Monthly Blog Archives: December 2011


Do You Need to Hire an Employee?
Justin Krane - Money Strategist for Business Owners

Stop Burning the Candle at Both Ends. Hire an Employee.

You are swamped. You are 2 days behind on your emails at work. You have a presentation in 3 days that you haven’t even started. Client meetings that you haven’t prepared for. Your nanny just called in sick and you are scrambling to find coverage. Things are falling through the cracks. You are fahreekin out!

What’s wrong with this picture?

You’re going to get burned and need to hire an employee, that’s what. You probably have a virtual assistant. Maybe two. You even may farm out some work to independent contractors. But still you’re swamped and you want to play an even a bigger game in 2012 as an entrepreneur.

By Justin Krane


Find Time to Free Yourself from the Perfectionism Trap-Your Heart Holds the Keys!
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding time to get everything accomplished is difficult, and when you add perfectionism to the mix, the difficulty is compounded (and then some).

I struggle with perfectionism myself, and can attest to its challenges. However, I have been able to dramatically reduce the  precious moments that I lose to perfectionism.  It’s been a heart-based journey getting there, and I’d like to share with you 3 of the keys that I have found most helpful for getting unstuck.

  1. Open up to YOU:  Perfectionism is, at its core, highly self critical.  Know that the root of your perfectionism lies, not in the fear that what you produce isn’t good enough; it’s the fear that YOU are not good enough.  As you soften your heart to yourself and warmly accept who you are … ALL of you … you will feel your perfectionism starting to melt.
By Paula Eder


Take Time Off to Focus on Your Business
Fabienne Fredrickson - Founder of Boldheart.com (Previously ClientAttraction.com)

Speaking of going away… I know, you’re probably thinking, “What do you mean, schedule time off? I thought we were just getting started here?” But the thing is, it’s important to also schedule time off so that you can really focus on work while you’re at work. (How many burned-out entrepreneurs have YOU met? Yeah, me too, and they’re not that “Client Attractive.”)

Why does scheduling time off belong in your business? Because when your schedule allows you to feel rested, have plenty of time off and feel all-round good, you have more energy to devote to attracting new clients. Potential clients don’t want to hire overworked, cranky and unhappy service providers.

By Fabienne Fredrickson


10 Ways to Get Visibility From 1 Piece of Content
Michele A Scism - Small Business Consultant and Marketing Strategist

Do you get tired of creating content?  Between the blog posts and writing articles and teaching and programs, it seems we are always creating content.  I think it is time you STOP, take a look at what you already have created and decide HOW you can use and/or re-use that content.

I was recently creating a PowerPoint for a module in a paid program.  The module was on content.  It didn’t take long for the strategist in me to bubble up and start to wonder how many ways I could use the content from that module.

You know what I always say “I don’t want to hit the button without getting at least 5 results!

By Michele A Scism


Think Like a Winner
Admin Text-Only Editing - Text Only Admin

It’s easy to get discouraged when things aren;t going as well as you have hoped, especially when you hear about so many others bragging about their own successes.

Your mindset has a direct effect on your success. I’m not talking about woo-woo mindset things.  I am really talking about having a positive attitude. When you think like a winner, nothing can stop you from achieving your dreams.

Here’s how:

#1 Create a pattern of success
One of the best ways to think like a winner is to create a pattern of success. This is accomplished by setting goals and consistently achieving them. There are many ways to set goals. To achieve them and create a pattern of success there is a proven method. Create a realistic but motivating goal. Create a series of smaller goals to help you achieve your big goal. Plan how you’re going to achieve each smaller goal.

By Admin Text-Only Editing


Simple Ways to Give Your Business a Financial Fresh Start for the New Year
Admin Text-Only Editing - Text Only Admin

As a woman entrepreneur, whether your business is robustly moving forward or you’re just getting started, it’s common to have a bit of “emotional money baggage” you may be carrying around, that is slowing you down.

For example, maybe you have debt, or perhaps you’re ready to increase your fees but you’re feeling a few pangs of guilt. Or maybe you see the perfect mentoring program you want to invest in but your spouse is skeptical that it will be a wise investment.

One thing is certain, if you carry past baggage with you into the new year, you’ll have a much tougher time creating success. Which is why this is the perfect time of year to give your finances a fresh start.

By Admin Text-Only Editing


Understanding the Psychology Behind Buying
Admin Text-Only Editing - Text Only Admin

The psychology behind buying and making sales is both simple and complex. It’s simple, because each element of the psychology is easy to understand. However, actually using it in real life and business can be fairly complex. But when you understand the complexities, you will increase your sales.

The two of the most important elements behind the buying psychology are emotions and logic.

Buy on Emotions, Justify It with Logic

Does someone buy a Mercedes because it logically makes sense? No – they buy a Mercedes because of how they believe they’ll feel when they own the car. The luxurious feel. The envy from others. The sense of pride, of power.

By Admin Text-Only Editing


Speaking is One of the Best Ways to Attract Ideal Clients
Fabienne Fredrickson - Founder of Boldheart.com (Previously ClientAttraction.com)

I would, without a doubt in my mind, say that aside from networking, speaking is one of the best ways I know to attract your Ideal Clients. It is by far the best way I’ve experienced and seen my clients experience how to literally PULL clients to them.

Here’s why:

When you’ve already done the work of figuring out who your ideal clients are and what their problems are, there’s no better way to pull them in than by giving a workshop or seminar about that very topic and how to solve it.

By Fabienne Fredrickson


Is There a Way to Politely and Professionally Tell Your Client or Potential Client That There Are Grave Mistakes on Their Website?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

This question came from Anne-Marie Szabo and it made me chuckle. As someone who is a probably a little too blunt for their own good I’m probably not the best person to answer this.

But I’ll share what I do, which I have had success with. First off, don’t assume they want to hear what you have to say. So I usually start by saying something like: “I’m looking at your website now — how is it working for you? Are you getting results from it?”

Typically what will happen is the floodgates open and you end up listening to a barrage of how they’re seeing no results and they paid a bundle and they’re really frustrated, etc. etc.

By Michele Pariza Wacek (Michele PW)


Find Time to Explore the New and Improved Google Analytics: Timely Resources
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding Time to learn about the powerful insights that Google Analytics can offer regarding traffic on the web is time well spent – especially if you are a web-based entrepreneur or small business owner.   This is particularly important right now, because Google has been making lots of improvements to Analytics over the past year, AND the old version of Google Analytics will no longer be available after January 1, 2012.

So, now is the perfect time to delve into this powerful tool, learn about the new-and-improved version, and make sure that you have everything set up properly on the blogs and websites that you want to track.  Here is a quick, 4-minute overview of some of the changes:

By Paula Eder

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