Monthly Blog Archives: May 2011


Why I Don’t Believe in “Competition”
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

Every so often, someone who is interested in becoming a Solo-E Certified Expert will express concern that their niche is too competitive with someone else who is already an Expert at Solo-E. And I always tell them the same thing:

“I don’t believe in competition.”

Yes, I have an MBA and am well versed in what it means to research your competitors, differentiate yourself, etc. But in the solo entrepreneur world, I think it is far more important to be yourself — because someone out there needs to hear what you have to say, exactly the way you say it. (Or if you offer a service or product, they need to receive that service or product exactly the way you offer it — whether it’s a massage and the environment you provide it in, or a piece of jewelry that is designed and presented just so.)

By Terri Zwierzynski


Why Keyword Analysis?
Michele A Scism - Small Business Consultant and Marketing Strategist

When is the last time you took time for a little keyword analysis?  As an online entrepreneur whether you are writing blog posts, creating websites or writing articles a little keyword research could make your life a lot easier.

As I started to write this blog post I thought I would title it keyword research but when I did a quick keyword analysis using the Google Adwords Tool  I found out that the words “keyword analysis” were better.  Check this out:

By Michele A Scism


What Would You Do?
Admin Text-Only Editing - Text Only Admin

What would you do if you were invited into a secret room? A room where you would find everything you need to feel inspired, uplifted, energized, and empowered… every day of your life?

A room where you could go anytime you needed spiritual guidance, practical advice or loving support?

By Admin Text-Only Editing


Stop The Blogging Block!
Sandra De Freitas - The Tech Coach

The biggest mistake I see from bloggers is that they park themselves in front of their laptops ready to write a blog post and think that a great blog post idea will come to them. Unfortunately it doesn’t work that way. Have you ever had a great idea while sitting at your computer? Probably not. So how do you gather great ideas ahead of time so that you are ready to write when you do sit at your laptop?

First get out of your office and don’t bring your laptop with you! Go for a walk or better yet take a shower or wash the dishes. They say that the sound of running water hightens creativity.

By Sandra De Freitas


Business Success Your Way!
Lisa Bloom - Speaker, Author, Coach, Storyteller

By the time I finished my breakfast his phone had rung seven times.

I took a deep breath noticing how loud his voice was as he chatted with his work colleagues and discussed how to resolve the situation that he was not able to attend in person.

I went back to the web page I was cooking up, rereading the copy, making sure the links were in place.   I had come to the conclusion again that this work was so much better delegated, I just needed to pass on the technical stuff, so I can concentrate on what I’m really good at.

By Lisa Bloom


How To Keep Urgency From Stealing Your Time
Paula Eder - The Time Finder Expert, Founder of Finding Time

Time management tips can lead to life-expanding opportunities. That’s because making tough decisions about your time helps you to build courage and decisiveness. So instead of letting fear or external pressures push you down a path you’ll regret, ask yourself a friendly question that fights urgency. Urgency, and the fear that drives it, is one of the biggest enemies of your priorities.

Think of how good you feel when you are energized, alert and confident! You easily say no to distractions. You meet your challenges, and flow from one task to the next. And you can bask in that special glow when you review everything you got done. You close out your day feeling content and grateful.

By Paula Eder


Did You Go With It?
Lisa Bloom - Speaker, Author, Coach, Storyteller

It was over 20 years ago. I had decided to take a trip with an old friend to the west of Ireland. It was a typical late summer’s day. It was raining and windy, with bouts of sunshine trying to burst through.

We wanted to go over to the Aran Islands from Galway; this meant a short crossing on a ferry.

The sea was rough and we could hear and feel the wind and waves, the rain stopping and starting as we set out on the journey across the bay.

I have always loved boats, ever since my father took me fishing as a young child. My instinct is to stay out in the wind and breathe in the fresh air, feel the spray and rain on my face.

By Lisa Bloom


Conquering Procrastination: A Personal Journey
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

As a solo entrepreneur, I find it easy to procrastinate — I am my own boss, so I set the schedules. There’s no project manager bugging me to get something done (except my excellent VA, who only bugs me when I ask her to!) And it’s easy to rationalize why I am procrastinating — I’m waiting for one of my team to finish something; gotta read my personal email first and make sure the kids’ carpools are set up; it’s going to take a couple of hours and I have to leave in 30 minutes anyway so why start; etc., etc.

In many ways, I consider procrastination as one of my biggest bugaboos.. It keeps me from moving forward, not just by keeping me from finishing something, but also by keeping me from getting my “stuff” out there to find out whether it is good, bad, ugly, wonderful. And I can’t move forward to the next idea until I find out how the current concept “performs”. I know all this, and yet I procrastinate anyway.

There have been times when I “conquer” procrastination, at least for a while.

By Terri Zwierzynski


Do You Need More Accountability?
Sophie Zollmann - Certified Online Business Manager/Social Media Manager

Many entrepreneurs have coaches, mentors and mastermind groups to help them grow their business. Part of the coaching and mastermind process includes accountability. However, many people find that is not enough. What most people don’t realize is that they can have an accountability partner every day if they so choose. How is that? A Virtual Assistant or Online Business Manager can be their personal accountability partner as often as they need it.

By hiring a Virtual Assistant or OBM, they can have someone to keep them on track and focused on what they need to do all the time. Your VA or OBM can discuss the projects you need to get done. A plan of action with deadlines can be set up. Then your VA or OBM can follow up via email and phone on a regular basis to be sure you get your part done.

By Sophie Zollmann


Increase Traffic and Buzz for Your Media
Sandra De Freitas - The Tech Coach

Are you using AudioAcrobat to record your teleclasses, interviews and blog posts etc? If you aren’t, take a good look at it as it allows you to record audio three different ways and gives you a number of options to publish your audio such as a link to download the mp3, audio play buttons to put on your site and more!

Recently AudioAcrobat has added a new option that generates a fully optimized link to increase traffic and buzz for your media. If you want to share your media file on social networking sites and blog platforms, such as Facebook, Twitter, Digg, Diigo and more, and who doesn’t? Take a look at their “Campaign Link” when you are ready to publish your audio. See the screenshot below to see what the option looks like in your account and check out the what the link looks like.

By Sandra De Freitas

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