Monthly Blog Archives: September 2009


So What Exactly DO You Do?
Sandra P. Martini - Business Growth & Marketing Expert

I’ve been inundated lately with people wanting me to be a guest on teleseminars, in telesummits, to provide a bonus for their products, etc. and while I’m grateful to be asked, it’s required me to take a good look at what exactly I do and what fits within my expertise and what doesn’t.

While often known as the person to go to for “marketing systems” or “strategic marketing”, when you strip everything else away, what I truly do is maximize productivity and profits.

Every client attraction, retention or follow-up system, every action plan, every coaching call is designed to maximize productivity while further maximizing profits.

By Sandra P. Martini


Power of Social Media
Admin Text-Only Editing - Text Only Admin

By Admin Text-Only Editing


Finding Time to Get Unstuck When Your Planning Gets Bogged Down!
Paula Eder - The Time Finder Expert, Founder of Finding Time

One of our Finding Time Tips elicited a great question from a subscriber the other day.  She asked for some examples to illustrate ways that the following tip and action step might play out in real life.  I was intrigued by the question, and then realized that this would make a perfect blog post, too – so thank you on two counts, Bonnie!

TIP

Need inspiration? Think big. And mix & match.

ACTION STEP

If your goal is jammed at the planning stage, step outside the box. Loosen up by combining 2 divergent ideas to create a new option. It’s a great way to enrich the outcome of your goal.

By Paula Eder


Do You Do Happy Hour?
Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

A couple of days ago I was dropping off some mail in Seattle when I noticed a Copy Shop next door offering “Happy Hour Copies” for 4 cents each. Between the hours of 7 and 8 pm everyday and all day Sunday, you could get copies for nearly half off.

I thought that was pretty cool and creative and I began to think about other businesses that could use the “happy hour” concept for promotions.

Of course, we tend to think that happy hour promotions are limited to bars, restaurants and taverns but they don’t have to be.

By Marty Marsh


Twitter’s Secret to Success
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

When I first explained Twitter to my husband, who is a computer programmer, his response was “Oh, it’s just like ICQ.” And he dismissed it.

So what the heck is ICQ? Well, it was a program that was a lot like Twitter. And it was being touted as the “next big thing.” I actually remember it because my husband was using it. I looked at it and couldn’t figure what the big deal was and promptly dismissed it.

Fast forward 10 years or so, and now we have ICQ reborn into Twitter, and Twitter is all over the place.

So what happened? Why did Twitter succeed (although it still hasn’t proven to make money yet but that’s a topic for another article) and ICQ fail?

It’s not the technology. In fact, ICQ might have been more powerful than Twitter. (Note to all of you business owners thinking if you build a better mousetrap they will come. Not true.)

By Michele Pariza Wacek (Michele PW)


Solopreneurs: Use Daily Action for Momentum & Meaning
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What’s the one singular piece of advice that I can give business builders that are watching a business or growing their business?

It’s taking action every day – every single day.

Sometimes it’s big action and sometimes it’s little action. That’s not what’s important. It’s that you’re working on it in some capacity every day, and even on the bad days.

We all have bad days – the days you wake up and go, “I don’t know what I can do today. I’m so burned out or bummed out.” I would still pick something to work on.

By Admin Text-Only Editing


Don’t Answer Half Way
Admin Text-Only Editing - Text Only Admin

In case you haven’t noticed, being in business for yourself is sure to push all of your buttons, get you to stretch beyond what you ever thought you could do, have or achieve, and cause you to question every limiting belief you have about what’s possible.
So why do we bother? Why do we willingly make ourselves uncomfortable, challenge ourselves to grow and put ourselves in situations where we don’t know exactly what will happen?

Reason why we do all of these crazy things is because we’re being called by a higher power. We know that we’re supposed to step up, show up in a big powerful way, and that no matter how terrifying it may be, to take the alternative route (which is to play small) is not an option.

By Admin Text-Only Editing


Marketing Your Coaching Practice – 2 Quick Tips for Sustainable Success
Admin Text-Only Editing - Text Only Admin

I see many clients struggle with 2 things when building their business. First they’re afraid to ask for their worth and their rate, and second they’re stalled in their business growth because they’re primarily offering just one-on-one coaching services. Here are 2 great tips on how to address these common obstacles:

1. Having a Mindset for Money

One of the key struggles that I see with many clients is that they’re afraid to ask for their worth and their rate. They really want clients and they want to make money, but uncomfortable when a potential client or whoever’s going to pay them, ask for their rate.

The conversation goes great and then they ask, “What do you charge?” and it just dies.

By Admin Text-Only Editing


7 Simple Steps to Organizing & Hosting a Successful Teleclass
Admin Text-Only Editing - Text Only Admin

One of the best ways you can grow your list practically overnight and interact with your audience is to host your own Teleclass.  After all they are a low-cost, yet simple, marketing strategy that you can implement on a regular basis to reach your target market, and they have the advantage of you being able to interact with your audience – they’ll be able to hear your voice and you will become more ‘personable’ to them.

Just some of the reasons why teleclasses are so popular are:

  • They show off your expertise
  • Easy to set up
  • Fun to host
  • You get to interact with your target market
  • Build your list a.k.a. your online community
By Admin Text-Only Editing


Are You Taking a Bandaid Approach to a Terminal Disease?
Sandra P. Martini - Business Growth & Marketing Expert

In chatting with a new client recently, she described the great teleclass series she hosted last month and how much revenue she earned from it and the one she has coming next month.

When going over her monthly revenue for the year-to- date, she quickly realized that she’d been bandaiding a much more serious problem in her business: the lack of consistent, month-after-month revenue.

Whenever she needed cash, she’d host a teleclass series, put on a webinar, offer a sale, etc.

The above was great for short-term, immediate cash flow, but did nothing for the long term success of her business. In fact, it hurt her business as she noticed that each subsequent launch was bringing her less and less cash.

By Sandra P. Martini

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