Monthly Blog Archives: November 2011

Copywriting — An Easy Template To Help You Sell More
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

In the movie, The Prestige, one of the main characters dissects the elements of a magic trick.

You start by showing the object you’re going to manipulate in some way (i.e. make disappear).

You manipulate the object, in this case you make it disappear.

Then, you bring it back. This is the prestige. It’s not enough to make something disappear. You need to bring it back.

In essence, what he’s talking about is closure. You need to bring closure to whatever you’re doing or it will feel unfinished. This is true for a lot of things in life, including your marketing and copywriting.

By Michele Pariza Wacek (Michele PW)

Use Your Love of Social Media to Create A Thriving Home Business
Michele A Scism - Small Business Consultant and Marketing Strategist

Yay!  I’m so excited- I am finally ready to re-launch the Social Media Manager Profits Program.    I’ve been traveling a lot over the past six months and have been saddened by the stories of all the people who are struggling to get by and frustrated with my conversations with business owners.

70% of them want to hire a social media manager — but they can’t find one that has the skill and professionalism they need.  Rachel Strella and I teach these skills in our program.   The students from the last session of SMMP are finding clients, making connections and are well on their way to starting successful social media businesses.  I wanted to share a guest post from one of those students today.

By Michele A Scism

Why Content is King in Your Marketing
Admin Text-Only Editing - Text Only Admin

Long before the internet was invented, the defining axiom in print was that “content is king.” Today, where online content dominates print content, many of the world’s top SEO and web marketing experts still say that “content is king.”

Why is this the case? That even after decades, no matter the medium, content is still the crux of good marketing?

==> It’s What Builds Loyalty
Businesses aren’t built on first-time visitors. Companies like the Wall Street Journal don’t make most of their money from people picking up their papers for the first time. They make money from people who’ve read their stories and then decided it was good enough that they either want to purchase again or subscribe to a subscription. If the business had to get a new customer every time in order to get paid, they’d all have gone under by now.

By Admin Text-Only Editing

Five Learnings from Black Friday/Cyber Monday
Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

It seems we can’t just have a holiday anymore…it must have a shopping experience associated with it. Think about it…we expect gifts on Valentine’s Day; Memorial Day and Labor Day are just another excuse for a sale; and, of course, Thanksgiving, followed by Black Friday, Small Business Saturday and Cyber Monday are just the kickstart to a frantic Christmas season.

Don’t get me wrong — I love giving and getting presents, and I love getting a deal. But for solo and small business owners, offering deals can be fraught with problems. Here are a few things to think about as you consider offering a “sale” in your business:

By Terri Zwierzynski

Dammit Jim, Is Your Marketing Confusing Your Prospects?
Admin Text-Only Editing - Text Only Admin

Doing a simple  favor for a client or answering a question publicly about something outside of your natural strengths can spell CONFUSION for your business.

In an effort to please, help and maybe even make some money, many coaches and consultants will step out of their natural strengths and take on projects that they CAN do but don’t necessarily enjoy.

When Lynda-Ross Vega and I teach Spotlight U, one of the main points we drive in is that just because you CAN do something doesn’t mean you always should, especially if it’s NOT a natural strength. When you work from your natural strengths (what we call your Spotlight Style) the work is easy and effortless. When you work from an acquired skill, sure you can do it but it takes up 10 times more energy in the long run.

By Admin Text-Only Editing

Finding Time the Heart-Based Way Every Day-3 Time Tips
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding time is a perennial challenge, and finding time the heart-based way can make that process a whole lot easier for you.

How?  Well, my Heart-Based Time Management System™ focuses on bringing your head and your heart into sync … and from that base flows your own prodigious power! When you are working with your heart and head in sync, you aren’t wasting energy (and time) fighting yourself.

These 3 tips will help you get there.  They may sound like something you’ve heard before, but pay attention and try them – they really work!

1. STOP:  Check in with yourself periodically during the day.  Ask some friendly questions.  How’s it going?  How do you feel?  Is something a little bit ‘off’?  Structuring your time to include these pauses gives you a very helpful opportunity to recalibrate and refresh!

By Paula Eder

Have Fun in Your Business
Justin Krane - Money Strategist for Business Owners

Here I am with David Beckham. We were both watching our kids play soccer. I had a chance to ask David what soccer taught him. He told me that playing soccer and achieving his level of success was about having fun. As soon as he started having fun and enjoying what he was doing, the results came.

That got me thinking, what’s your rate of return on having fun? Are you having fun in your business?

What if the unit of currency was fun instead of dollars? What if we used that fun currency to buy and sell things? How cool would that be?

Once you start having fun in your business, the results start coming.

It took me 13 years to realize this. When I was a Financial Advisor at a professional Wall St. firm, I didn’t have that much fun. I wasn’t doing what I loved because I was so focused on the results. If I had just focused on doing things I loved, the results would have come sooner.

Want to be a happier business owner? Here are 4 simple things you can do to have more fun in your business:

By Justin Krane

Things an Intern (Free Help!) Can Do For You
Admin Text-Only Editing - Text Only Admin

Look, you know you need to outsource. But outsourcing doesn’t mean you have to pay for help and go broke. You CAN use an intern who will work for free in order to get more experience.

There are several tasks that can easily and, more importantly, help an intern gain valuable experience while giving you some much needed help. Here are just a few of them:

1. Writing – For many people, writing is not a strong point in their business. Therefore, putting well written, action provoking content on their website is a difficult task. However, this is NOT an area to put to chance. The content on a website has a direct effect on search engine rankings. Copy that is neglected will show when it comes to a business’ bottom line. If you find it difficult to get the results you are looking for with your writing, consider finding a intern with good writing skills.

By Admin Text-Only Editing

Find Time for Your Feelings – When You Name Them You Claim Your Power!
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding time for your feelings is a key stepping stone in the heart-based path to your time success.

Imagine that you are driving to your sister’s new house.  She’s relocated, so this is unfamiliar territory for you.  Now, imagine that you don’t have a map or GPS, and there are no street signs.

That’s, very literally, what it is like when we are trying to navigate our lives without knowing what we are feeling.  It’s pretty much guaranteed that you’ll be exploring lots of dead-end streets and confusing cul-de-sacs!

So, Tip #1, when it comes to finding time for feelings, is learning to name them.  This may sound very basic, but it can be a big challenge for many of us.  It can also be a huge source of relief and will ultimately free up lots of energy for you.

By Paula Eder

How to Create Programs
Fabienne Fredrickson - Founder of (Previously

I know this title sounds painfully obvious…but if you’re looking to fill a program or service more clients or sell more products, you’ve got to stop modeling what others are doing and instead take a close look at the offerings you’re creating and whether they are a true reflection of what your ideal clients want and need.

By Fabienne Fredrickson

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