MarketingSherpa recently asked its members for stories about significant marketing lessons learned in 2007. The results aren’t available yet, but I thought I’d share my own response with you.
The Power of Metrics
One of my goals at the beginning of the year was to increase Solo-E traffic, and thus subscribers. I’d noticed that many of my colleagues were focusing on search engine traffic; so, assuming this would also be a good strategy for me, I spent months learning and applying SEO tactics. The results were pretty successful — traffic increased 80% over a 6-month period.