Monthly Blog Archives: August 2006


An Affiliate’s Quandary
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

My relationship with members of Solo-E relies on trust. As does any solo business with it’s customers. And so I was dismayed last week to find that I had inadvertently done something that could betray that trust.

You see, at Solo-E I only recommend services and products and people I trust. I, or someone on Team Solo-E or occasionally a trusted colleague, reviews every article, ebook, and program. And we attend at least one teleclass from all of our teleclass leaders.

By Terri Zwierzynski


5 Simple Ways to Improve Ezine Signup
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist
  1. Give your ezine a catchy name. It might be related to your tagline, motto, a clever wordplay on your name, etc. Just something more than “John Doe’s Newsletter”.
  2. Add a link to a sample ezine. Now that your newsletter signup box appears on all (or most) of your website pages (right??), it’s easy to add a link to one of your issues, so folks can see what they’ll be getting. At Solo-E.com, we always post the latest newsletter at the same url, and use that as our sample.
  3. Ask for the bare minimum info. Asking for folks’ phone numbers, snail mail addresses, and other personal info can turn people off. You can go to the extreme and ask just for the email address, but I recommend also asking for the first name so you can personalize your emails.
  4. Optimize your privacy statement. It should be right in the newsletter signup box — a statement that assures folks you aren’t going to sell their addresses, etc. Chris Knight has an excellent tutorial on what words work best — and what to avoid. I also suggest adding a link to your complete privacy statement.
  5. Add a graphic. This could be a cover shot for the newsletter itself, a view of the freebie, a photo of you, etc. (Note: If your audience won’t automatically understand that your ezine is electronic and might misinterpret a cover as meaning it is a physical newsletter, you might need to add a disclaimer.)
By Terri Zwierzynski


You can’t leverage what you don’t have
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

"I’m starting my own business. I don’t have any money — I need income right away. Can you help me?"

<sigh>

This scenario is all too common, and a bit sad. There are all sorts of get-rich-quick schemes out there that lull us into thinking it is possible to make ridiculous amounts of money right away, with miniscule investment, working just a few hours a day.

It just ain’t so.

By Terri Zwierzynski

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