Solo-e.com Articles

4 Ways to Make Money from People Who Are LEAVING Your Site!

Tue, 26 Aug 2008 19:16:41 EST

Oh no... are people leaving your site without buying? Get used to it! In fact, an average of 99% of your first time visitors to your sales pages will leave without buying or even contacting you. But don't get upset. Get richer! Learn how.

Three Ways to Put Fresh Spins on Old Marketing Concepts

Sun, 24 Aug 2008 17:20:27 EST

Are you struggling to find a new twist on advertising or marketing campaigns? If you're a small business owner, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming. But never fear. Here are three ways to get those creative juices (and new ideas) flowing.

Five Tips to Make Your Marketing More Creative

Sun, 24 Aug 2008 17:15:34 EST

Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing.

Seven Reasons Why You Absolutely Must Get Creative With Your Marketing RIGHT NOW

Sun, 24 Aug 2008 17:02:44 EST

It's not your grandfather's communications model. Communications has drastically changed. Target markets are fragmented, customers have more demands on their time and they've learned to shut out the majority of marketing messages out there. The old ways of marketing don't work the way they used to. To succeed in the new communications model, you need every advantage you can find. And that includes harnessing your creativity.

Does Your Marketing Feel As Effective As a Dead Horse?

Sun, 24 Aug 2008 16:51:39 EST

It doesn’t matter how good your product is or how much you believe your target market NEEDS what you’re selling. If it’s not a good fit, it isn’t going to matter because they won’t buy. So the first thing you need to look at is this...

Systems = Freedom!

Sun, 24 Aug 2008 16:07:49 EST

I have a sticky note in my office that says "Systems = Freedom". I have become an avid fan of systems. I used to be rebellious of systems as though they would take away all my creativity and spontaneity. What I have found is that they give me the freedom to be creative, enjoy life and it keep me enjoying my business! Here are five reasons for you to embrace the idea of looking for and committing the initial time to develop systems.

Personal Branding - Do Your Marketing Materials Make Your Spine Tingle?

Sun, 24 Aug 2008 09:17:29 EST

Do your small business marketing materials, and the personal brand image you project make your spine tingle? Or, do they look like your eight year-old child designed them? If any of them give you shame, they're your “marketing package blunders”. Find out why you need to fix them, and get tips how. If you do, you’ll sell more of your products and services!

5 Overlooked Reasons Why You Must Charge More!

Thu, 21 Aug 2008 21:12:19 EST

There is a ritual to raising your fees. First, you tell yourself you can't do it. Then you begin to fantasize about what you would do with the extra money. Finally, you gulp, make your decision and take the plunge. What can help move you through these phases faster and easier is understanding that there are hidden, guiding principles to raising your fees.

Ending Entrepreneurial Overwhelm Once And For All

Thu, 21 Aug 2008 20:43:47 EST

Do you find yourself falling into the trap of focusing on what seems important, only to feel like you're missing out on creating the wealth, grace and ease you truly want from your business? Happily, the solution to this very common business problem is pretty simple. And, the good news is, it doesn't involve any complicated time management systems. So let's look at 4 simple tips that I personally use that will help you put the soul back into your day and more dollars into your bank account.

3 Simple Ways to P*ss Off Potential Clients

Thu, 21 Aug 2008 20:10:13 EST

If you've ever been around a 17-year-old (or been one yourself), you're likely aware of how effortlessly they can combine rudeness with a request for something from you. They're so focused on their own perspective in the relationship that you've become little more than a tool for getting what they want. So what does that have to do with marketing?

4 Steps to Increase Your Ezine Confirmation Rate by 50%

Wed, 20 Aug 2008 20:17:18 EST

One of the most frustrating “facts of life: if you are trying to make money online: a significant percentage of visitors who sign up for your double opt-in newsletter will never confirm. There are always going to be people who won’t confirm; you’ll never approach a 100% confirmation rate. But there are definitely steps you can take to improve your ezine confirmation rate significantly. Here are the four steps I took to raise my own confirmation rate by 50% in just 8 months:

Speaking to Groups

Tue, 19 Aug 2008 21:14:23 EST

To market yourself prepare a list of topics that you can speak on with relative ease to groups. Contact local organizations, charitable or for-profit groups and offer yourself as a public speaker for one of their upcoming meetings. Learn how.

Team 100 - Building Strategic Alliances

Tue, 19 Aug 2008 21:03:53 EST

In today’s economy, building strong strategic alliances will enable your business to gain a competitive advantage through access to your partner’s resources, including their knowledge, technologies and their people. Teaming with others will add complementary resources and abilities to your company and will enable those you are teaming with to grow more quickly and efficiently in the process. It is a WIN-WIN for both you and your partners.

Make Follow Up Calls - Schedule Complementary Consultation or Demonstrations

Tue, 19 Aug 2008 20:53:44 EST

For those individuals who have given you permission to contact them, you might want to use the following guidelines. Learn what marketing studies tell us.

20 Ways to Develop Loyal Customers for a Lifetime - Part 2

Tue, 19 Aug 2008 20:39:56 EST

Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. In today's competitive world of business, it is more important than ever to aim for more transactions with existing customers by using the power of customer follow-up and attention to good service. These twenty tips (in part 1 and 2) will help you in turning your existing customers into walking billboards for your business and loyal customers for a lifetime.

20 Ways to Develop Loyal Customers for a Lifetime - Part 1

Tue, 19 Aug 2008 20:32:10 EST

Detailed Directory of Article and Newsletter Submission Sites

Tue, 19 Aug 2008 20:17:58 EST

One inexpensive, yet very effective way, to promote your business is to be a published author. By writing books, eBooks, articles and eZines you can become known and build your brand. Once you write an eBook, article or eZine you can submit them to multiple places for acceptance. The more places you submit to the greater the likelihood of being published. So get going...

Got Website Visitors? 5 Steps to Get Them to Subscribe

Mon, 18 Aug 2008 19:48:35 EST

You've put a lot of investment into your website, and perhaps even more into various marketing activities to drive traffic to your site. And it's working -- your traffic numbers are up. You are halfway there -- now you need to turn those visitors into subscribers.

7 Marketing Lessons I Learned From the Muscleheads at Gold's Gym

Mon, 18 Aug 2008 19:22:23 EST

When I first joined Gold's several years ago, I didn't pay much attention to the "muscleheads" - the professional bodybuilders. But I've come to realize they can teach us a lot about marketing and business success. Here are 7 lessons we can all learn from.

Secrets of Low-Cost Marketing

Sun, 17 Aug 2008 18:04:40 EST

It's a dilemma that most small businesses and startups face: You must market and advertise, but you're strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you're an established company or a nascent

Marketing Rehab

Sun, 17 Aug 2008 18:00:35 EST

Madonna, Britney Spears, and now Amy Winehouse. What do they have in common? All three are memorable (for better or worse) music brands.

Make a Splash in Your Own Backyard - Local Marketing Tactics

Sun, 17 Aug 2008 17:57:32 EST

For most small businesses, all marketing is local marketing - as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities.

Why Your Personal Brand is More Public Than Ever

Sun, 17 Aug 2008 17:54:18 EST

One of the very first things you learn as a Guerrilla Marketing is that EVERY contact with your customers and prospects is marketing. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook - makes up your personal brand.

Five Quick Tips For Way Better Video

Sun, 17 Aug 2008 17:48:33 EST

Try to offer some interesting or unique content! To keep your viewer's attention, you have to deliver some value. Keep your videos short and compelling... Remember, we've all got IDD - Internet Deficit Disorder!

Twitter Me This - Five New Twitter Tips and Tricks

Sun, 17 Aug 2008 17:44:46 EST

Are you a Twitterholic or a Twitter newbie? Are you using Twhirl to update your Twitter tweets? Whether you're just dipping your toes into the water or diving in head first, there's no doubt that Twitter has become the latest darling of the social networking scene.

Double Your Income: How to Create an Electrifying Money Goal

Thu, 14 Aug 2008 13:07:32 EST

Would you like to double your income in the next year? If you’re like most soloentrepreneurs, the thought sounds attractive. But, then things start getting fuzzy about how you’re going to do that. In this article, learn about a 4-step strategy that’ll help you create the energy you need to take action, and double your income faster, and easier than you ever thought was possible!

The Millionaire Mindset

Thu, 14 Aug 2008 12:15:05 EST

Do you have a millionaire mindset? Ok, maybe you don’t want a million or think that’s too high a goal. That’s ok. The purpose of this article is to get you thinking about the way you think about money.

Why Are You Doing Everything Yourself?

Sun, 10 Aug 2008 20:20:16 EST

Are you spending all your time on the little stuff? Solo entrepreneurs sometimes find that their businesses aren't growing because they're simply not making enough time to do it! Learn how to make more time.

3 Simple Facts About Managing Your Budget And Cashflow Explained

Fri, 08 Aug 2008 13:24:26 EST

This brand-new article looks at one of the critical financial reports that you need to have in place for your business. I know that the thought of a Cashflow report sounds complicated, but it really isn't! I'll be sharing with you in 3 simple steps exactly what you can do to take charge of your budget and Cashflow!

How to Win Over a City of Strangers

Sat, 02 Aug 2008 14:39:10 EST

Performing a one woman show at a summer fringe festival has LOTS of lessons for platform builders, because ultimately it’s all about marketing. At the end of the day promoting a one woman show successfully really IS no different form building and promoting any platform. Learn how.

Your 5-Step Internet Sales Cycle

Sat, 02 Aug 2008 14:31:56 EST

When I meet people and they say they're going to start an "Internet business", I get worried. It's as if that's all they need to know -- not what they're selling or who their customers are. (I mean, when faxes first came out, did you hear people saying they were just starting a "fax business"? Not really.) The Internet is just one type of media that can sell for your business, and it follows a sales cycle like any other. It's not magic ... it's a process. But once you WORK that process, it CAN work like magic! Here's a look at the five basic parts of the Internet sales cycle.

Writing Better: Secret Tip Revealed for Writing Faster-Easier

Sat, 02 Aug 2008 14:14:53 EST

This writing tip will make writing a whole lot easier, faster, and more fun. This could change the way you write articles for the Web, for your ezines, your blog, for all sorts of marketing content.

What You Need to Know: CAN-SPAM Laws

Sat, 02 Aug 2008 14:11:49 EST

Anyone doing business online and using email for marketing needs to know about the CAN-SPAM laws.

Tune into What Customers Really Want

Sat, 02 Aug 2008 14:07:25 EST

Customer relationship marketing is powerful in theory, but troubled in practice. We need to take time to figure out how and why we are undermining our own best efforts.

Top Ten Tips to Get the Most "People-power" Out of a Trade Show or Networking Event

Sat, 02 Aug 2008 14:03:41 EST

Tips to follow to market yourself in tradeshows or any networking event.

The Dirty Little Secrets of Published Authors – Part II

Sat, 02 Aug 2008 13:59:34 EST

Procrastination is the common denominator of why authors don't complete their books. So how can an author overcome procrastination?

The Dirty Little Secrets of Published Authors – Part I

Sat, 02 Aug 2008 13:56:39 EST

The common denominator of unpublished authors is procrastination. The reasons aren’t unique; they are ubiquitous. The result is the same: another would-be author with plenty of talent and no book to show for it.

How to Use Speaking Engagements to Generate Referrals

Sat, 02 Aug 2008 13:23:23 EST

Public speaking is one of the most effective marketing strategy but many people don’t do it or do it ineffectively. Learn three ways to convert speaking into profit

6 Keys to Successful Entrepreneurship

Sat, 02 Aug 2008 13:19:45 EST

Learn 6 key strategies to make your solo entrepreneur business a success.

Joint Venture Business Partnerships: Why I Love Them and You Will Too

Sat, 02 Aug 2008 13:15:46 EST

Learn how joint ventures can assist you with success for your business.

How to Use Publicity to Build Your Platform

Sat, 02 Aug 2008 13:09:25 EST

Whether you want to build your business, position yourself as an expert, or get a book deal, great exposure is key. When you get high-quality publicity, you get instant credibility and expert status.

Getting High Caliber Publicity is Cheaper and Easier Than You Think

Sat, 02 Aug 2008 13:05:09 EST

One of the best business building strategies is with publicity. Here are five of the many ways to attract low-cost, high-quality publicity. Enjoy the instant credibility and business growth.

How to Use the Peak-End Rule in Marketing

Sat, 02 Aug 2008 13:00:57 EST

In 2002 psychologist Daniel Kahneman won the Noble prize in economics for his Prospect Theory. I admire how he has applied psychology principles to business, and would like to share one theory with you: The peak-end rule.

How to Use Metaphors for Powerful Marketing

Sat, 02 Aug 2008 12:54:20 EST

How can you use the power of metaphors in your marketing? There are several ways. Here are a few.

The Psychology of Marketing

Sat, 02 Aug 2008 12:50:37 EST

Marketing is all about psychology—both the psychology of you, the marketer, and your prospect, your potential client or customer. Here are some tips to using the psychology of effective marketing to build your business and improve your customer relationships management.

What To Do When A Client Wants To Quit

Sat, 02 Aug 2008 12:00:37 EST

Out of the blue, one of your clients wants to end their relationship with you. Shaken, your emotions suddenly go careening on a roller coaster ride, beginning with disbelief, making a quick stop in anger, then settling into a knot of panic in the pit of your stomach at the thought of all that lost income. But do you really have to settle for losing a client? Probably not. Here are 4 simple tips to support you if this situation should happen to you!

Ten "New Rules" for Successful E-Newsletters

Thu, 31 Jul 2008 21:50:30 EST

A cleverly crafted headline (or subject line for email) will determine whether or not your email gets opened and read. Here are ten "new rules" that are shaping effective ezine content today.

Searching For Clients? Search Like They Do

Thu, 31 Jul 2008 21:47:04 EST

It makes you wonder how anybody searching on Google or Yahoo ever finds anything useful. If you are a professional and want clients to find your website, you have to know what key words your potential clients are using in their searches. You have to put yourself in the shoes - or rather the brain - of your potential client.

Searching for Clients? How to Research Using Keywords

Thu, 31 Jul 2008 21:41:35 EST

How to do research for your own website, web pages and blogs. Using three or four versions of the keywords you think your potential clients would use, find out where you are coming up in the results.

Ready to Snap: Crazy, Busy and the Lure of Modern Life

Thu, 31 Jul 2008 21:35:52 EST

Are you too busy? Are you always in a hurry, juggling work and family tasks like balls in the air? Are you ready to snap?