Monthly Blog Archives: September 2007

How Not to Write a Press Release
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn’t want me writing for him anymore.

Another writer, a friend of mine, got the account and life went on.

By Michele Pariza Wacek (Michele PW)

How to spot a poor customer in 5 minutes or less
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

Customer buys product. A sale is offered a week later. Said customer asks for a reduced price on the already-bought product — essentially, a partial refund (even though they are delighted with the product).

Because we are caring people, we are torn. On the one hand, you sympathize with the customer; you may also not want to alienate them as a future customer. On the other hand, dammit, that product is worth what was paid and a sale is a sale because it is only offered for a defined, limited time.

By Terri Zwierzynski

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