Solo-e.com Articles Marketing Basics

Where are You in the Hierarchy?

Sun, 05 Oct 2008 15:07PM ET

There is what I call a “Hierarchy of Connection” – the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you – think of this as the “know, like and trust” factor you hear so much about.

How to Create a Dynamic Marketing Plan - Part I

Sun, 05 Oct 2008 14:53PM ET

We all recognize the importance of having a business plan (even if we haven't yet done one), but do you recognize the value of a good marketing plan? While most marketing plans take up a few pages of the standard business plan, I recommend you take the time to create a dynamic marketing plan if you really want to kick your business into high gear. A good dynamic marketing plan is ...

Market Niche: 5 Key Reasons You Must Niche

Tue, 30 Sep 2008 06:05AM ET

Often business owners view market niche as narrowing their sales potential or cutting into a profit margin. The truth is, a narrowly defined market niche gives your business POWER. The clearer you are about your market niche, and the more passionate you are about helping them, the more likely your income will substantially increase.

Be Charitable - Donate Your Services

Sun, 28 Sep 2008 19:01PM ET

Live or silent auctions are a great way to market your products or services. Learn more.

What I’ve Learned in a Year on the Road

Sun, 28 Sep 2008 17:00PM ET

Since Fall of 2007, I’ve been out there a lot speaking to groups about my platform work – and it’s been so informative. This was part of my own general business strategy to do two things I love in 2008, speak and coach. And what I’ve found is that speaking is a powerful way to stoke the coaching and platform engines. Here are a few insights I learned.

The Most Important Factor of your Launch Campaign is NOT Making a Sale

Sun, 28 Sep 2008 16:55PM ET

You know what? The most important factor of your launch campaign is NOT making a sale. I can hear the wheels turning in your head: What is she talking about? The whole point is to make a sale. Isn't it?

4 Pricing Myths You Can't Afford To Believe

Sun, 28 Sep 2008 16:41PM ET

Would you like a piece of GOOD news about the economy? It actually has very little to do with how much you can charge for your products or services.

Up Your Cashflow by Next Week: 13 Ways to Have a SALE!

Mon, 22 Sep 2008 19:36PM ET

Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!" Au contraire, mon frere. It's all how you position it. Here are 13 ideas to consider. Choose one that would work for your business and give it a try.

Asking Good Questions

Mon, 22 Sep 2008 19:22PM ET

Do you struggle with getting the information you need from prospects and find that you’re frequently not sure exactly what will resonate with a prospect and what will turn them off? Would you like to have more confidence that you can close sales? If you’ve answered “yes” to the above questions, then read on for some assistance.

How You Can Magnetize Your Target Market

Sun, 21 Sep 2008 22:33PM ET

The importance of a "target market," is very true because we honestly can't serve everyone. If you feel resistance (a.k.a. fear) beginning to bristle, perhaps because you believe you'll lose business by not being willing to work with everyone, just pause for a moment and ask yourself...

Writing Your Personal or Business Biography

Sat, 20 Sep 2008 19:39PM ET

Your biography (or resume) has one goal: to get more clients or customers. With thousands of biographies competing for position, your resume must be more than good it, should be outstanding! Marketing your skills and qualifications with effective wording will make your skills and accomplishments leap off the page and into the minds of your readers.

3 Simple Strategies for Discovering What Your Target Market Wants

Fri, 19 Sep 2008 12:25PM ET

Are you providing your market with what it wants? This is key to running a successful solo business - providing the solutions to the problems that your niche are having, and delivering the solutions in a way that they want - not what you think they want! There is a difference! Read this brand-new article where I share with you three simple strategies as to how you can find out this information, and put your market research on autopilot!

NETWORKING WITHout Follow Up Just Don't Make No Sen$e!

Sun, 14 Sep 2008 20:28PM ET

Networking is not a spectator sport! What I mean is you need to DO something with those cards you've gotten from people you've connected with! Have a follow up strategy! The majority don't, many of my business coaching clients come to me to help them create systems for following up-save money, time & frustration!

You've Got... Complaints! How to Turn Upset Clients Into Raving Fans

Sun, 14 Sep 2008 19:46PM ET

Did you know that marketing isn't only about getting your clients or customers? It's also about KEEPING them, and keeping them happy. That's a big key to growing your business, because not only will those customers themselves keep coming back to you for more, but they'll send their friends and colleagues as well.

You are the Brand

Sun, 14 Sep 2008 18:32PM ET

How many times have we heard “Xerox this“ when the copier involved may not be a Xerox brand at all? What brand do you think of when you hear the words “Just do it“? Branding is a powerful tool in our business lives. Here is a seven step formula that will give you a great start toward establishing yourself as the brand of choice.

Advertising on a budget — Part 1: Using print to drive traffic online

Sun, 14 Sep 2008 17:18PM ET

There are challenges in marketing of a small business. Read one to find out how one marketing expert helped her client.

Forget Everything You Ever Knew About Marketing — It's All About to Change

Sun, 14 Sep 2008 17:12PM ET

It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies. No more. Small business owners will actually have an edge over bigger companies thanks to the emerging marketing model. Yes, you heard right. Emerging marketing model. The old ways of marketing are dying. And a new regime is coming of age.

5 Ways To Get a Steady Stream Of Customers in The Door

Sun, 14 Sep 2008 17:04PM ET

Pretty much every business owner knows how important it is to continually get new leads into a business. However, much of the effort spent getting those leads would be wasted without doing this very important next step.

How to Build a Failsafe Element into Your Online Launch Promotion

Sun, 14 Sep 2008 16:24PM ET

Wouldn't it be silly to go to your high school prom in sweat pants and Reeboks? With just a little imagination and Yankee ingenuity, we can transfer that analogy over to your internet marketing strategy. It's pretty silly to have a website without the online equivalent of dress/shoes/hair that's going to capture your visitors' attention. So what should you do?

Your Marketing, Her Stress, and the Buying Woman

Sun, 07 Sep 2008 20:11PM ET

Women are truly fascinating creatures! We're not exactly ONE SIZE FITS ALL, are we? So, the next time you want to sell a product or service to women, think of the following questions.