Monthly Blog Archives: October 2011

Brownies and Patience
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For years, I’ve been jealous.

Jealous of moms who could make brownies or cookies with their young children. I could not.

To me, making a baked goods with my children has sort have been a fantasy of mine. To me, it was the epitome of a good mom… spending time mixing (and eating) brownie dough while talking about ‘stuff.’  There brownies we the sweet, happy ending to taking time to grow a relationship with my children.

But in five+ years, it never happened.

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What About Cash Flow? 4 Tips to Keep Money Coming In
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Over the years I realized that I needed a smart combination of strategies to keep the cash flow going. Here is a list of what’s worked best for me over the years to keep money coming in:

1. Don’t depend on launches to fund your life.
At least I don’t. There are too many variables involved, like if your competitors are also launching something at the same time, list burn out, etc. It’s smart to launch something at least every quarter, but don’t kill yourself making this your bread and butter. And trust me, it really can burn a person out (I speak from experience!)

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Improve Your Focus for Increased Productivity
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I’ve been sharing information about how I had lost my edge a bit. I lacked my usual focus and ended up delaying projects.  But in the past week, I’ve really stepped up and have gotten amazingly productive again.  I am getting things off my to-do list – even with a four-day weekend.

How’d I do it?

It came down to regaining my focus.

Here are a few tips and secrets to stop distractions and get more productive.

#1 Work when it makes sense to work. Trying to force productivity in the middle of family chaos just doesn’t make sense. Children banging on your office door, pets needing to be fed and walked and a spouse who is wondering where the car keys are don’t help you accomplish a thing.

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Just Breathe…
Michele A Scism - Small Business Consultant and Marketing Strategist

I wanted to share a lovely video put together by my friend Amethyst Wyldfyre reminding us to “just breathe. Amethyst is in the middle of putting together a fantastic teleseminar series on money, wealth and heart (all things near and dear to me). She made this video a while ago, but is sharing it now because it helped her when she was in the “midst of the chaos” getting ready to launch her teleseminar series to help women overcome their internal money issues to launch their businesses. You can find out more (and listen to an awesome preview audio) here.

Enjoy the video!

By Michele A Scism

Find Time to Explore Facebook Features: Looking at Lists
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding time to keep up with changes and enhancements in Facebook features can be a full time (and occasionally frustrating) job.  Facebook is somewhat notorious for making changes to applications and functionalities that disrupt users and often lead to confusion and frustration.  That isn’t to say that they improvements aren’t worthwhile – but, based on what I see online, the process can be a painful one for many users.

One such recent change had to do with Facebook Lists.  Facebook announced improvements to Friend Lists in mid-September.  Here’s how the change was described on the Facebook Blog:

By Paula Eder

How do You Research What Your Potential Customers Are Interested in When it Comes to Blogging?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

Today’s question comes via Facebook from Karina McEvoy. And I’m so glad you asked because researching what your potential customers are interested in is really important.

While there are a few ways to do this, I’m going to highlight 3 today.

The first way is simple — trial and error. What this means is you post a variety of blogs on a variety of topics and then check your results. Which blog posts got the most traffic? The most comments? Which ones didn’t get much love at all?

By Michele Pariza Wacek (Michele PW)

Find Time to Weed Out Self-Defeating Patterns and Banish Guilt Today!
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding time is especially exhilarating when you change old self-defeating patterns at the same time!  That way, not only do you find time today, but you ensure that you’ll continue to, as you replace those old habits with new ones that serve you better.

This-week-into-next we are exploring some of the paralyzing patterns that are created by what I call Guilt Myths.

Guilt Myths  are not based in reality – that’s a key fact to remember.  They are false AND they sap your energy and undermine your confidence.  So, here’s another common distortion that’s helpful to banish from your repertoire:

Guilt Myth:

“I can’t really redeem myself unless I spend all sorts of time making myself miserable.”

By Paula Eder

15 Ways to Leverage a Key Marketing Moment — Part 1
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

It’s a moment for celebration…a new subscriber! You’ve implemented the five things you must have to convert a visitor to a subscriber, and are finally getting visitors to take the plunge and subscribe.

But you can’t stop there! It is a unique moment when someone subscribes to your newsletter online — they’ve decided that they like and trust you enough to part with some personal information in order to get more from you. At that moment, you have a special opportunity to strengthen and leverage that trust. Are you taking advantage of it?

By Terri Zwierzynski

Focus on the “Motivators”
Fabienne Fredrickson - Founder of (Previously

The mistake that most self-employed people in private practice looking for clients make is that they tell people about what they think they do, instead of the results the client wants to receive. The problem is, people don’t necessarily want a journey; they want a direct route to a solution. Essentially, they want RESULTS, first and foremost.

You see, everyone (including you and me) walks around thinking, “What’s In It For ME?” So, when you describe what you do in terms of a boring process or describe what you do using a label (“I’m an acupuncturist” or “I do financial plans”) you immediately tune out the other person because you’re talking about yourself, not them. And that’s not very Client Attractive.

By Fabienne Fredrickson

Small Upselling Tweaks to Make More Profits
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Upselling is simply the process of selling an additional or an upgraded product to a customer. In order to keep the money coming in, you always want to go for this little extra, whenever the opportunity presents itself. After all, you’ve heard that it’s a lot easier to keep a customer than find a new one, and by upselling to a customer when he or she is already buying from you makes it a whole lot easier – and profitable.

Here are some small tweaks to add more upselling to your business.

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