One of the main attractions of being a Solo Entrepreneur is the chance to work for ourselves. After all, many of us spent too much time in the corporate world doing what someone else wanted us to do, dealing with the politics, and doing things not because they were good for the company or its customers, but because it made us look good at raise time. And we hated that, because it sometimes turned us into a kind of person that we really loathed — a very different person than who we were (or wanted to be) in real life, with our family and friends.
Which is why it is startling to me when I see another Solo Entrepreneur (or myself!) falling into some of those same traps we sought to avoid! Here’s three ways this can happen, and what we can do about it.