Monthly Blog Archives: April 2008


Five Ways To Give Away Your Expertise Profitably
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

Packaging your knowledge, skills and methods and giving it away for free is a wonderful way to market your business. So how do you give it away effectively and profitably?

  1. Use multiple channels and formats. For instance, give away information on your blog, in articles posted on other sites, in free giveaway ebooks, in audio teleclasses and excerpts.
  2. Get something in return when possible. Encourage blog visitors to sign up for blog updates via email. Put a subscription box to your newsletter on every page of your website (particularly where you post your newsletters, etc.) For bigger “chunks” of information like ebooks and audios, require that they sign up for your newsletter to get these freebies. In ebooks, make a link to your website prominent at the bottom of each page.
By Terri Zwierzynski


Marketing Strategy: Give Away What You Know (and Lots of it!)
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

One of the best ways to generate more income is to stop selling your expertise by the hour. Your expertise — knowledge, skills, methods — are your most valuable assets. By taking your expertise and packaging it in various forms, you can sell your expertise 24/7/365.

So if your knowledge, skills and methods are your most valuable assets, why in the world would I suggest that you give it away as a marketing strategy??

By Terri Zwierzynski


10 Steps to a Great Support Team (Part II)
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

In Part I of this series I shared five critical elements of setting up a good working relationship with your support team — getting things off on the right foot. Now I’ll share my secrets for building and strengthening the relationship over time.

  1. Pay on time! If the terms say pay within 10 days — why not pay in five? Your support team is the lifeblood of your business — what better way to let them know you appreciate and value their contribution?
  2. Put away the fine-tooth comb. If you’ve done a good job of hiring a team member, you don’t need to fuss over how many hours for this or that. If you don’t trust them, you shouldn’t have hired them.
By Terri Zwierzynski


Quick Tip for Using Bonuses to Get New Clients
Admin Text-Only Editing - Text Only Admin

Ever wonder why someone as wealthy as Oprah cares about getting that special “free gift with purchase” offer at the department store makeup counter? You know, the one that includes the bright coral lipstick that doesn’t look good on anyone!

Because getting something for free feels good and smart business owners know that ALL buying decisions are based on emotion (with logic backing up the decision so it makes sense to the left side of our brain).

By Admin Text-Only Editing


Crap (Ugh…I Mean “Stuff”) I Don’t Do In My Business
Admin Text-Only Editing - Text Only Admin

Want to know what I DON’T do in my business so that I can focus on making a high 6-figure income?
For starters, I don’t answer emails sent in from my site. I don’t update my website myself anymore (this one was hard for me to give up because I love fiddling with my site!). I don’t pay bills, run to get the mail, do my own scheduling or do my bookkeeping.

By Admin Text-Only Editing


10 Steps to a Great Support Team (Part I)
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

Four years ago this month, Solo-E hired its first contractors: 3 fabulous VAs. Between them they handled the details of hundreds of items of content for the website, scores of newsletters and uncounted correspondence with subscribers and clients. Two of them still work for me (the third took time off with her third child and is now pursuing a career in financial planning!)

By Terri Zwierzynski


Quick Way To Add Big Bucks To Your Business
Admin Text-Only Editing - Text Only Admin

I’m so excited! One of my clients just updated me that she already has her first paid Master Mind program half filled! A Master Mind is when a group of like-minded people meet in person or on the phone to brainstorm ideas, share what works, and hold each other accountable to taking massive action. I nearly tripled my income last year thanks to not only being in a Master Mind program but offering them to my clients as well.

By Admin Text-Only Editing


1 Quick Way to Help Get Your Business Well Into 6-Figures
Admin Text-Only Editing - Text Only Admin

Ever noticed how much time it can take you to get anything (and everything!) done in your business? Well, that time is also costing you BIG TIME by distracting you from working on creating profitable offers, relationships and opportunities. One quick trick that can make a real difference to your bottom line is to cut the amount of time you give yourself for a project in half.

By Admin Text-Only Editing

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