http://www.solo-e.com/library/articles.shtml Free articles offering business advice on marketing, business plans, multiple streams of income, internet marketing, personal development, motivation and much more. Fri, 12 Mar 2010 01:13:13 -0400 en-us http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/7-powerful-free-business-marketing-ideas-5234.shtml Articles When I look at all the free marketing opportunities available to small or solo businesses today I’m thrilled. When I opened my first business 21 years ago none of them existed. Marketing was much more difficult and costly. Instead, now by simply working consistently and daily on the marketing ideas below you can create a steady flow of leads and clients. Fri, 12 Mar 2010 00:59:40 -0400 http://www.solo-e.com/library/articles/internet-marketing/traffic-seo/7-powerful-free-business-marketing-ideas-5234.shtml http://www.solo-e.com/library/articles/marketing-basics/sales/7-ways-to-get-more-clients-to-attend-your-events-5233.shtml Articles It takes creative marketing and strategic thinking to fill the seats at a solo professional's live event. Find out how you can ensure a full house by using these 7 ways to create more interest in what you are offering and beef up your sales. Fri, 12 Mar 2010 00:43:50 -0400 http://www.solo-e.com/library/articles/marketing-basics/sales/7-ways-to-get-more-clients-to-attend-your-events-5233.shtml http://www.solo-e.com/library/articles/internet-marketing/social-networking/the-top-5-ways-to-leverage-facebook-fan-pages-for-more-buzz-visibility-and-sales-5228.shtml Articles Many small business owners are already on Facebook but are confused about how exactly it can work for them. Starting a Fan Page for your business may be your answer. But how can you use a Fan Page to achieve fantastic results? Tue, 09 Mar 2010 00:52:01 -0400 http://www.solo-e.com/library/articles/internet-marketing/social-networking/the-top-5-ways-to-leverage-facebook-fan-pages-for-more-buzz-visibility-and-sales-5228.shtml http://www.solo-e.com/library/articles/personal-development/interpersonal-skills/do-you-have-the-courage-of-an-entrepreneur--5216.shtml Articles Entrepreneurship requires a certain personality and a willingness to see plans and problems from more than one point of view. Being an entrepreneur also requires courage. Sue talks about the top three courage-builders for her own businesses and why personal growth is required to be a successful entrepreneur. Sun, 07 Mar 2010 19:53:11 -0400 http://www.solo-e.com/library/articles/personal-development/interpersonal-skills/do-you-have-the-courage-of-an-entrepreneur--5216.shtml http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/three-shifts-in-your-marketing-to-attract-more-affluent-clients-5223.shtml Articles How often do you hear “I’d love to work with you but I can’t afford it” from your clients? If you think it’s too often then chances are you are not marketing your services to the right people, those that can actually afford it and those that are affluent enough not to have to be out shopping for the lowest prices. Sun, 07 Mar 2010 19:43:13 -0400 http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/three-shifts-in-your-marketing-to-attract-more-affluent-clients-5223.shtml http://www.solo-e.com/library/articles/multiple-streams-income/information-products/info-product-creation-how-to-create-your-first-info-product-in-7-easy-steps-5225.shtml Articles Do you have anything to offer your clients between your free level (newsletter) and most expensive one-on-one services? If not, an info product is a great first step as it allows your clients to experience your service and expertise without the big step of going from free to very expensive. Read on as I'll share with you how you can create your first info product in 7 easy steps. Sun, 07 Mar 2010 19:39:48 -0400 http://www.solo-e.com/library/articles/multiple-streams-income/information-products/info-product-creation-how-to-create-your-first-info-product-in-7-easy-steps-5225.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/personalize-your-book-with-the-story-of-your-experience-5220.shtml Articles If you're writing a business, self-help, or other instructional book, then it may not seem important to share information about your personal experiences. The purpose of your book is to give people strategies and tips they can use, right? Well, yes, but sharing your background is a powerful way to connect with your readers and show them how your material can help them when they apply it. These tips will get you started. Sun, 07 Mar 2010 19:36:08 -0400 http://www.solo-e.com/library/articles/marketing-basics/writing/personalize-your-book-with-the-story-of-your-experience-5220.shtml http://www.solo-e.com/library/articles/marketing-basics/writing/are-you-writing-a-book-for-the-wrong-reasons--5219.shtml Articles Have you been struggling to finish your book? If you’ve been working on the project for what seems like forever, and made little or no progress, you might need to reconsider your motive for taking on the project in the first place. People write books for a variety of reasons, and in reality, as long as your reason keeps you writing, that’s great. But when you can’t seem to stay motivated, then maybe you’re not interested because you’re writing for the wrong reason. Sun, 07 Mar 2010 19:34:58 -0400 http://www.solo-e.com/library/articles/marketing-basics/writing/are-you-writing-a-book-for-the-wrong-reasons--5219.shtml http://www.solo-e.com/library/articles/internet-marketing/email-marketing/your-three-step-plan-to-continuous-email-list-growth-and-engagement-part-2-of-3--5222.shtml Articles It’s been said before and it bears repeating; when it comes to those traditional three pillars of direct response marketing “the gold is in your list”. So, it pays to treat it like the treasure it is. Even though 100% coverage of customer email addresses might be unrealistic, we can certainly shoot for the high double digits; certainly upwards of 60%. And the good news is that acquiring the email addresses of customers – an audience that already knows and is engaged with you – is a lot easier than obtaining email addresses from prospects. Sun, 07 Mar 2010 19:32:07 -0400 http://www.solo-e.com/library/articles/internet-marketing/email-marketing/your-three-step-plan-to-continuous-email-list-growth-and-engagement-part-2-of-3--5222.shtml http://www.solo-e.com/library/articles/business-basics/business-planning/the-7-deadly-small-business-mistakes-you-must-avoid-5218.shtml Articles Why do so many small or solo businesses fail? Is it because the owners weren’t good enough at what they did? In most cases that’s just not true. Most of them were very skilled and talented in their area of expertise. So why do people continue to struggle without enough clients or income? Sun, 07 Mar 2010 19:27:28 -0400 http://www.solo-e.com/library/articles/business-basics/business-planning/the-7-deadly-small-business-mistakes-you-must-avoid-5218.shtml http://www.solo-e.com/library/articles/business-basics/business-planning/guide-to-buying-information-products-5217.shtml Articles I want to attempt to help you understand when to buy information products as well as which ones will work for you and which won’t so you can avoid throwing money away on one after the other and ending up no better than when you started. Sun, 07 Mar 2010 19:26:01 -0400 http://www.solo-e.com/library/articles/business-basics/business-planning/guide-to-buying-information-products-5217.shtml http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/you-gotta-leave-the-house--5213.shtml Articles The single fastest way to get clients and grow your business is to get in front of people and get in front of them IN PERSON! There is nothing like a one-on-one connection to build the know, like, and trust factor, as well as hold someone's captive attention. Mon, 01 Mar 2010 23:44:30 -0400 http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/you-gotta-leave-the-house--5213.shtml http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/words-to-use-and-words-to-avoid-5208.shtml Articles As a sales professional, you want to convey confidence and authority. You always want your prospect or your customer to see you as an expert in your field, as someone who is credible and someone who is knowledgeable. Sometimes, the words you use or the way you use them get in the way. What do the words that you use say about you? Sun, 28 Feb 2010 22:01:34 -0400 http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/words-to-use-and-words-to-avoid-5208.shtml http://www.solo-e.com/library/articles/personal-development/time-management/-chunk-your-time-5206.shtml Articles No matter what, there will always be 24 hours in a day. So why doesn’t that leave you with enough time to get everything done? Your to-do list is turning into a wish list, the family hasn’t seen you for weeks, and you’ve given up on sleep. Too much time is spent trying to cram in too many things, so how can you gain control of your time before it drives you crazy? Sun, 28 Feb 2010 21:28:20 -0400 http://www.solo-e.com/library/articles/personal-development/time-management/-chunk-your-time-5206.shtml http://www.solo-e.com/library/articles/personal-development/vision-goals-plans/7-simple-ways-to-change-your-mindset-about-money-from-lack-to-abundance-5204.shtml Articles There are simple but profound changes you can make regarding your thoughts on money. You won’t change your entire perspective on money overnight, but with persistence you can change your money thoughts to be your friends. Try some of these new thoughts on and see what shifts for you. It’s worth it! Sun, 28 Feb 2010 20:22:50 -0400 http://www.solo-e.com/library/articles/personal-development/vision-goals-plans/7-simple-ways-to-change-your-mindset-about-money-from-lack-to-abundance-5204.shtml http://www.solo-e.com/library/articles/personal-development/self-care/get-quiet-before-you-get-bigger-5196.shtml Articles Giving out online visibility and social media tips to someone who’s NOT READY for the business is like handing a highly charged 16 year old the keys to a Corvette. Not always the right mix… gas pedals tend to be engaged before brains. What happens? For some it’s a thrill ride to be remembered, but for many others it brings on anxiety and the risk of crashing. Here are 3 things you can start doing RIGHT NOW to recharge your Profitable Essence so you can step into the spotlight full, whole, and powerful when it's time. Sun, 28 Feb 2010 12:25:21 -0400 http://www.solo-e.com/library/articles/personal-development/self-care/get-quiet-before-you-get-bigger-5196.shtml http://www.solo-e.com/library/articles/personal-development/vision-goals-plans/are-you-crystal-clear-on-your-business-goals--5195.shtml Articles There are as many different ways to approach building and marketing your business as there are business owners. Even if your plan looks similar to someone else's the way you implement will be uniquely yours. It is all in the mindset and implementation. Sun, 28 Feb 2010 01:29:28 -0400 http://www.solo-e.com/library/articles/personal-development/vision-goals-plans/are-you-crystal-clear-on-your-business-goals--5195.shtml http://www.solo-e.com/library/articles/marketing-basics/sales/what-to-do-with-clients-who-delay-their-buying-decision--5059.shtml Articles So there you are with what seems like interested client. They called you up, expressed interest in what you have to offer, booked the consultation, seemed interested in getting together. But after your conversation, they disappeared into “I’ll think about it and get back to you.” land. What can you do to dramatically shorten the time between “I’m interested” and “I’m ready to buy.” Sun, 28 Feb 2010 01:05:30 -0400 http://www.solo-e.com/library/articles/marketing-basics/sales/what-to-do-with-clients-who-delay-their-buying-decision--5059.shtml http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/are-you-giving-away-too-much-for-free--5193.shtml Articles I’ll be the first to admit that I love what I do so much that I could do it for free. While it’s great to love what you do, all businesses are set up to create revenue and giving away the farm certainly doesn’t accomplish that goal. In this article, I’ll share how to check whether you’re indeed giving away too much for free (and what to do about it), plus a couple of surprising realities around giving away too much of your services for free. Sun, 28 Feb 2010 00:49:27 -0400 http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/are-you-giving-away-too-much-for-free--5193.shtml http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/how-to-consistently-get-clients-5191.shtml Articles As a small business coach, I see the question of how to sell services and how to consistently get clients more often than any other. In this article, learn the 5-part formula that creates clients and cash flow with unrivaled consistency. Sun, 28 Feb 2010 00:26:18 -0400 http://www.solo-e.com/library/articles/marketing-basics/marketing-planning/how-to-consistently-get-clients-5191.shtml