Solo-e.com Articles Information Products

Will Your Information Product Really Sell?

Tue, 11 Nov 2008 19:44PM ET

When I'm coaching clients on how to make information products I often hear, "You know, creating info products sounds great but I'm not sure it will work for me." Or, "Others are already an expert on this topic, so why would anyone buy from me?" If you've found yourself thinking these same thoughts then let me reassure you, nothing could be farther from the truth.

Article Marketing Repurposing Strategy - Creating Information Products

Sun, 26 Oct 2008 20:06PM ET

We all know the importance of keeping in touch with our ideal clients and prospects via frequent AND informative content. But that doesn't mean your articles, a.k.a. "informative content", should be relegated to your hard drive forevermore.

Article Marketing Repurposing Strategy -- and it’s NOT posting articles online

Sun, 05 Oct 2008 12:52PM ET

Repurposing – the art of doing something once and using it in other ways – is one of the most effective and efficient systems you can create within your business. Before your eyes glaze over with the thought that this is yet another article telling you to market your newsletter articles online, read on.

How to Increase Sales Before You Launch Your Product Or Service

Tue, 23 Sep 2008 20:00PM ET

If you're following the marketing & product funnel business model that I teach, you're likely getting good sales from every offer you're making to your market. If you'd like to increase those sales numbers, however, there are several strategies you can implement to do so, starting with before you even put your product, program, or service out there.

How to Build a Failsafe Element into Your Online Launch Promotion

Sun, 14 Sep 2008 16:24PM ET

Wouldn't it be silly to go to your high school prom in sweat pants and Reeboks? With just a little imagination and Yankee ingenuity, we can transfer that analogy over to your internet marketing strategy. It's pretty silly to have a website without the online equivalent of dress/shoes/hair that's going to capture your visitors' attention. So what should you do?

Your Marketing, Her Stress, and the Buying Woman

Sun, 07 Sep 2008 20:11PM ET

Women are truly fascinating creatures! We're not exactly ONE SIZE FITS ALL, are we? So, the next time you want to sell a product or service to women, think of the following questions.

Sell More Online By Offering a Big Fat BONUS!

Sun, 07 Sep 2008 19:27PM ET

I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need! As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Why do they do this? Because it makes the offer completely irresistible. The same strategy works extremely well online too. Using BONUSES is also a great way to add more value to your program or package, enabling you to raise your price point. And you don't have to spend any money creating your bonus products if you don't want to. Here are 7 ideas to get you started offering a bonus ASAP.

8 Ways to Use a Blog to Develop Content for Your Book

Thu, 24 Jul 2008 18:25PM ET

How to use your blog to develop content for your book.

10 Things that Keep You from Writing Your Book... and What You Can do About It

Thu, 24 Jul 2008 10:15AM ET

9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital or print form.

WRITING YOUR BOOK: Ten Tips to Get it Done!

Mon, 21 Jul 2008 12:30PM ET

If you’d like to make this year the year you finally write your book, these 10 tips to getting your book done can help.

Quick Money Saving Tips When Making a Recorded Information Product

Mon, 21 Jul 2008 10:01AM ET

Creating a recorded information product is a great way to instantly boost your credibility, plus help you create passive revenue (everyone's dream!). Here are 7 quick and simple tips that will help you create a recorded information product you can sell online and offline.

5 Reasons Why Writing an Article Is Better Than a Poke in the Eye with a Sharp Stick

Fri, 18 Jul 2008 21:20PM ET

Can you make money AND save yourself time and effort at the same time? Well, apparently the answer is YES. Learn about re-purposing.

Increase Income – 7 Quick Tips about How to Prioritize and Tame those Ideas Spinning Around Your Brain

Sun, 29 Jun 2008 04:47AM ET

Do you have many ideas spinning around in your brain, and you’re not sure which ones to act on first? This is a common blessing us creative entrepreneurs have; but it can drive use crazy, too, because we know we can’t act on all of our ideas at once.

Solo Entrepreneur Marketing Strategy: Give Away What You Know (and Lots of it!)

Fri, 25 Apr 2008 21:32PM ET

If you want to generate more income you need to stop selling your expertise by the hour. Instead sell your expertise 24/7/365.

Ultimate Client Magnet™: How to Create a Book that Attracts New Clients and Generates Multiple Income Streams

Sun, 20 Apr 2008 19:49PM ET

Learn seven reasons why writing a book is the Ultimate Client Magnet.

10 Ways to Set Yourself Up for Success in Creating Your Information Product

Tue, 15 Apr 2008 21:53PM ET

Knowing HOW to create the product is one thing, but actually getting your idea from a brilliant inspiration on a sticky note to a beautiful product that is serving and selling is a whole other endeavor. Here are 10 of my favorite ways to set yourself up for success in creating your information product.

Creating Products Help You Over-Deliver

Sun, 13 Apr 2008 21:36PM ET

What can you do today to provide more value to your prospective and current clients? There are a number of ways that you can overdeliver to your customers or prospects, and as a result create a win-win situation for you both.

Choosing a Booklet Topic

Mon, 03 Sep 2007 20:54PM ET

There are TONS of things you find interesting in your life. You could write an informational tips booklet about any one of them to help other people learn what you know, and make some money from the booklets in the process. Where is the place for you to start?

15 Key Questions About Writing Your Own Tips Booklet

Mon, 03 Sep 2007 20:47PM ET

Everyone has something they want the world to know about and a tips booklet is a great way to do that. Paulette Ensign has sold almost a million copies in four languages of a tips booklet called "110 Ideas for Organizing Your Business Life," all without spending a penny on advertising.

Unleash the Potential of Booklets to Sell More Books and Enhance Your Cash Flow

Mon, 03 Sep 2007 20:44PM ET

At long last your book is done. The cover and the contents look as terrific as you hoped they would. Your marketing plan is ready to fully launch. You’re primed to make tons of money from your book, yet there’s a little voice saying ‘But wait, there’s more.’ What could that be?