Monthly Blog Archives: November 2007

Excellent email deliverability tips from MarketingSherpa
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

Open access only until Nov. 13! Includes advice on how to get more subscribers to actually READ your ezine (and not from their “junk” folder!) PLUS invaluable up-to-date “how to whitelist” instructions for 10 common email receivers including Blackberry’s that you can copy directly for your own website.

If you’re reading this after Nov. 13, I’ve posted the whitelisting instructions at Solo-E. Feel free to copy the contents of
this page and use it on your website!

By Terri Zwierzynski

Long vs. short subscribe forms
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

“Keep your subscribe form as short and simple as possible.” I’ve seen this advice a score of times, in various ebooks and articles. Most websites I encounter follow this mainstream advice (as does Solo-E).

So I was a bit surprised when I signed up for the Get Entrepreneurial newsletter, and was confronted with a form that asked for my gender, industry, year of birth and country. That’s a lot of information! Curious, I wrote the website owner to ask about their strategy — and got a lesson in turning conventional wisdom on its head.

By Terri Zwierzynski

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