Monthly Blog Archives: May 2006


Improving your double opt-in rates
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

The dilemma:

You know that having a double opt-in* process for your newsletter/ezine list is the “best practice”. Several reasons:

  • less chance of being called a spammer by someone who doesn’t remember filling in the form (or because someone else filled out the form with their email address)
  • fewer bad email addresses in your list
  • some mailing list delivery services require it!

BUT–sometimes your subscribers don’t click that link they receive from you in the confirmation email. And so you lose 10, 20, even 50% of your “subscribers”. Arghh!

By Terri Zwierzynski


The costs of operating from fear
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

Yesterday, I received a “security notice” for a piece of software I use. Some vulnerability existed that would allow someone to upload malicious code…yada, yada, yada.

So I dutifully clicked the link to get the update. As I read the details, I realized that the chances of harm to the site from this “vulnerability” were ridiculously small — so small that the time I would spend downloading the update and installing it was likely to be a complete waste of time. How many other times have I wasted hours, even days, putting various measures in place to prevent something from happening, when the likelihood of any loss was very small?

By Terri Zwierzynski

Search
Generic filters
Match phrase exactly
Search in title
Search in content
Filter by Custom Post Type
Posts
Articles
Self-Studies
Free Templates