Monthly Blog Archives: April 2006

Fear of Success
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

In a recent post on the Book Yourself Solid blog, Lisa Wilder challenged us to share our biggest personal challenges that get in the way of our business success.

I’d have to say that mine is fear of success.

Before I read Lorraine Cohen’s article on the subject of fear, I thought what I was most afraid of was failure. And I certainly still have that fear, too. But I’ve realized that fear of success is holding me back even more.

One of the tenets of the Law of Attraction is that you get what you focus on. And so envisioning success, and taking inspired action accordingly, will get you success. Except that I’m stuck worrying about what I will be like when I’m successful — will I forget what it is like to be like I am now, still trying to figure it out? Will I become a jerk who thinks she’s somehow better than those less successful? Will success/money/having it all change who I am?

My logical mind says of course not. I didn’t change as a person when I went from successful corporate advisor to unemployed. And so why would I change as I move the other direction? Of course emotions, especially fears, are seldom logical.

Although I think it did help to at least write about it here…

What are your fears?

Tags: [fear], [success], [personalchange]

By Terri Zwierzynski

Self employed survival correlated with tax deductions
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

A new Small Business Administration study released today found that when the deductibility of health insurance premiums is increased, the survival of self employed businesses increases.

Well, duh!

Anything that puts dollars on the bottom line of a solo business is going to increase the odds of success. And they needed a study to confirm that? Jeesh.

Solo entrepreneurs (in the US) that can legitimately employ their spouse at least part-time can do even better — deduct their premiums AND medical expenses — through a tax “feature” known as section 105. Here’s a chance for little companies to finally get the breaks usually reserved for the “big boys”!

Tags: [medicalreimbursementplan],[self-employed],[taxes]

By Terri Zwierzynski

Putting the shine on your attraction niche
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

This past week, I’ve been reminded again why defining your niche is so important — and how worrying about “the competition” just gets in the way.

We’ve been having this lively discussion on the Multiple Streams of Coaching Income membership mailing list. Early in the discussion, I noticed the way another coach was describing his niche made it sound an awful lot like MY niche. (I even got sucked into the competitive-thinking vortex for a few moments — yes I KNOW better but old MBA habits die hard!)

Then as the discussion progressed, the other coach started using a few phrases to fine-tune his description, that just didn’t feel right to me. “That’s not how I would describe it!” The difference? As the conversation went on, he got bolder in his language — and closer to the real passion he feels for his niche. And, more attractive to his niche.


Old-hat? Sure. But somehow, every time I get that old hat out and buff it a little, it gets a little more shiny.

It’s not about the business – it’s about the lifestyle.

By Terri Zwierzynski

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