Monthly Blog Archives: May 2006

Improving your double opt-in rates
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

The dilemma:

You know that having a double opt-in* process for your newsletter/ezine list is the “best practice”. Several reasons:

  • less chance of being called a spammer by someone who doesn’t remember filling in the form (or because someone else filled out the form with their email address)
  • fewer bad email addresses in your list
  • some mailing list delivery services require it!

BUT–sometimes your subscribers don’t click that link they receive from you in the confirmation email. And so you lose 10, 20, even 50% of your “subscribers”. Arghh!

By Terri Zwierzynski

The costs of operating from fear
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

Yesterday, I received a “security notice” for a piece of software I use. Some vulnerability existed that would allow someone to upload malicious code…yada, yada, yada.

So I dutifully clicked the link to get the update. As I read the details, I realized that the chances of harm to the site from this “vulnerability” were ridiculously small — so small that the time I would spend downloading the update and installing it was likely to be a complete waste of time. How many other times have I wasted hours, even days, putting various measures in place to prevent something from happening, when the likelihood of any loss was very small?

By Terri Zwierzynski

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