Monthly Blog Archives: March 2010


Pour Some Sugar On Me
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I just experienced bad customer service.

I went to tour a school that I’m thinking about for my daughter, I keep hearing wonderful things about it, and when I got to the school office, the secretary informed me that my tour had been canceled. She said it very matter of factly, and she sounded a bit perturbed because she’d left me a message at home and SOMEONE (who shall remain anonymous but is the only other ADULT living in the house who I thought could take a phone message but obviously I overestimated on that one… vent, vent, vent, OK over it…) didn’t give me the message.

OK, all’s well. I lost half of my morning…. miscommunication in my house isn’t her problem… any normal person who deals with the public and is the first point of contact for an organization will surely be sympathetic at the least.

But she barely even smiled nor offered a “Oh dear, I’m so sorry that happened”. Nothing. I got a scowl.

By Admin Text-Only Editing


Find Time to Plan (Especially if Schedules Bring Out the Rebel in You)!
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding time for scheduling and planning can be difficult. I was witness to a very interesting group discussion recently, in which the words scheduling and planning were pivotal.  It quickly became clear that for many in the group, the word that they chose was key in determining how they responded to the task they were presenting themselves with.

Do you experience different responses with the words plan and schedule? How do they resonate for you?

Try this quick exercise — write schedule at the top of a column, and then quickly fill your page with word associations. What comes up? Then do the same for the word plan. What comes up for that word?

By Paula Eder


Want to Sell More Books – Then Do This!
Kathleen Gage - The Street Smarts Marketer™, CEO and founder of Turning Point, Inc. and Maxwell Publishing

Authors love the idea of writing stellar books and selling them by the boatload. Many romance the idea of their book making it to the #1 position on Amazon, making lots of money and writing their next bestseller.

The reality is most authors will never sell more than a handful because they haven’t given much thought to how potential readers will find their book.  Many think their book is going to be “discovered.” The fact is that, in order for your book to be found among the millions that are listed on Amazon.com, one of your primary jobs as an author is to develop and implement a marketing plan.

This is where lots of authors freeze, shut down and run the other way — fast! They love writing, but fear the unknown of getting the word out. They are often the same people who say how lucky bestselling authors are.

By Kathleen Gage


I’ve Been Fired!
Sandra P. Martini - Business Growth & Marketing Expert

It’s true. . .my Team received word this week that I’ve been fired as a client from a tech firm.

It seems that my requests:

  • for communication on the status of outstanding projects when the deadline had passed and
  • for projects not be given to a junior tech without someone reviewing before I see “final” work due to numerous rounds of corrections

has made me an undesirable client.

On the positive side, we were already searching for a replacement. 🙂

By Sandra P. Martini


Skyrocket Your Coaching Business: Build a Business Model that Supports Your Desired Lifestyle
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No man is an island. Work only in your strengths and find the people to help you do those things that are not strengths for you right now.

Some of these ideas are for people who are a little further along, but in the beginning I had a coach. I had a marketing coach and I was going through my coach training. It helped me to grow and really played a key role in my growth.

Then I added a virtual assistant, and that doubled my income. Then I moved to a coach at an even higher level and higher marketing program, and that doubled my income. Then I added another virtual assistant, and I kept growing and growing. There’s a pattern here. Plan to work with people that are going to support you and can really help you in growing a team.

By Admin Text-Only Editing


Coaching Tips: Charge What You Deserve and Invest in Your Ongoing Growth
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A common struggle for new or developing coaches is how to set your rates. Do you go with what other coaches in your area are doing? Do you offer something unique or additional that allows you to charge more? Do you even have the confidence to ask for what you’re worth?

Your rate is your announcement to the world of your confidence in your skill set. You don’t do yourself or your business any favors by being the best deal in town.

Sometimes your rate is the first announcement that you make to a potential client. They might hear about your rates from someone else or see something about your rate. What is it that you want them to hear? Your rate tells your truth.

By Admin Text-Only Editing


The Mistakes I Made Creating My First Info-Product
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

My first information product was an ebook called “Got Ideas? Unleash Your Creativity and Make More Money.”

Bet you didn’t know that, did you? That’s because it was a complete flop.

Yes, my first foray into the wonderful world of info-marketing was pretty much a train wreck.

So why I am talking about it now? Because I realized the other day the lessons I learned were invaluable and my failures could help you become a success.

So sit back, grab a cup of coffee and let me share the story of my first info-product. It was about six years ago (2004). This was my beginning of my 2-year “transition” period, where I transformed my business from freelance copywriter with 80% of my business coming from local businesses to entrepreneur/business owner with a national and international client base and having the resources and team to help my clients on a much bigger scale.

By Michele Pariza Wacek (Michele PW)


Find Time to Deal With All the Paper!
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding time to deal with clutter is a challenge we all face … and for many, paper is right at the top of the list! As someone who accumulates paper, I keep coming back to that question – “How Do I Deal with All the Paper?”

Here are 3 tips that I have found very helpful, as I work to let go of the paper that can sometimes build up and clutter my workspace.

  1. I’m a big recycler, and I’ve learned that recycling can be a very helpful intermediate stage in letting go, for me. I put paper that I’m finished with it my recycling box by my desk. There it usually sits for a couple of weeks, until the box is full enough to dispose of. If I haven’t needed one of the pieces of paper that’s in my box in those two weeks, I feel much more comfortable letting go. And if I do need it, in the interim, I know right where to find it!
By Paula Eder


Can You Hear Them Now?
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What happens when you get the overwhelming urge to act on an idea? Do you pay attention when the same scenario keeps presenting itself? Do you make leaps when all indications are pointed to the fact that it is the right time? If not, perhaps it’s time to listen to the signs of the universe. Do you hear them? Most importantly, do they make you act? Those signs are nudges by the universe, designed to keep you on path and steer you towards your goals.

Hope was sick of her job and longed for a way out. She had just learned of an online program that catered to graphic design and it piqued her interest. She liked the idea of learning at home as her schedule allowed. So Hope signed up for the course and waited for the materials to come. She waited, and waited, and waited but they did not come. Totally exasperated she called and cancelled the course. Hope decided that it wasn’t meant to be and stuck it out with her day job. Ten months later she ran across an advertisement for the course again. She figured that it had worked out for the best the last time, but decided to give it another try. So she signed up again, or so she thought. About two days later she was contacted and told her credit card had not gone through. She tried two different cards, and none of them worked despite the fact that they were working for her everywhere else. So again Hope decided to put it on the back burner.

By Admin Text-Only Editing


7 Do’s & Don’ts of Creating a Successful Forum for Your Next Program
Sandra P. Martini - Business Growth & Marketing Expert

Over the years, I’ve participated in several coaching and mastermind programs, most with a forum of one type or another and very few of them successful.

In preparing my Get It Done Right — The FIRST Time program, I thought back to all the forums I’ve been a part of and what worked (and didn’t work) for each of them and THEN I created my forum.

Here’s some of the do’s and don’ts of creating a successful forum:

  1. DO define what “successful” means to you when it comes to your forum.  For me, it meant daily participation by members…aka, an “active” place where members build a community with each other and me and create a forum to meet your definition.
  2. DON’T let someone (or the members) take your place in coaching/mentoring on the forum.
  3. DO include resources your members will find helpful and make them easy to locate.
  4. DON’T leave previous months’ call recordings, etc. on the forum unless program is closed.
  5. DO put event information on the forum, as well as call recordings.
  6. DON’T let the forum discussions replace email and other communication with your members.
  7. DO ask for frequent feedback about how things are going on the forum and adjust as necessary.

All in all, think about what YOU would want in a forum and then give that to your clients.

By Sandra P. Martini

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