a few insights I learned.

The Most Important Factor of your Launch Campaign is NOT Making a Sale

Sun, 28 Sep 2008 16:55PM ET

You know what? The most important factor of your launch campaign is NOT making a sale. I can hear the wheels turning in your head: What is she talking about? The whole point is to make a sale. Isn't it?

Up Your Cashflow by Next Week: 13 Ways to Have a SALE!

Mon, 22 Sep 2008 19:36PM ET

Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!" Au contraire, mon frere. It's all how you position it. Here are 13 ideas to consider. Choose one that would work for your business and give it a try.

Asking Good Questions

Mon, 22 Sep 2008 19:22PM ET

Do you struggle with getting the information you need from prospects and find that you’re frequently not sure exactly what will resonate with a prospect and what will turn them off? Would you like to have more confidence that you can close sales? If you’ve answered “yes” to the above questions, then read on for some assistance.

Advertising on a budget — Part 1: Using Print to Drive Traffic Online

Sun, 14 Sep 2008 17:18PM ET

There are challenges in marketing of a small business. Read one to find out how one marketing expert helped her client.

Your Marketing, Her Stress, and the Buying Woman

Sun, 07 Sep 2008 20:11PM ET

Women are truly fascinating creatures! We're not exactly ONE SIZE FITS ALL, are we? So, the next time you want to sell a product or service to women, think of the following questions.

Sell More Online By Offering a Big Fat BONUS!

Sun, 07 Sep 2008 19:27PM ET

I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need! As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Why do they do this? Because it makes the offer completely irresistible. The same strategy works extremely well online too. Using BONUSES is also a great way to add more value to your program or package, enabling you to raise your price point. And you don't have to spend any money creating your bonus products if you don't want to. Here are 7 ideas to get you started offering a bonus ASAP.

Does Your Marketing Feel As Effective As a Dead Horse?

Sun, 24 Aug 2008 16:51PM ET

It doesn’t matter how good your product is or how much you believe your target market NEEDS what you’re selling. If it’s not a good fit, it isn’t going to matter because they won’t buy. So the first thing you need to look at is this...

Make Follow Up Calls - Schedule Complementary Consultation or Demonstrations

Tue, 19 Aug 2008 20:53PM ET

For those individuals who have given you permission to contact them, you might want to use the following guidelines. Learn what marketing studies tell us.

Got Website Visitors? 5 Steps to Get Them to Subscribe

Mon, 18 Aug 2008 19:48PM ET

You've put a lot of investment into your website, and perhaps even more into various marketing activities to drive traffic to your site. And it's working -- your traffic numbers are up. You are halfway there -- now you need to turn those visitors into subscribers.

What To Do When A Client Wants To Quit

Sat, 02 Aug 2008 12:00PM ET

Out of the blue, one of your clients wants to end their relationship with you. Shaken, your emotions suddenly go careening on a roller coaster ride, beginning with disbelief, making a quick stop in anger, then settling into a knot of panic in the pit of your stomach at the thought of all that lost income. But do you really have to settle for losing a client? Probably not. Here are 4 simple tips to support you if this situation should happen to you!

5 Tips to Help You Maximize Your Small Business Profits

Mon, 14 Jul 2008 14:18PM ET

Most small and solo business owners don’t begin to see the profit potential in their business. If you own a small or solo business, I’m sure you had a big dream when you started. Whatever your dream was, it certainly included making the most of your business. Here are just a few tips that can help you be more successful than 90% of your competitors.

Why People Aren’t Hiring You Right Away

Thu, 26 Jun 2008 19:11PM ET

Remember that leads often aren’t “sales ready” that’s why we call them “potential” clients. Learn how to turn them into paying customers.