The adage says that it is five times more expensive to get a new client (or customer) as it is to keep an existing client. So is there a formula for improving your client retention?
Alas, no. The answer will be different not just for different professions, but for each of us as individuals. Why? Because assuming that the quality of your product or service is good, what keeps people coming back is the relationship. And the elements that make your relationship with your clients special is as different (and special) as you are!By Terri Zwierzynski