Monthly Blog Archives: September 2006


Niche and the Search Engine Optimization Game
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

You may have seen those internet marketing “programs” that specialize in helping folks develop “niche web sites”. The premise is to search out keywords and keyword combinations that get a lot of hits, but don’t have many websites serving that niche. Viola’, you’ve found a lucrative niche.

This approach makes me cringe.

By Terri Zwierzynski


The Myth of Working For Ourselves
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

One of the main attractions of being a Solo Entrepreneur is the chance to work for ourselves. After all, many of us spent too much time in the corporate world doing what someone else wanted us to do, dealing with the politics, and doing things not because they were good for the company or its customers, but because it made us look good at raise time. And we hated that, because it sometimes turned us into a kind of person that we really loathed — a very different person than who we were (or wanted to be) in real life, with our family and friends.

Which is why it is startling to me when I see another Solo Entrepreneur (or myself!) falling into some of those same traps we sought to avoid! Here’s three ways this can happen, and what we can do about it.

By Terri Zwierzynski

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