http://www.solo-e.com/library/articles/marketing-basics/writing.shtml Expert Articles on Marketing Writing including copywriting for the web and print media, writing newsletter articles, white papers, writing a book, and getting over writer's block. Sun, 30 Nov 2008 18:09:24 EST en-us http://www.solo-e.com/library/articles/internet-marketing/website-design/don-t-underestimate-the-importance-of-your-website-copy-3275.shtml Website Design Because the Web is a visual environment, most everybody is quite clear they want an eye-catching site. But the point of your website is to get visitors to take action. What people often fail to understand is that it’s vital to have a marriage between your design and your content. Beautiful design and fancy graphics alone can’t do the actual “selling.” Your copy has to do that. Sun, 19 Oct 2008 19:59PM ET http://www.solo-e.com/library/articles/internet-marketing/website-design/don-t-underestimate-the-importance-of-your-website-copy-3275.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/writing-your-personal-or-business-biography-3201.shtml Writing Your biography (or resume) has one goal: to get more clients or customers. With thousands of biographies competing for position, your resume must be more than good it, should be outstanding! Marketing your skills and qualifications with effective wording will make your skills and accomplishments leap off the page and into the minds of your readers. Sat, 20 Sep 2008 19:39PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/writing-your-personal-or-business-biography-3201.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/writing-better-secret-tip-revealed-for-writing-faster-easier-3062.shtml Writing This writing tip will make writing a whole lot easier, faster, and more fun. This could change the way you write articles for the Web, for your ezines, your blog, for all sorts of marketing content. Sat, 02 Aug 2008 14:14PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/writing-better-secret-tip-revealed-for-writing-faster-easier-3062.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/the-dirty-little-secrets-of-published-authors-part-ii-3058.shtml Writing Procrastination is the common denominator of why authors don't complete their books. So how can an author overcome procrastination? Sat, 02 Aug 2008 13:59PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/the-dirty-little-secrets-of-published-authors-part-ii-3058.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/the-dirty-little-secrets-of-published-authors-part-i-3057.shtml Writing The common denominator of unpublished authors is procrastination. The reasons aren’t unique; they are ubiquitous. The result is the same: another would-be author with plenty of talent and no book to show for it. Sat, 02 Aug 2008 13:56PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/the-dirty-little-secrets-of-published-authors-part-i-3057.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-write-articles-quickly-when-you-d-rather-wash-socks-3026.shtml Writing Yuck, it’s that time again, newsletter time. Are you stuck in front of a blank page or computer screen? Do you struggle each time you have to write? People seem to find all other tasks preferable to writing an article. We have a friend who finds himself washing out socks instead of writing. There’s a term for it: "shaving the yak." Thu, 31 Jul 2008 20:59PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-write-articles-quickly-when-you-d-rather-wash-socks-3026.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/10-simple-steps-for-writing-better-articles-3004.shtml Writing Here's a list of 10 simple steps for writing better articles. Thu, 24 Jul 2008 18:12PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/10-simple-steps-for-writing-better-articles-3004.shtml http://www.solo-e.com/library/articles/multiple-streams-income/information-products/writing-your-book-ten-tips-to-get-it-done--2978.shtml Information Products If you’d like to make this year the year you finally write your book, these 10 tips to getting your book done can help. Mon, 21 Jul 2008 12:30PM ET http://www.solo-e.com/library/articles/multiple-streams-income/information-products/writing-your-book-ten-tips-to-get-it-done--2978.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/10-keys-to-copy-that-sells--2967.shtml Writing Whether you're selling a product or service, these 10 tips are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction from your reader, you've come to the right place. Fri, 18 Jul 2008 15:33PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/10-keys-to-copy-that-sells--2967.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-finally-write-your-book-2839.shtml Writing If you’ve always wanted to be an author, you’re not alone! However, most people don’t have the time or the know-how, and many simply don’t know where to begin. Fortunately, there are numerous options available to would-be authors who want to publish their own book. If you choose to write your book on your own, here are some additional tips and tactics for finally getting your book written. Sun, 15 Jun 2008 23:17PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-finally-write-your-book-2839.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/are-you-making-these-press-release-mistakes--2835.shtml Writing You have your press release ready to send. But before you hit that "send" button, take a moment and run your press release through this checklist. Sun, 15 Jun 2008 21:16PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/are-you-making-these-press-release-mistakes--2835.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/why-hire-a-ghostwriter--2807.shtml Writing Writing a book gives you instant credibility with clients and prospects, solidifies your expert status and builds your personal or corporate brand. However, most aspiring writers cite lack of time, lack of focus or lack of knowing how to physically undertake such an ambitious project. So, many individuals call upon ghostwriters to write for them simply because they don’t have the time or resources to do it on their own. Learn more. Sun, 08 Jun 2008 20:12PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/why-hire-a-ghostwriter--2807.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/5-ways-to-add-your-personality--o-your-writing-2712.shtml Writing One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. There are many ways to do this, but here are 5 ways to do this through your writing. Sun, 11 May 2008 15:01PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/5-ways-to-add-your-personality--o-your-writing-2712.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-succeed-as-a-writer-2452.shtml Writing As a professional copywriter, I'm often asked by aspiring copywriters what they need to do to succeed. Sun, 09 Mar 2008 20:18PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-succeed-as-a-writer-2452.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-pitch-major-magazines-2400.shtml Writing Nothing beats major magazine coverage for sheer credibility. Being able to say you've been written up in SELF, Time, or even that star of the supermarket check out line, Woman's World, helps gain client clout. And it helps you get more media, because editors and writers see one write-up as a flag that you're worth paying attention to ... and many follow suit. Mon, 18 Feb 2008 18:18PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-pitch-major-magazines-2400.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/5-quick-and-simple-tips-for-creating-fresh-newsletter-content-2245.shtml Writing The idea of publishing a newsletter can feel daunting, even for a successful entrepreneur. The secret that I’ve revealed to my marketing coaching clients is: you need a good system for creating fresh content. If you feel like you're scraping the bottom of the barrel when it comes to fresh article ideas, then these five tips will be a life saver. Fri, 23 Nov 2007 07:28AM ET http://www.solo-e.com/library/articles/marketing-basics/writing/5-quick-and-simple-tips-for-creating-fresh-newsletter-content-2245.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/internet-marketing-five-secrets-for-writing-and-selling-from-your-heart-2242.shtml Writing Between creating an e-newsletter, writing email promotions, building stronger copy for your website, developing an information product, and writing articles promoting your next teleseminar, copywriting is a major part of internet marketing for your business. Below are 5 secrets to get you started. Fri, 23 Nov 2007 06:50AM ET http://www.solo-e.com/library/articles/marketing-basics/writing/internet-marketing-five-secrets-for-writing-and-selling-from-your-heart-2242.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-make-small-space-advertising-really-pay-off-1930.shtml Writing When you create a small space ad remember this: nobody cares what you look like, how many degrees you have, or how great you think your service is. If it doesn't offer some compelling benefit, they won't call and they won't buy! Here are a few things to consider when writing your next ad that will increase your chances of having a winner. Sat, 14 Jul 2007 14:19PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/how-to-make-small-space-advertising-really-pay-off-1930.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/results-from-marketing-products-1844.shtml Writing Here are 5 tips that can help you improve the conversions of your marketing materials.<br/> Wed, 30 May 2007 20:43PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/results-from-marketing-products-1844.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/finding-a-literary-agent-1799.shtml Writing Here are some tips that will help your search for a literary agent. Sun, 13 May 2007 16:36PM ET http://www.solo-e.com/library/articles/marketing-basics/writing/finding-a-literary-agent-1799.shtml