Monthly Blog Archives: November 2006


Niche…it’s so much more than just a target market!
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

When I was starting out as a Solo Entrepreneur, I had what now seems like a rudimentary understanding of what niche was. In fact, in my mind, a niche was pretty much the same thing as a target market. So much for what I learned from my MBA!

By Terri Zwierzynski

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