Packaging your knowledge, skills and methods and giving it away for free is a wonderful way to market your business. So how do you give it away effectively and profitably?
- Use multiple channels and formats. For instance, give away information on your blog, in articles posted on other sites, in free giveaway ebooks, in audio teleclasses and excerpts.
- Get something in return when possible. Encourage blog visitors to sign up for blog updates via email. Put a subscription box to your newsletter on every page of your website (particularly where you post your newsletters, etc.) For bigger “chunks” of information like ebooks and audios, require that they sign up for your newsletter to get these freebies. In ebooks, make a link to your website prominent at the bottom of each page.