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Therefore, your title should accurately reflect what your book is about and what it offers readers. And if possible, it should do it in a catchy way. Consider these title-writing tips.</description>        <pubDate>Fri, 19 Mar 2010 12:22:21 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/the-finishing-touch-how-to-craft-titles-that-sell-5267.shtml</guid>      </item>      <item>        <title>[Articles] Seven Ways to Add Value to Your Business or Self-Help  Book</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/seven-ways-to-add-value-to-your-business-or-self-help-book-5266.shtml</link>        <category>Articles</category>        <description>When you’re working on a book, the question, “Will people actually want to buy this?” inevitably comes up. Although in most cases this is your inner critic trying to sideswipe your creative efforts, the question is valid. Will people actually see the value in the information you’re providing? To make your book more marketable, consider these seven ways to add value. </description>        <pubDate>Fri, 19 Mar 2010 12:21:16 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/seven-ways-to-add-value-to-your-business-or-self-help-book-5266.shtml</guid>      </item>      <item>        <title>[Articles] How to Develop Your Best-Selling Book Idea</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-develop-your-best-selling-book-idea-5237.shtml</link>        <category>Articles</category>        <description>Everyone has at least one book in them. But bookstore shelves are packed with titles, all competing for readers’ attention. So how can you tell if your book idea is ready for the competitive publishing business? These tips will help.</description>        <pubDate>Fri, 12 Mar 2010 21:46:45 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-develop-your-best-selling-book-idea-5237.shtml</guid>      </item>      <item>        <title>[Articles] How to Grow Your Business by Writing and Publishing</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-grow-your-business-by-writing-and-publishing-5236.shtml</link>        <category>Articles</category>        <description>Writing for print and online publications can generate new business leads, drive traffic to your site, build relationships with your clients and prospects, and attract an audience. If you need to grow your business, here are eight ways writing and publishing can help you do it.</description>        <pubDate>Fri, 12 Mar 2010 21:42:07 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-grow-your-business-by-writing-and-publishing-5236.shtml</guid>      </item>      <item>        <title>[Articles] Personalize Your Book with the Story of Your Experience</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/personalize-your-book-with-the-story-of-your-experience-5220.shtml</link>        <category>Articles</category>        <description>If you&#39;re writing a business, self-help, or other instructional book, then it may not seem important to share information about your personal experiences. The purpose of your book is to give people strategies and tips they can use, right? Well, yes, but sharing your background is a powerful way to connect with your readers and show them how your material can help them when they apply it. These tips will get you started.</description>        <pubDate>Sun, 07 Mar 2010 19:36:08 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/personalize-your-book-with-the-story-of-your-experience-5220.shtml</guid>      </item>      <item>        <title>[Articles] Are You Writing a Book for the Wrong Reasons?</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/are-you-writing-a-book-for-the-wrong-reasons--5219.shtml</link>        <category>Articles</category>        <description>Have you been struggling to finish your book? If you’ve been working on the project for what seems like forever, and made little or no progress, you might need to reconsider your motive for taking on the project in the first place. People write books for a variety of reasons, and in reality, as long as your reason keeps you writing, that’s great. But when you can’t seem to stay motivated, then maybe you’re not interested because you’re writing for the wrong reason. </description>        <pubDate>Sun, 07 Mar 2010 19:34:58 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/are-you-writing-a-book-for-the-wrong-reasons--5219.shtml</guid>      </item>      <item>        <title>[Articles] 7 Ways to Find Great-Paying Ghostwriting Jobs</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/7-ways-to-find-great-paying-ghostwriting-jobs-5187.shtml</link>        <category>Articles</category>        <description>Over 80% of the population wants to write a book someday. However, only 1% will ever attempt it. That&#39;s a huge opportunity for ghostwriting! So, if you&#39;re a freelance writer, chances are you can make a lot more money as a ghostwriter. Even if you&#39;re not a writer, but an expert in your field, you can still profit handsomely as a ghostwriter.</description>        <pubDate>Sat, 27 Feb 2010 23:37:33 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/7-ways-to-find-great-paying-ghostwriting-jobs-5187.shtml</guid>      </item>      <item>        <title>[Articles] How to Design Your Book to Grow Your Business (and Your Income)</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-design-your-book-to-grow-your-business-and-your-income--5163.shtml</link>        <category>Articles</category>        <description>Many savvy business owners know that a book can be the ultimate marketing tool. However, you can’t just write ANY book. You need to strategically design your book to attract the right kind of leads and clients to your business. This article tells you where to start.</description>        <pubDate>Sat, 27 Feb 2010 13:40:44 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-design-your-book-to-grow-your-business-and-your-income--5163.shtml</guid>      </item>      <item>        <title>[Articles] Four Tips for Marketing Your Book on Facebook</title>        <link>http://www.solo-e.com/library/articles/internet-marketing/social-networking/four-tips-for-marketing-your-book-on-facebook-5162.shtml</link>        <category>Articles</category>        <description>Millions of people visit Facebook every day, making it one of the best viral marketing opportunities for authors online. If you have a book to sell (or one on the way), consider these tips to establish your book’s Facebook presence.</description>        <pubDate>Sat, 27 Feb 2010 13:39:56 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/internet-marketing/social-networking/four-tips-for-marketing-your-book-on-facebook-5162.shtml</guid>      </item>      <item>        <title>[Articles] Chapter by Chapter: Ten Self-Editing Questions Every Writer Needs to Consider</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/chapter-by-chapter-ten-self-editing-questions-every-writer-needs-to-consider-5137.shtml</link>        <category>Articles</category>        <description>Congratulations, you&#39;ve finished your first draft of your book! Take a day or two to celebrate your accomplishment. Then, get back to work—you have a manuscript to edit. Every writer needs an editor, but all writers can use the following ten self-editing questions to think critically and objectively about their own work.</description>        <pubDate>Thu, 18 Feb 2010 00:00:01 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/chapter-by-chapter-ten-self-editing-questions-every-writer-needs-to-consider-5137.shtml</guid>      </item>      <item>        <title>[Articles] Writing a Book and Feeling Stuck? How to Break Through Three Common Challenges</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/writing-a-book-and-feeling-stuck-how-to-break-through-three-common-challenges-5112.shtml</link>        <category>Articles</category>        <description>It may come before you even write a word, or it may come well into your draft, but when it does, your progress completely stalls. If you’ve been writing happily and productively on your book, and suddenly found yourself unable to move forward, consider these tips for overcoming the most common reasons aspiring business and self-help authors often find themselves stuck. </description>        <pubDate>Sat, 13 Feb 2010 16:28:31 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/writing-a-book-and-feeling-stuck-how-to-break-through-three-common-challenges-5112.shtml</guid>      </item>      <item>        <title>[Articles] Promote Your Book on Twitter in 10 Minutes a Day</title>        <link>http://www.solo-e.com/library/articles/internet-marketing/social-networking/promote-your-book-on-twitter-in-10-minutes-a-day-5111.shtml</link>        <category>Articles</category>        <description>If you&#39;re marketing your books online, then you&#39;ve probably heard of Twitter. It was all the rage last year in social media, and millions of people have joined this micro-blogging community. With so many users, Twitter is a great place to find an audience of readers. These tips will help you get the word out about your book without tweeting your day away.</description>        <pubDate>Sat, 13 Feb 2010 16:24:13 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/internet-marketing/social-networking/promote-your-book-on-twitter-in-10-minutes-a-day-5111.shtml</guid>      </item>      <item>        <title>[Articles] Just Starting to Write? How to Get Help and Improve Your Writing Skills</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/just-starting-to-write-how-to-get-help-and-improve-your-writing-skills-5079.shtml</link>        <category>Articles</category>        <description>Giving pages to non-writer friends and family to critique is not a good idea. So what can you do to get constructive feedback on your work? Consider the following options.</description>        <pubDate>Tue, 02 Feb 2010 23:34:08 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/just-starting-to-write-how-to-get-help-and-improve-your-writing-skills-5079.shtml</guid>      </item>      <item>        <title>[Articles] 3 Tips for Overcoming Writer&#39;s Block</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/3-tips-for-overcoming-writer-s-block-3502.shtml</link>        <category>Articles</category>        <description>How many times have you sat down at your PC all ready to write your newsletter article, only to be faced with that dreaded writer&#39;s block?  You&#39;re sat there and can&#39;t think of a single thing to write about.  In this article I&#39;m going to share with you my top three tips for overcoming writer&#39;s block, and show you how easy it is to write your own articles.&lt;br/&gt;
</description>        <pubDate>Sat, 30 Jan 2010 13:38:23 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/3-tips-for-overcoming-writer-s-block-3502.shtml</guid>      </item>      <item>        <title>[Articles] Using Pain or Pleasure in Your Marketing</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/pleasure-or-pain-inmarketing-1765.shtml</link>        <category>Articles</category>        <description>As humans, we tend to seek pleasure and avoid pain. The same holds true in your marketing. If you can touch upon your target market&#39;s pain, address what it is that they are most struggling with, and offer the solution to them - well, it&#39;s a winning formula every time.</description>        <pubDate>Sat, 30 Jan 2010 12:46:49 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/pleasure-or-pain-inmarketing-1765.shtml</guid>      </item>      <item>        <title>[Articles] What You Need to Know Before Hiring a Copywriter</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/before-hiring-copy-writer-1711.shtml</link>        <category>Articles</category>        <description>There are a two main reasons why I think small business owners like you and I need to learn how to write our own effective copy. One is because it&#39;s one of the most expensive tasks to outsource and the other is that no one knows your business better than you.</description>        <pubDate>Sat, 30 Jan 2010 12:46:31 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/before-hiring-copy-writer-1711.shtml</guid>      </item>      <item>        <title>[Articles] Do You Believe in Ghostwriters?</title>        <link>http://www.solo-e.com/library/articles/internet-marketing/social-networking/do-you-believe-in-ghostwriters--5034.shtml</link>        <category>Articles</category>        <description>So we find ourselves at the beginning of the New Year and thinking about streamlining systems and the question arises - Should we have our Facebook updates, blog posts and our Tweets ghostwritten? Would it mean more social media interaction with our readers, since most of us find ourselves so busy when it comes to keeping up with our social media or is it just a ‘cheat’?</description>        <pubDate>Sat, 23 Jan 2010 21:27:01 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/internet-marketing/social-networking/do-you-believe-in-ghostwriters--5034.shtml</guid>      </item>      <item>        <title>[Articles] How to Write a Bio That Attracts the Media</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/bio-writing-1702.shtml</link>        <category>Articles</category>        <description>One of the hallmarks of a platform-rich site is your Media Page - and the star of that page is always a compelling bio. Here are a few key tips to help you build credibility.</description>        <pubDate>Sun, 29 Nov 2009 19:37:49 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/bio-writing-1702.shtml</guid>      </item>      <item>        <title>[Articles] The No-Fail Tactic to Keep Them Reading</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/a-master-s-slant-on-marketing-4690.shtml</link>        <category>Articles</category>        <description>Copywriting is a team sport. There is you (the writer) and the reader. But the reader has all the power. She gets to decide when the game&#39;s over. As soon as the reader is gone, no one is there to read the copy! So anticipate what&#39;s going to keep her interested and intrigued ahead of time. Here&#39;s how it&#39;s done.</description>        <pubDate>Sun, 15 Nov 2009 22:09:57 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/a-master-s-slant-on-marketing-4690.shtml</guid>      </item>      <item>        <title>[Articles] How to Turn Words Into Serious Cash</title>        <link>http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-turn-words-into-serious-cash-4382.shtml</link>        <category>Articles</category>        <description>In my small business coaching, clients are typically solo entrepreneurs who sell a professional service.  They’re usually hyper-focused on getting clients.  Nothing wrong with that, but there’s only so many hours in the day to book clients, right? When you’re all booked up with appointments, you cap out on how much money you can earn.  Then what?  How do you increase your income?  Well there are LOTS of different ways, but in this article, I’ll show you how I’ve turned words into thousands of dollars in my business, and how you can as well.</description>        <pubDate>Tue, 10 Nov 2009 00:00:00 -0400</pubDate>        <guid isPermaLink="true">http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-turn-words-into-serious-cash-4382.shtml</guid>      </item>  </channel></rss>