You know that having a double opt-in* process for your newsletter/ezine list is the “best practice”. Several reasons:
- less chance of being called a spammer by someone who doesn’t remember filling in the form (or because someone else filled out the form with their email address)
- fewer bad email addresses in your list
- some mailing list delivery services require it!
BUT–sometimes your subscribers don’t click that link they receive from you in the confirmation email. And so you lose 10, 20, even 50% of your “subscribers”. Arghh!By Terri Zwierzynski