“You can lead a horse to water, but you can’t make them drink.” True. But you can surely increase your chances if that horse is thirsty in the first place!
You want your website visitors to be thirsty, too. Getting lots of traffic isn’t the point; you need traffic that is potentially interested in what you have to offer, and hence willing to subscribe. In online marketing, building a responsive list is how you are going to make money. It’s also the most time-intensive task, but extra effort spent on this step will also pay off handsomely.By Terri Zwierzynski