Monthly Blog Archives: September 2010


Talking about Powerful Sales Pages on “Online Biz U” with Donna Gunter
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D.Gunter  I had a great time talking with Donna Gunter on Online Biz U about how easy it can be to create a sales page! By tuning in to your authentic self and speaking from the heart, you can convey a powerful message that connects you to your future buyers, drives sales, and maintains your heart-centered business philosophy.

It’s a great call with lots of great tips!  Listen below.

http://www.onlinebizu.com/sept2010expertcall.htm

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Self-Sabotage
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Richard and I took off for a 3-day mountain get-away last week. We were totally unplugged and spent our time eating, hiking, watching movies and sleeping. High altitudes make it easy for me to sleep ten hours at a stretch plus give me a voracious appetite.
We had a chance to reconnect as a couple, too. The entire trip was romantic and reminded us of what we love most about each other. On one of our many mountain walks we ended up engaging in a deep, serious discussion about self-worth and a common self-sabotage pattern of not feeling good enough. I used to suffer tremendously from that mindset and understand intimately how limiting it can be. Thankfully, what used to be a way of life is now something that only on occasion, tries to “take me out.”

A lot of women struggle with this issue and it shows up in their 1ncome, their marketing, the bigness of their dream and the speed at which they leap forward. Which is why thousands of women entrepreneurs see me as a role model…someone who has broken free of the bondage of this kind of self-sabotage, and who is now enjoying the fruits of that freedom: a thriving business, an awesome 1ncome, amazing opportunities and incredible love and abundant support that help me enjoy the most of my life.

I want this for YOU, too. So, if not feeling good enough is a familiar pattern for you, take heart. You CAN break free of it and I will help you. So stay connected to me, okay? I’ll show you how!

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3 Essential Financial Reports to Ensure YOUR Profitability
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Okay, I’m going to dive right in to one of the biggest problems for many solopreneurs, and one that quite likely will keep them awake at night … finances!

Creating a robust financial management system is THE essential system for your business – after all it’s the one system that will show you:

  • if your business is making a profit;
  • if you can afford to make an investment in a program or product;
  • if you can take advantage of an opportunity as it arises;
  • or if you can take a salary (also known as Owner’s Draw) at the end of each month.

If you don’t know where you are financially in your business then you are very quickly going to get into a sticky situation. Today I’d like to share with you three essential reports you need to run on a regular (read: monthly) basis to ensure that your finances stay healthy.

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Find Time to Explore Some Twitter Tools on Cyber Monday
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding time to make the most of your social networking efforts is an ever-evolving challenge, isn’t it?  It can be daunting to keep up with the changes in Facebook and with your ever-evolving list of friends and followers on Twitter.

That’s why we like to try to bring you new tools that can help make the work more efficient, more effective … and even more enjoyable!

Recently, we’ve been exploring three tools here at The Time Finder that I’d like to share with you.  They serve three very distinct purposes:

  • Cleaning up your list of tweeps,
  • Extending your reach and focusing your tweets so that they go to the people who are most likely to share your interests, and
  • Automating your tweets so that more people are likely to read them.
By Paula Eder


Fishing and Marketing – How to Grow Little Clients into Bigger Clients
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

In the second installment of my Fishing and Marketing series, I talked about how little fish (subscribers you use to grow your list by casting a wide net in the online world) are an important part of your marketing plan.

But no one gets rich (or fat) on little fish…and here’s why, and what you need to do about it!

By Terri Zwierzynski


The $$$ Question: How Do I Get Sponsors?
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Every year, corporations spend millions of dollars on sponsorship marketing and event sponsorships. Unfortunately, many don’t have a clue about how to approach a potential sponsor, prepare the information needed, and persuade a sponsor to join them in a mutually beneficial project.

If you want to become a  good corporate sponsorship partner – that is, one who gets companies to pay them over and over again via sponsorships, you need to realize that sponsorship is a business deal, not a donation or hand-out.

Sponsorships won’t work if you are just saying, “Gimme!  Gimme!”  like one of my 4-year old twins. (At least my girls have learned to say please after the gimme!) You need to find sponsors who will make a good  alliance because the sponsorship  will provide something of value for both you and the company.

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Finding Time to Turn Worry into Welcome, Using a Simple Question
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding time to savor your life can become so much easier as you learn the skill of introducing simple attitude shifts to your day.

Very often, if you feel yourself slipping into a rut of fear, anxiety, or negativity, something as easy as pausing and asking yourself the right question will tickle your mind into exploring a fresh, new approach!  As you practice and get comfortable with this skill, I think you will be amazed at how quickly and significantly you can shift your own perspective.

Here’s a great example: How do you act when an unfamiliar challenge pops up? Do you automatically brace yourself! That’s a very familiar response for many.

But did you know that tensing your body inhibits your creativity, too?

By Paula Eder


3 Simple Steps to Taking Time Away from Your Business
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When you’re constantly working on and in your business you forget to schedule in some down time for yourself. The summer is the perfect time to take that downtime, especially if it means taking a vacation somewhere nice.

But then there’s always the worry that if you’re not involved in your business on a daily basis that things will fall apart and you won’t have any business to come back to when you return. Today I’d like to share with you three simple steps that you can take to ensure your business runs smoothly when you decide to take time away … and you can apply these three steps any time you want to take a vacation; not just the summertime:

Step 1: Manage Your Schedule

The first step, and most important step, is to actually schedule your time off in your calendar. Once it’s on your calendar and you can see it you’re unlikely to accidentally schedule in a client call, meeting, or other event that will encroach upon your down time.

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Are You Willing to Receive?
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You know me, I’m all about keeping it real, being 100% authentic…AND honoring my Divine Feminine spirit by surrounding myself with luxury, whenever I can. I’ve found that the more a woman creates beauty and pampering in her life, the more she accepts her Divine Feminine inner beauty, her gifts, wisdom and VALUE.

It doesn’t take a ton of money to create luxury experiences. But it does take a willingness to RECEIVE them when they appear. I remember I first “got” this concept the day I let the bagger at the grocery store carry my groceries to the car for me, rather than saying, “no thanks” like I normally had done. Sounds like a small thing but at that moment, I remember thinking, “For crying out loud Kendall, let the kid carry your groceries for you!”

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Fishing and Marketing: How Little Fish Turn into Big Fish!
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

In the first installment of my Fishing and Marketing story, we talked about how many new freelancers get stuck in the quest for landing the big fish, over and over again. Don’t get me wrong, big fish are great — that big client who keeps you busy for months, and pays the bills handsomely. But there needs to be a place in your marketing for small and medium fish, too.

By Terri Zwierzynski

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