Monthly Blog Archives: June 2006


Client retention
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

The adage says that it is five times more expensive to get a new client (or customer) as it is to keep an existing client. So is there a formula for improving your client retention?

Alas, no. The answer will be different not just for different professions, but for each of us as individuals. Why? Because assuming that the quality of your product or service is good, what keeps people coming back is the relationship. And the elements that make your relationship with your clients special is as different (and special) as you are!

By Terri Zwierzynski


Reuse, recycle, redistribute…
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

I think that as conscientious Solo Entrepreneurs, we tend to think that creating a new product means starting from a blank sheet of paper. Kind of like baking from scratch, rather than from a box.

I don’t know about you but cake from a box is mighty fine to me!

By Terri Zwierzynski

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