As a solo coach building your practice, reaching the right people is about discovering your gift and embracing that it is a gift, it is not something you do, it is not your profession or your title.
One of the concepts I teach is that marketing is a moral obligation. When I say this people kind of scratch their heads and ask, “Marketing is a moral obligation?”
It really is. If you get clear about two things:
- What your gift is
- Who needs you most
If you don’t market to that group of people, share what you have available, share how you can help them, solve problems, and support them and benefit them, you are really not fulfilling your moral obligation.By Admin Text-Only Editing