Yearly Blog Archives: 2008

What Happened to You? Tips on Using Bad News in Your Copywriting
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

One of my friends recently sent me a link to a sales page. This person (who shall remain completely nameless) was having a sale. The reason behind the sale? For the second time this year, they had experienced a natural disaster which had destroyed their living room. (Then even had photos of the destroyed room on their site.)

Now, I’m all for having a reason for a sale. I think having a reason for why you’re knocking the price down or adding an extra bonus makes it that much more compelling for people to actually buy.

By Michele Pariza Wacek (Michele PW)

Blog vs Ezine? How To Choose For Your Solo Service Business
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I often read debates on forums about whether you should have just a blog or just an ezine, with questions like,

“I currently publish an ezine and a blog, but I’m thinking of dropping the ezine and going with just the blog.”

My answer… you need both!

And here’s why:

Creating a blog post is much easier to do than going down the whole ezine publication route; however, as you do not know who is reading your blog you cannot begin to build a relationship with the reader in the same way you can when publishing an ezine.  Therefore you are missing out on building the like, know, and trust factor that is so important for a solo service business owner.

By Admin Text-Only Editing

The “Mega” Calendar and His Not-So-Little Buddy
Sandra P. Martini - Business Growth & Marketing Expert

In preparing my marketing plan, there are two things I absolutely, positively can’t live without: a large 2×3′ year-at-a-glance write on wall calendar and a 22×17″ month-at-a-glance desk calendar.

I purchase both from Staples for a total of around $30 and use them together to plan out my year, month, week and day.

By Sandra P. Martini

Will Your Information Product Really Sell?
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When I’m coaching clients on how to make information products I often hear, “You know, creating info products sounds great but I’m not sure it will work for me.” Or, “Others are already an expert on this topic, so why would anyone buy from me?”

If you’ve found yourself thinking these same thoughts then let me reassure you, nothing could be farther from the truth.

Creating information products is still the most powerful way to position yourself as an expert, build passive revenue and open up a world of new opportunities for you both professionally and personally.

By Admin Text-Only Editing

How Do You Feel Right Now?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

How are you doing right now? Are you nervous about what’s going on? Or are you focusing on your own business and moving forward?

Let me tell you how I’m doing. I fluctuate between feeling nervous to feeling strong and confident.

Why am I nervous? Because this feeling of negativity is so pervasive. You’re bumping into it every time you turn around. To be honest, it’s an uphill battle to NOT let it affect you. The closest I’ve ever experienced anything like this in my 10 years of business ownership was after 9-11 when my business imploded for 4 months. In retrospect, that actually worked out okay for me because in December both my beloved grandma and my beloved first dog, Amber, died 2 weeks apart, and I was a mess for two months. (Because Amber died I ended up getting Nick the following February, so maybe it was all supposed to happen that way.) But I digress.

By Michele Pariza Wacek (Michele PW)

Are You On My Sticky Note?
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In my home office, affectionately known as the Joyful Empire Creative
Studio, I set up a special inspiring area in the studio.  It’s in the
corner of my office/studio, which in the Feng Shui world, is known as
my Wealth & Prosperity corner. My Friend, Evana Maggiore
came to visit a month ago and pointed out
that my Wealth and Prosperity corner was empty.

Well, I don’t know much about the bagua map but I do know
about my energy and I knew that I couldn’t have the Wealth &
Prosperity area of my office empty!  I shared this philosophy with my
husband, Marc, and he was on board – we needed to create an inspiring
corner for even more prosperity, abundance and wealth to flow!

By Admin Text-Only Editing

Strategic Marketing Sandy Style
Sandra P. Martini - Business Growth & Marketing Expert

My Strategic Marketing Sandy Style program is designed to deliver a high level of accountability and support along with *specific* action items so you take immediate, consistent action in getting exposure, building your list and creating more revenue in your business.

This Program is designed to create the perfect mix of mentoring, motivation and support with customized concrete action steps as follows:

By Sandra P. Martini

The Miracle of Giving
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I want to share an inspiring story from my friend, Sam. He has some friends – Sofia and her daughter Erica. Sofia works hard as a librarian and her husband is a truck driver. Erica just graduated from high school and wanted to go to college. She could not afford a college far away so she decided that she would start at a local junior college. Erica is a smart girl and did very well in high school, so it was not a matter of her grades holding her back, it was finances.

She signed up for some classes and was excited to go. The problem was that she could not find a way there. Her father was on the road and her mother needed the only car they had to get to work. The family was strapped and just could not afford another car. Erica was willing to work a job to pay for gas and insurance but just did not have the initial money to invest in even a small used car. All of the available funds she had went to paying for her school supplies and books.

By Admin Text-Only Editing

And now just for fun…
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

Linda Dessau tagged me in her blog post! She shared seven unusual things about herself and then challenged me (and six others) to do the same! And although this blog is usually all about building your solo business, what good is it being a solo entrepreneur if you can’t have some fun, too!?

By Terri Zwierzynski

Will You See It as a Big Opportunity or Will You Throw In the Towel?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

I’m at the Dan Kennedy’s Info Marketing Summit, and the first presentation this morning was Dan talking about how info marketers should respond to this economy.
His view is the economy has changed…for the long haul. It’s not going back to what it used to be any time soon. We’re in a recession and it’s where we’re going to stay.
However, he also said this is the very best time to make money and find new opportunities. Because a lot of businesses are either going to give up or simply muddle along, not taking advantage of what this economy could give them. If you’re committed to being successful, this could be your time to shine.
It’s an interesting thought. A recession could be a gift. It could teach you how to be a better business person so not only you succeed during the recession but you’re then positioned for mega-success once the recession is over.
What are your thoughts? Are we really in a recession or will the economy bounce back quickly? And if we are in a recession, how do you think we should view it?

By Michele Pariza Wacek (Michele PW)

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