Solo-E.com Information Products Articles

[Articles] Info Product Creation: How To Create Your FIRST Info Product in 7 Easy Steps

Sun, 07 Mar 2010 19:39:48 -0400

Do you have anything to offer your clients between your free level (newsletter) and most expensive one-on-one services? If not, an info product is a great first step as it allows your clients to experience your service and expertise without the big step of going from free to very expensive. Read on as I'll share with you how you can create your first info product in 7 easy steps.

[Articles] Guide To Buying Information Products

Sun, 07 Mar 2010 19:26:01 -0400

I want to attempt to help you understand when to buy information products as well as which ones will work for you and which won’t so you can avoid throwing money away on one after the other and ending up no better than when you started.

[Articles] Don't Goof! How to Choose the Right Information Product

Sat, 30 Jan 2010 14:06:50 -0400

By now you know that there's only one way to instantly re-launch yourself as an expert and that's to create an information product. But when you look at the wide range of formats to choose from it can be overwhelming! Which format is the best?

[Articles] Costly Information Product Mistakes to Avoid

Sat, 30 Jan 2010 14:06:20 -0400

Making assumptions about what people will or won't buy can be a costly mistake if you're trying to create an information-based business instead of a 1-on-1 business. Here are three assumptions to check out (and what the truth really is!) so you don't lose out on profitable opportunities!

[Articles] 5 Best Ways to Create Info Products That Increase Your Revenue

Sat, 23 Jan 2010 13:04:08 -0400

If you are a small business owner who sells a professional service of any kind, you can increase your income dramatically by adding information products to your offerings.

[Articles] How Offer Your eBooks for Sale the Quick & Easy Way

Wed, 09 Dec 2009 01:43:59 -0400

There are many ways to sell your information products. When you're publishing your first ebook it can be overwhelming trying to decide which way to go. Choose a cart that is designed for downloads and you'll be able to sleep better at night knowing that your customers are reliably receiving their purchases.

[Articles] 6 Ways to Make More Money While Changing Lives In A Bigger Way

Sun, 15 Nov 2009 16:42:48 -0400

Here are six ways to shift from hourly services to leveraging your time, knowledge, and expertise into bigger money making programs – which, by the way, will change your clients’ lives in an even bigger way than when they came to you for a few hours at a time.

[Articles] How to Turn Words Into Serious Cash

Tue, 10 Nov 2009 00:00:00 -0400

In my small business coaching, clients are typically solo entrepreneurs who sell a professional service. They’re usually hyper-focused on getting clients. Nothing wrong with that, but there’s only so many hours in the day to book clients, right? When you’re all booked up with appointments, you cap out on how much money you can earn. Then what? How do you increase your income? Well there are LOTS of different ways, but in this article, I’ll show you how I’ve turned words into thousands of dollars in my business, and how you can as well.

[Articles] 7 Steps to Market Information Products

Sat, 03 Oct 2009 21:24:50 -0400

One of the most rewarding parts of having an online business is the opportunity to communicate with folks around the globe. There are a number of ways this can be done; simple email messages, ezines, teleseminars, blogging, social marketing, and of course various eProducts. All of these methods should be a part of your overall business model. You will gain greater results by a combined effort. However, one of my favorites is eProduct development with eReports at the top of the list

[Articles] 3 Reasons Why You Aren’t Making Money From Multiple Streams of Income

Fri, 02 Oct 2009 20:26:17 -0400

Imagine — money flowing into your business from all sorts of places. That’s what it’s like to have multiple streams of income. Your business isn’t dependent on one stream of income but instead you can make money from a variety of places. Is that what your business actually looks like?

[Articles] How To Turn One Idea Into Multiple Streams Of Income

Sun, 06 Sep 2009 23:13:45 -0400

Here are three easy tips on how you can turn one idea into multiple streams of income. Remember that this simple shift in your business model will make a HUGE shift in your income!

[Articles] Simple Product Creation

Mon, 31 Aug 2009 22:40:50 -0400

Once you've figured out your target market (or you've at least narrowed it down significantly), it's time to figure out what problems they are struggling with, and what they want by way of solutions. Remember, if you will only ask your market, it wants to help you create the products it wants to buy!

[Articles] Repurposing Content: Is it Cheating?

Sat, 15 Aug 2009 17:39:21 -0400

You’ve heard of repurposing. It’s the smart, systematic practice of taking a piece of high-quality content – say, a teleclass – and re-using it in other forms, like blog posts, articles, podcasts, videos, news releases and more. Here are some reasons why repurposing your content is actually a good business practice.

[Articles] 3 Quick and Easy Ways to Add Multiple Streams to Your Business

Tue, 30 Jun 2009 23:28:13 -0400

It’s never a good thing when you rely on one stream of income. That stream dries up and you’re, ahem, up that creek without a paddle. That’s why having multiple streams of income is so valuable. One stream dries up, you’ve got a few other ones to depend on. Here are 3 quick and easy ways you can start adding more streams right now.

[Articles] Re-purposing is Like Having a V-8

Tue, 30 Jun 2009 21:13:54 -0400

Now it doesn’t have to be. There are a million and one ways to make money, but if you are like me, you will have more sustainable energy around a project if you are excited about the idea.

[Articles] Multiple Streams of Income - Begin Your Journey

Sat, 20 Jun 2009 22:17:23 -0400

Have you ever seen the movie "Bridget Jones Diary"? There's a scene in it where Bridget notes that one of her friends had one hit song in the 1980s and realized that was more than enough to carry him through the 1990s and so didn't bother doing anything new. When you look at your business, have you TRULY set it up for success in the long term?

[Articles] Marketing Your Information Product - One Tip You Need to Know

Sat, 23 May 2009 21:04:32 -0400

Here's a great checklist you can use to create your own client capturing back matter.

[Articles] Gluttony & Self-Indulgence in Entrepreneur Land

Sat, 11 Apr 2009 14:02:17 -0400

If you watch American Idol at all, you'll notice that one of the words Simon Cowell uses a lot is self-indulgent (I suppose that might be two words). He uses this word after a performer has chosen a song simply because he/she liked it and not because (a) anyone else would or (b) it was relevant and made sense. This trend is not just found on the stages of American Idol.

[Articles] What's Your Signature System? Here's Why You MUST Have One...

Tue, 17 Mar 2009 12:56:51 -0400

Have you noticed that when you’re presented with a “step by step system” you’re much more likely to make a purchase? That’s because most people crave order and flow. A system makes it much quicker and easier for people to solve their problem, especially when compared to trying to figure out on their own what to do first, second, etc. Here are four simple tips you can use right now to transform your service into a marketable system.

[Articles] Tips for Selling Back of the Room...Platinum Style

Tue, 17 Mar 2009 12:38:56 -0400

One of the best ways to get your info products (such as CDs, workbooks, home study programs, etc.) into the hands of the people you want to help is by selling “back of the room” when you give a presentation. But, if you just mention your products at the end of your presentation and hope someone buys, you’ll likely end up disappointed.