Monthly Blog Archives: August 2009

Paint & Makeup are doing it — are you?
Sandra P. Martini - Business Growth & Marketing Expert

While watching a bit of tv this weekend, I noticed that everyone’s jumping on the “do once, get maximum results” bandwagon:

1. A commercial for paint which does the work of paint and primer so you have to put on less coats.

2. Yet another commercial. . .this one for makeup which does triple duty as coverup, moisturizer and sun protection.

So let me ask you. . .is your work doing at least double duty?

Are you repurposing everything you do for AT LEAST one other thing which brings results in your business?

Your articles…are they also your teleseminars? Your free report giveaways? Your videos? Your tweets and posts?

By Sandra P. Martini

Starting Your Own Coaching Business – Start with Telling Your Story
Admin Text-Only Editing - Text Only Admin

I teach my clients the power of telling their own story as they start their own businesses, with this phrase: Your Truth will Set Them Free. This is one of the biggest neon light mistakes that I see helping professionals make.

They believe that this has nothing to do with them. “I need to focus on the clients and what the clients need. I need to make sure that I’m looking at their problems and their struggles and I’m working towards it.” They don’t tell their stories.

There’s nothing that I hate more than going to someone’s website or reading their marketing materials and reading a bio. Everybody says, “But I’m supposed to have a bio on my website. I’m supposed to have an ‘About Me’ on my website.”

By Admin Text-Only Editing

The Secret to What to Say on Twitter
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

What to write in Twitter? Lots of new tweeps and even veterans ask this question. Should I tell people I had chicken salad for lunch? Should I only write about business? etc.

The answer to that depends on how you want to use Twitter. If you prefer to connect with people only professionally, then only tweet about business stuff. If you’d like to connect on a more personal level occasionally, then tweet about personal stuff and respond to other’s personal tweets. The more you do whatever you are comfortable with, the more your tweeps will respond in kind.

Ho hum. So what’s the real secret?

By Terri Zwierzynski

Black Hat Marketing Vs. White Hat Marketing
Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

I’m sad to report that there are many, many marketers out there who are making their living in unscrupulous ways. They are typically very successful financially — something we all want to be — but I’ll venture to guess that those people are not happy and that most folks really don’t like them. (I also believe that, eventually, karma will catch up with them.)

These are the people who lie, cheat and sometimes steal to get what they want out of you, the consumer. That’s usually your dollars and cents and they really don’t care how they get it — nor what they say or do — so long as that money goes from your bank account into theirs.

I call that kind of marketing, Black Hat Marketing. Remember the Westerns of long ago? You could always tell the good guys from the bad guys by the color of their hats — even with the sound off. The good guys were wearing white hats and the bad guys were wearing the black ones.

By Marty Marsh

Finding Time Boundaries in Times of Stress and Times of Calm
Paula Eder - The Time Finder Expert, Founder of Finding Time

Establishing and maintaining your time boundaries is a challenge anytime – and when you are under stress, it can be even more difficult. During stressful times, time boundaries are extremely useful. They help you to maintain your energy and find the space to breathe and reflect – and thereby be more efficient and effective as you manage whatever is on your plate.

And yet, during times of calm, time boundaries are equally important. It’s during these periods that the boundaries you establish, and the time choices you make, are proactively shaping your quality of life and helping you to embody your values in your moments.

By Paula Eder

Small Business Marketing – A Different Look at Understanding Your Niche
Admin Text-Only Editing - Text Only Admin

You typically hear in many marketing circles that the first thing you need to do is identify your niche. This terminology of a ‘niche’ doesn’t work for me because it feels very much like, “Find a group of people to sell to.” I’ve found a better way to identify these people is to ask, “Who needs me most?”

When you look at who needs you most and you can recognize what your ideal client is, it’s very important for you to be aware that you shouldn’t work with everyone.

I was once at a networking group and someone asked this gentleman, “So who’s an ideal client for you?” and he answered, “Anyone breathing.”

By Admin Text-Only Editing

Ethical Marketing: Create a Meaningful Vision for Your Business and Your Clients
Admin Text-Only Editing - Text Only Admin

I want to encourage you to create a meaningful vision for yourself and your business.

James Allen has a great quote where he says, “For true success, ask yourself these four questions.” These are actually the four questions I would like you to use in creating a vision for how you’re going to launch your business. If you’ve had a business and you’re looking at revamping and revitalizing it, ask the same questions. They’re very powerful for someone just starting or for someone who’s looking to go to the next level.

James Allen’s quote is “For true success, ask yourself these four questions: Why? Why not? Why not me? Why not now?”

By Admin Text-Only Editing

How to Create the “VIP Experience” for Your Clients with a Welcome Packet
Admin Text-Only Editing - Text Only Admin

When you start working with a new one-on-one or high-end client you want to set the scene for your relationship together and make them feel that they really have made the right choice in deciding to work with you – even though YOU know that they have!

Whether you’re a coach, VA, or other service professional when you work one-on-one with your high-end clients you need to develop the “VIP experience” so that your clients feel that they are more than “just another client”.  This goes beyond the professional, courteous, customer service that is part of your business but extends into the “experience” of your business – it’s about how you make your clients feel and the experience they get as a result of working with you.

By Admin Text-Only Editing

How Strong is Your Customer Loyalty? What AT&T and Apple Can Teach You
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

Apple or AT&T?

I’ve recently run into an interesting dilemma — will my loyalty to Apple win out against my disgust with AT&T?

I admit it. I’m been a lifelong Apple lover. My parents bought the family an Apple 2E in high school. (Remember those)? The first computer I bought was a Mac Classic. I own an iPod, not a MP3 player.

It’s Apple all the way. There’s been no turning back for me.

So of course I’ve been salivating to get my hands on an iPhone. However, to get an iPhone means I need to do business with AT&T.

Hence my dilemma

By Michele Pariza Wacek (Michele PW)

Keeping a Journal Leaves a Legacy
Marnie Pehrson - Bestselling Author, Business & Marketing Consultant

I’ve spent the last week digging in my garden and reading my favorite high school English teacher’s old journals and poetry. Linda Hawkins died from the effects of a bone marrow transplant two years after my class graduated. She left behind a legacy that couldn’t possibly be measured by human minds. Her students still talk about her hilarious personality (standing on her desk and squawking like a bird to bring a class to order) and her ability to inspire creativity in the young.

I would not be an author today had it not been for Linda Hawkins. She taught me to put my heart on the line when writing, but more importantly she taught me to trust my instincts. In the last week, I’ve learned even more from Mrs. Hawkins. As a resu1t, I’ve decided we spend the first 40 years of our lives discovering who we are and the time remaining either

By Marnie Pehrson

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