Monthly Blog Archives: June 2009

Building a Fan Base
Marnie Pehrson - Bestselling Author, Business & Marketing Consultant

In this video Lisa Rae Preston and I discuss how to create a thriving fan base that gobbles up everything you have to offer. It examines the success of romance novelist Marcia Lynn McClure and her old fashioned romance novels as an example of personality driven marketing.

By Marnie Pehrson

Why Do You Need Office Organization Systems?
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If you’re struggling in your business; it isn’t growing as fast or in the way you want it to, you’re feeling overwhelmed, frustrated, or just plain disillusioned with the whole solopreneur lifestyle, then I can guarantee you that the problem isn’t:

  • a lack of clients
  • a lack of subscribers to your list
  • or a lack of business know-how

The problem is simply a LACK OF SYSTEMS.

Without systems in place you will very quickly become overwhelmed and frustrated, and be left wondering if your business is ever going to succeed!  No matter how hard you try you can never seem to get organized and clients/projects/work (you name it) are slipping through the cracks.

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Wonder Woman Wannabe?
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Belief is such an important part of the Law of Attraction. Belief begins with believing in yourself. Sometimes it can be hard believing in yourself. There have been those giving you feedback all your life. Some of the feedback has been positive and some not so positive. Not everyone can give good constructive criticism, not to mention those who are just mean and say things to hurt others.

While you may have left your baggage behind, some scars and pains will not fade so easily. Even if you can let the events from your past go, they still can affect the way you are and the way you think. Your self-image is often shaped by the outside world. It is hard to escape because most of us see ourselves through others eyes.

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Office Organization: 5 Steps to Setting Up Your Core Systems
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For many solopreneurs they think that once they’ve set themselves up in business it’s all about marketing, marketing, marketing.  But there’s one very important piece of the puzzle you need to have in place before you start your marketing … and that’s your managing.

Building a successful long-term profitable business isn’t about “marketing” your business, it’s about “managing” your business – the marketing comes once you have your management systems in place… this is a really important concept, and once you’ve got to grips with this, marketing becomes a whole lot easier!

By Admin Text-Only Editing

Can You Be Friendly to Your Competition?
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Have you ever heard the old adage “Keep your friends close and your enemies closer?”

In business, you stand a better chance for survival if you can find ways to work cooperatively with your competition. It sounds crazy and counter-intuitive but it’s actually really smart.  Once you have a sense of your uniqueness, then the threats of competition diminish. Your competition could become one of your best sources of referrals if you play your cards right.

Check out that piece of advice and the other tips I have for building a strong social networking referral network in Tip #3 of “Why Social Networking: 4 Remarkable Strategies to Grow Your Business, Expand Your Referral Network, and Increase Your Visibility”

By Admin Text-Only Editing

Does Your Money Sign Say “Do Not Disturb”?
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You’re set and ready to grow your small business: you’ve packaged your product and service offerings, your marketing strategies are rolling out, and you’re excited about the transformation you’re going to help your clients achieve.

And yet, you feel stuck. The money isn’t coming fast enough. You don’t even want to admit this, because “it’s not about the money” – so you hesitate to acknowledge how frustrated you really are. What in the world is wrong here?

It’s possible that your “money sign” – or the money vibration you’re putting out in the world – might be saying “Do Not Disturb.”

By Admin Text-Only Editing

4 Top Tips to To Keeping Your Newsletter on Track
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Whether your newsletter is a weekly, monthly or quarterly commitment it’s important that you have a plan for keeping the production flowing.  Your subscribers need to know that you will deliver exactly when you say you will, otherwise you will be in danger of appearing unreliable and not doing what you said you would.  Remember:  as a solo service professional it’s important to build the like, know, and trust factor, and getting your newsletter out on time, every time, is one of the ways in which you achieve this.

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When Is The Right Time to Start a Business?
Marnie Pehrson - Bestselling Author, Business & Marketing Consultant

Should you start a business if you’re having a hard time putting food on the table? Can you build a business while working another job? Is there a way to make instant riches online? Find out the blunt and honest truth in this 3rd video I did with Lisa Rae Preston.

By Marnie Pehrson

Tip: Make ’Em Laugh
Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

Last night I joined a few hundred people at a rally in Palm Springs, CA to protest the California Supreme Court ruling upholding Prop 8. Out of about a half dozen or so speakers — all who had great things to say — there were two that really stood out and captured the full attention of the audience.

One was a high school girl who gave a fiery and heartfelt speech (that girl has a real future in politics) and the other was a fellow who was just plain funny. I was reminded that we seem to learn more and retain more of what someone is saying when they make us laugh.

By Marty Marsh

Is Your Expertise Stale or Up to Date?
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In my dream universe, you go to one 15 minute Awesome Abs class (only 1, only once) and for the rest of your life you have fabulously fit abs.

In my dream universe, you clean your house once and you never have to take out the vacuum or the dust rag again. It stays clean.

Such is life in my dream universe, but here on planet Earth we need to be consistent and keep at things.

Your expertise is no different, even if you’ve achieved the status of Recognized Expert. If you don’t keep your expertise up to date and relevant, then you risk being looked at as passe or out of date.

By Admin Text-Only Editing

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